Fitness Marketing Mindset Series #4

Posted by Steve Hochman on Sat. Jan. 9th, 2010

14 comments

Fitness Marketing Mindset Series #4
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http://fitnessfranchiseblog.com/video/mindset4.flv

If ya really think about it, every experience in life comes down to perspective.

For instance, if you go to the movies in the daytime, when you get out it seems really bright outside.

But it's no brighter than it was when you went in, it's just that your eyes became adjusted to the dark movie theater.

So in perspective to the "dark", the "light" seems SO much brighter.

I'm sure you've jumped into a hot tub and it felt boiling hot... Until you got used to it, then it felt soooo warm and relaxing.

Why?  Perspective.

The same works with "fear"

Depending on how you look at it, will determine your "experience"

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For example, one of the things I do when I get scared about walking up to strangers to get leads for my boot camps, I just think, if I was in Afghanistan, and people were shooting at me, it would be WAY more scary than going up to strangers.

I could actually die or become crippled, compared to someone just saying they're not interested.

When I use that "perspective" the fear disappears, or at least gets way less.

So next time you feel "fear" kick it in the butt with some perspective.

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Posted in Blog, Fitness Marketing, Lifestyle, Lifestyle and Self Improvement, Mindset and Lifestyle by Steve Hochman | 14 Comments

14 Comments "Fitness Marketing Mindset Series #4"

  • Joe says:
    January 9, 2010 at 12:35 pm

    That's it?! Afghanistan? Weak

  • Steve Hochman says:
    January 9, 2010 at 12:57 pm

    Hey Joe, I appreciate your comment. I definitely don't have all the answers, but this stuff has really worked for me and helped me to smash some of my own fears.

    Thanks bro,
    Steve

  • James says:
    January 9, 2010 at 1:22 pm

    Hey Steve - great post! This is definitely the key to reaching my goals. I just started approaching strangers & gymnastics centers - got to be agressive in 2010!

  • David Tendrich says:
    January 9, 2010 at 1:25 pm

    Bro that was Tony-Robbins-inspiring. I love it. You kinda look like him too with your gotee haha. I wish there was more man - I'd add it to my collection of things I listen to when I drive. It was seriously that good, but then again everything you put out there is 😉

    Talk to you later,
    Dave

  • Jonathan says:
    January 9, 2010 at 3:55 pm

    I was just talking to a friend about this last week and found that was exactly my problem. I was looking at it from the wrong perspective. When I felt the fear my concious mind would be ready to talk to people but something was always holding me back. Putting it into perspective and looking at it from another angle has made a big difference and I'm not so hard on myself anymore because of it.

    That was a good vid Steve and I like how you related it to people shooting at you. Immediately its a perspective change and you realize how easy you really have it living out here and how much you take for granted. Have to be grateful and thankful for what you have now before you can really move forward.

  • TC says:
    January 10, 2010 at 12:00 am

    Hey Steve
    Thanks for this great video blog post! Although , I have conquered my fear a lot better than before I think I still have a little. I will conquered all my fear in 2010!

  • Travis says:
    January 10, 2010 at 9:34 am

    Steve,

    Awesome post bro!

    I've been getting comfortable at getting uncomfortable.

    It's almost a rush facing your fears and conquering them!

    Thanks!

  • caleb says:
    January 10, 2010 at 11:18 am

    Steve... another great motivation. Your analogy with the roller-coaster is perfect. Perspective changes everything in your life. Now that I'm finishing up my tour in Iraq, I will have new appreciation for so many things I didn't before I left the states because my perspective has changed. There was one night here that changed my life forever... A motor hit the base, about 18 feet from the building I was in. That put new perspective on everything... removed fear from a lot of things.

    Steve your awesome.

  • Josh Henri says:
    January 10, 2010 at 9:20 pm

    Hey steve, that kinda sucks first comment is crappy post from some guy who wants a frickn novel. Nice video, I like the getting shot at analagy and the roller coaster( I do love them myself), cant wait for the next vid.

    later.

    PS Looks like your growing out a goatee. VERY NICE!!!!!!!

  • Frances says:
    January 11, 2010 at 9:41 pm

    Hey Steve... or anyone else out there,
    With the whole gymnastics center, what do you offer them as far as rent or in return for using the property? I approached an MMA place and the guy wanted 50% profit!!! Another gymnastics center said NO! because there was a gym next door.. hmm. other than that, I just have no idea what to offer a gymnastics/cheerleading/soccer center or even a school. Where I live... it's an overgrown town so there aren't many options for centers as much as schools.
    Any ideas?!
    frances.smith@gmail.com

  • Blake says:
    January 12, 2010 at 3:57 pm

    that was great Steve, it helps me bust out of my fear barrier (of being rejected) when you post these small videos like that spartan one (bad ass). It's not happening all at once, but to be honest, it's coming along, and that to me is all I need at this point in my life. : ) Be Good!

  • Holly says:
    January 12, 2010 at 6:18 pm

    Great Post, Steve. Fear has been holding me back for many years. That's why I never ACTED on my training certification. But now I'm DOING IT! As my confidence increases my fear decreases.

    Thanks for the great tips!

    🙂

  • Callie Durbrow says:
    January 13, 2010 at 1:36 pm

    Great stuff Steve, and thanks for the little uplift. Perspective is key and you hit the nail on the head with this one. Who cares if we fail once or twice? I've found that when I push myself through the fear, it actually turns out great because people really respect that you just call them or walk up to them and ask then if they want to work with you or create a partnership with their business.
    Keep it up!

  • Gil says:
    February 5, 2011 at 3:23 am

    it's funny how you use that Afghanistan analogy, b/c as I write this comment to this posting, I'm currently IN Afghanistan serving our country.

    Anyways, I JUST recently discovered this blog site. I wish I had of discovered it a long time ago, but better now than never. You put out some very, very, VERY inspirational information pertaining to business and self-improvement. I am studying to become a personal trainer while I'm deployed to Afghanistan and by reading your blog site, I've developed a totally different perspective about how to go about entering into the personal training business that I had never thought of until discovering you.

    So thank you & I look forward to receiving more great info!!

    Gil

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