3 Quick Off-Line Boot Camp Marketing Strategies

Posted in Uncategorized, Video by Steve Hochman | 5 Comments

Does Fit Body Boot Camp Work In The U.K.

Hey George Anderson here...

Before I ever even contacted Steve about coaching I had subscribed to his blog for about a year.

I was fascinated with how easy things seemed to be to grow a Bootcamp business in the U.S. compared to the UK.

You see, I was struggling to attract new members to my 7 strong Bootcamp no matter what I did.

When I worked out how much it was going to cost in terms of new members to hire Steve as a coach it was something like 4, so I decided to give it a shot and see how these “American strategies” could be applied to the UK market.

6 months later I hit 50 members, and now I’m on track for 75 by the end of February.

I’ve got ALL the same “American” marketing strategies in place and guess what?

They’re all working!

Actually there’s still room for improvement.

I’ve only got 5 Human Billboards instead of 20, and only 20 lead boxes out instead of 50.

I only do body fat testing every now and then and I only have about 100 plastic gift cards in circulation instead of 1000.

I don’t have Facebook ads set up yet and my website still only brings in a couple of leads a week.

But the fact is that these systems work wherever you are in the world (at least they do in the UK!) because when you boil it down people are people.
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Personal Trainer Marketng Tool: Your Success GPS

This one little tool will enhance your personal trainer marketing efforts by 500 to 700 percent.

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Human Billboard Fitness Marketing Like A Pro

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Ten Fast And Easy Ways To Get 100 New Referrals

Part 1

Part 2

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7 Figure Fitness Marketing for Dummies

With my coaching client...

So lets recap the "7 Figure Fitness Marketing For Dummies" that my coaching client Jon Jung uses to pull in over $83,333 per month in revenue.

Hey calls each and every one of his new clients and asks them how they like the program.

Hey asks how they feel about the results.

Hey asks if they have any cool friends who may like it too.

Hey tells them that they get half-off a month of training for each referral.

Hey tells them that he is really good at calling people and he knows they are busy, then asks if it would be cool is he calls their friends.
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Posted in Uncategorized by Steve Hochman | 18 Comments

Fitness Marketing With A Niche!

Hey, Steve here with a guest post from my most highest ENERGY having coaching client, the GREAT Mark Tregilgas from the U.K.

This guy is KILLING it with is special niche' boot camp.

Check it out...

"Hey Steve! What's up its your coaching client Mark Tregilgas aka 'The Dominator' (Steve's name for me I must add!) here!

I know ur super busy right now helping loads of other action taking fitness pros like me reach their goals, so I thought I'd write u a blog post on the 'Importance of creating a Niche.

Finding my niche has set me on the road to 'domination' for 2011, hope u enjoy it!

Any info you read these days on fitness marketing really stresses the importance of a 'niche' and as Steve knows I have the coolest niche ever with my boot camp here in Cardiff, Wales, UK.

But I'll talk more about that in a moment, first here's a little bit about how I found my niche!

I'd been a personal trainer for almost 4 years with my company "Fitness And Motivation" doing really great (or at least I thought so) .

Dude I was happy working all the hours God sends and training everyone and everybody whenever and wherever, and I loved it I won't lie because I'm really passionate about fitness and helping people achieve they're goals.

But then about 12 months ago I stumbled across SteveHohman.com and PTPower.com whilst doing some research online.

Amongst a load of other killer info that I picked up for FREE the one thing you guys kept talking about was bootcamps and niche markets!

Train groups-Bootcamps, clients pay less, trainer earns more, work more sensibly and less hours.

Well being a workaholic I'd experienced burn-out twice in the last year or so training clients like 45 hours a week, plus training myself and trying to keep onto of all the clients admin.

On one occasion I actually went and was sick in the gym toilets I was so exhausted and not thinking straight .

So I was majorly interested to learn how to keep earning well (and even more) working less and more sensibly.

Well dude I had actually run group training, bootcamps before but this was only for my current clients as a give back for their loyalty so their was a limit on the numbers I could attract.

I liked training groups but I knew the odd bootcamp here and there for a few clients wasn't the long term answer.

So I thought long and hard and being quite a creative guy I knew id eventually come up with a killer idea.

Then BOOM one day it just came to me like a bolt from the blue! I was lying on my sofa and BOOYAH, there it was 30+Bootcamp for lads!

A bootcamp for guys over the age of 30 ran by a trainer in his 30s (me!)
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The “Empty Restaurant” Principal

The "Empty Restaurant" Principal

Soooo, be sure to avoid the empty restaurant syndrome like the plague.
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The “5X1 Holiday Client Getter” Fitness Marketing Strategy

Pretty simple right?

Oh, one more thing...

Bedros and I are putting on a "Boot Camp Domination"  Teleseminar
on Tuesday December 14 at 1pm (PST)

On the teleseminar you will learn:

The “Lead Box Dominator” Method – Discover the secret formula
to getting 250 – 500 hot leads each and every month.

The “Landing Page Client Getter” – This is by far the single fastest
way to grab boatloads of awesome new clients from the internet

Plus your going to learn the fatal mistake that 99% of trainers are
making when they use landing or squeeze pages.

The “Local Business Email Blaster” Method – Get ready to learn
how Baltimore Fit Body Boot Camp Owner Jeff Sherman gets dozens
of local businesses to feed him leads galore.

The “Phase Out” Formula – Planning on teaching boot camps when
you’re 80 years old? No?

Then you’re definitely gonna want to learn this surefire solution for
finding trainers to run multiple boot camp locations for you.

Get used to generating revenue in your sleep.

The “Holiday Gift Client Multiplier” – Find out what the gift that keep
on giving (you clients) is.
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