Boot Camp Marketing – Personal Trainer And Fitness Marketing
Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs

Boot Camp Success Triangle

I’m willing (for a limited time) to do a 30 minute 1-on-1 free strategy call with you to help put the Boot Camp Success Triangle in to action.
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The Amazing Boot Camp Freedom Wheel

A little while back I posted my "Boot Camp Freedom Wheel" formula to leverage your boot camp so you can HAVE what you want and DO what you want in your life.

I mean lets face it, life is not meant to be spent working your butt off till while you're young just so you can have fun when you get old and can't do anything.

The Boot Camp Freedom Wheel can definitely help you to start living your life on your terms NOW.

Also, you DO NOT wanna miss my man Bedros's FREE Fitness Business Freedom Live webinar TOMORROW (Tuesday at 1:00pm PST)

This is a FREE webinar with no pitches about how to systematize your fitness business and the exact formula for creating and living your dream lifestyle.

And by dream life I mean having a nice car, nice house, being able to take a week vacation and several more weekend trips each year - Putting money away each month while still donating to your favorite charity.
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(MUST SEE) Body Transformation Boot Camp Marketing

Checkout how you can turn your own personal 4 week body transformation
into an out-of-the-box mega client getting social media explosion!

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The Amazing Human Billboard Questionairre (Version 2.0)

You've probably heard the boot camp marketing term Human Billboards before.

You may have even used this strategy yourself.

And if you did I wouldn't be surprised because since I introduced Human Billboard Marketing to the fitness industry, it has arguable been the most widely used marketing strategy in our industry.

It still kinda feels weird to hear the term used from Los Angles to the UK.

But I'm not sure if I ever told you HOW, or WHY I invented Human Billboard Marketing.

I figure, knowing how it came to be may help you to use it to get more clients in ways you've never thought of before.

HOW and WHY I invented Human Billboard Marketing

Back in 2000 I opened up my first personal training studio.

Before I opened the doors, and it was just an empty shell, I went to all the big chain gyms in the area and met with the trainers that I thought would want to come on board (This was before craigslist.com)

It was pretty crazy actually.

After scoping out the top trainers (or so I thought) I would walk up to them and tell them about this bad ass opportunity I had for them, and that they can do way better then they're doing now.

Then we would meet outside in my truck, and I would get them on board this gym that I didn't even have yet.

Fast forward a few months and the studio was built out, the doors were open, and I was ready to DOMINATE!

I had 30 trainers ready to go - they would all be paying me rent plus splitting the monthly debits for the client I gave them.

I was going to be instantly rich (or so I though)

As it turns out, 28 out of the thirty trainers backed out by week two, and I had just spent all my savings plus took out a small loan on my house - Basically I was DEAD ASS BROKE and rent was due in a few weeks.

It felt like got kicked in the nuts!
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Dude… So Motivational!

We all need to STOP our day sometimes and WATCH an amazing and life changing video like this. It just puts thing into perspective and makes you really appreciate life.
This video is SO MOTIVATIONAL. After watching it is just makes any of our "problems" seem soooo small.
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How To Make 2012 A Massive Success!

Ya know, there are a few success factors that I've tested and proven time and time again for building HUGE boot camps and personal training studios (and an overall happy life).

In fact, I used the exact same "success secrets" I'm about to tell ya to:

1. Build my first personal training business to 21k a month with ZERO MARKETING in after 11 months.

2. Open the largest and most successful personal training studio in one of the most competitive markets (Orange County California)

3.  Grow 6 six-fig boot camps in 7 months.

4.  Completely revolutionize the boot camp industry.

5.  Co-created the largest boot camp franchise in the world.

Principle #1 "Get Uncomfortable" - Nothing worth a damn happens in your business with you are snuggled up in your comfort zone.

Just like working out, you muscles respond to the stress you put on them.

If you keep doing the same weight, you plateau.

Your business is the same.

What can you do to get OUT OF YOUR COMFORT ZONE in your business.

And trust me, the door you have to walk through to achieve your dreams is the uncomfortable one.

Principle #2 "Expect What You Want" - It's true, you get what you expect.

If you expect to close sales you will.

If you expect to get new clients you will.

If you think people suck, they will (You know what I mean!)

So take a good hard self look at what you expect...

Principle #3 "Stretch Yourself" - Right now, raise your hand as high as you can (seriously, do it)

Now, raise it just a little higher.

See, you can always stretch yourself a little more.

Principle #4 "Work On Your Fitness" - Don't get offended, I'm sure you're in awesome shape.

But if you're not at your best, seriously, work on your fitness.

It's more than just looking the part, it's LIVING the part.

If you don't think this has a huge effect on your business you kidding yourself.

Principle #5 "Don't Reinvent The Wheel" - The fastest way to get your business to where you want it to be is to find someone who's already do it and learn the formula from them.

Get a coach or a mentor who has ALREADY done what you are trying to do, it will make like a whole lot easier.

Principle #6 "Get Your Shit Done" - It all boils down to being productive.

And the best way to get your shit done is to work off of lists.

So the each night, before you go to bed, make a list of what you need to do the next day.

As soon as you jump out of bed and eat a healthy breakfast, start knocking out your list.

Principle #6 "Get An Assistant" - I'll make this one short and sweet.

If you try to do everything yourself, you become the bottle neck of your business.

Just trust me, get an assistant, your business will explode and you'll be waaaay less stressed and waaaay more happy.

Principle #7 "Write Your Goals On Paper" - Your 90% more likely to achieve your goals if your write them down.

So take ten minutes and put your goals on paper.

Principle #8 "Be Bold" - Know your program is the BEST.

Know you're the BEST.

You're not just "selling" a program.

You're selling best damned life changing program on earth!

So be bold.

Principle #9 "Raise Your Energy" - Here's what I mean.

Each workout pretend their was an MTV crew filming you for a contest to win 10 million dollars for the best boot camp session in the world.

Bring THAT energy each time and watch what happens!

Principle #10 "Appreciate" - Man, sometimes I see people getting so spoiled.

Look, we have it good.

Put it this way, when ever I "think" I'm having a bad day, I think of my friend Markus who got paralyzed from the neck down.

He's die for my worst day, and so would I if I were him.

So be in the state of appreciation and you'll attract way more awesomeness into your life.

How To “Piggy Back” Your Boot Camp To Six-Figure

It turns out that you don't have to run your own daily deal to get tons of new boot campers from daily deals.

In fact, you can benefit from multiple, even dozens of daily deals each month if you do what I say in this video.

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How To Get 1-on-1 Trainers To Send You boot Camp referrals

Heeeey Steve here with a way out-of-the-box yet super simple way to grow your fitness boot camp.

Oh yeah, and this boot camp marketing strategy is not only EASY, but it takes ZERO outta pocket expense 🙂

I call it, The "1-on-1 Trainer Referral Creator"

So sit back and discover how to get 1-on-1 trainers to grow your fitness boot camp.

Strategy overview:

Their are probably a ton of 1-on-1 trainers in your area.

These trainers charge significantly higher prices than you.

However, a lot of people can't afford their rates, and since you charge significantly lower, this creates an interesting and mutually profitable opportunity.

Here's the step-by-step instructions:

Step 1 - Do a Google search to find 1-on-1 personal trainers in your area.

Step 2 - Contact those trainers and tell them that for the prospects that CAN'T afford their rates, you'd be willing to split the monthly recurring revenue for each boot camper that they refer to you.

Tell them that you charge $200 a month, so they would make $100 per month, on a recurring basis for each referral that signs up.
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The “Tangle Principle” Rocks!

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