How To Not Get Your Boot Camps Compared To Cheap Aerobics Classes

Posted by Steve Hochman on Wed. Apr. 8th, 2009

12 comments

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p23-2All the badass boot camp marketing in the world won't save your boot camps from the "Boot Camp Grim Reaper" if they're being compared to a $19 a month aerobics class.

Lately I've noticed some local boot camps falling into the trap of replicating exercises, movements and themes done in a aerobics classes.

Here's why this can be a HUGE problem, and you may not even know it.

Most of your boot camp clients have either seen or been in some sort of classes offered at those huge chain gyms.

When you imitate anything done in one of those classes, your members either consciously or unconsciously make a comparison in their brain.

p23-3When this happens, the value of your boot camp goes WAY down, and they suddenly start feeling like they are paying too much.

What's weird is, they might not even know why they are feeling like that.

The bad news is this usually leads to "unexpected client cancelations"

And that SUCKS gorilla balls!

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So, to make sure that shit doesn't accidentally happen to you, I made a quick video to watch!

Enjoy -

Posted in Blog, Boot Camp Marketing, Boot Camp Strategies, Group Personal Training Strategies by Steve Hochman | 12 Comments

Lesson In Marketing From The Balloon Dude

Posted by Steve Hochman on Fri. Apr. 3rd, 2009

9 comments

p22-1I took my wife and two daughters to the mall this weekend for some good ol'  family time.

The kids wanted to eat at the rain forest cafe.

It's actually pretty cool cuz there's elephants, gorillas, anacondas and alligators that are life size and move when ever the lightening and thunder effects go on.

They also have these dudes walking around, making balloon animals for the kids...  They pretty much get paid p22-2in tips.

Check out this quick lesson in marketing.

In this video notice the "$5 bill" hanging around the balloon dudes neck...

Also notice my wife giving him a "$5" tip. (Brilliant Subliminal marketing)

Subliminal, suggestive marketing stuff happens to us all the time.

For example...

Read the rest of Lesson In Marketing From The Balloon Dude

Posted in Blog, Boot Camp Marketing, Closing and Sales Techniques, Fitness Marketing by Steve Hochman | 9 Comments

Rare Video Of Boot Camp Coaching Client Getting A Live Critique

Posted by Steve Hochman on Tue. Mar. 31st, 2009

10 comments

I teamed up with one of my boot camp coaching clients today and taught the class WITH her.  (I had a blast and lost my voice, too)

I asked her if it would be cool to share her boot camp review on my blog and she said "yup, no problem"  (That was way cool of her since this video was just for her)

This girl is gonna be a ROCKSTAR.  She has only been teaching boot camp for 2 weeks and already has 20 people a class!

In this NEVER BEEN VIEWED video, my boot camp marketing client gets critiqued right after her workout.

During this short 5:42 video we cover:

  • Kick ass vs. lame ass themes
  • Dangerous Ab exercises
  • Acting like an AUTHORITY!
  • And American Idol

Enjoy -

Posted in Blog, Boot Camp Strategies, Group Personal Training Strategies by Steve Hochman | 10 Comments

How To Never Run Out Of Kick Ass Energy For Your Boot Camps

Posted by Steve Hochman on Fri. Mar. 27th, 2009

10 comments

p20-1Lately I've had a ton of people who are using my boot camp marketing strategies ask me how the hell do I have so much energy.

I think one reason I'm getting this question so much is because when your boot camps are flooded with massive amounts of members, it can take a bit more energy then usual.

Shit, there's nothing worse then having 30 to 50 paying boot campers in front of you when your energy's low... THAT SUCKS big hairy donkey balls!

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Here's a quick video explaining my "Endless Energy" secret

Enjoy -

BTW, Me, Chris McCombs and of course Bedros will be speaking here.

Posted in Blog, Boot Camp Strategies, Group Personal Training Strategies, Lifestyle and Self Improvement by Steve Hochman | 10 Comments

My Little Brother Raked In $1,142 Dollars In 4 Days Using One Of My Simple Boot Camp Marketing Tips

Posted by Steve Hochman on Tue. Mar. 24th, 2009

14 comments

p19-1So my little bro, David, is just a good kid going to college trying to make a few extra bucks to pay the bills.

The other day while we were playing Call of Duty 4 online, he tells me he thought it would be cool if he could give some guitar lessons in his spare time to earn some extra cash-o-la.

So I said dude, let's throw up a craigs list ad using some of my basic boot camp marketing strategies.

And I do mean basic stuff like:

  • An attention getting headline
  • A few rapport building dear friend  paragraphs.
  • Some social proof (testimonials)
  • A back story (How he "accidentally. stumbled upon" an amazing method for teaching you to jam on the guitar .10x's faster and better)
  • A clear call to action
  • Some free bonuses
  • A sense of urgency (I only have 2 spots left)
  • And an attention getting subject line

The ad Kicked ass, and he starting getting prospects left and right...but that's not the most amazing part.

Let me explain

The entrepreneurial gene must be in our family because, before I knew it, my little brother hired a guy to TEACH his lessons while he just SITS BACK and spends about an hour a week marketing on craigslist.

And the crazy thing is, he's never spent a damn dime out of his pocket on marketing!

p19-3Check out this KILLER interview with my little brother, David.

Enjoy!

[media:http://fitnessfranchiseblog.com/audio/david1100.mp3]
Or you can download it below by right clicking and "save target as" or "save link as"
Download MP3

By the way, if you want to see what one of David's high conversion Craigs list ads look like click here

It's so cool how the same basic methods that kick ass for boot camp marketing, also work for guitar marketing.

Hell, they don't just kick ass, when you know how to market, you can completely DOMINATE your NITCH

(It's almost like you have an unfair advantage over everyone else in your industry)

Dude, just think, my baby bro is raking in the dough just spending 30 minutes a week on his guitar lessons biz, while his friends are slaving away at crappy jobs they hate.

Makes me proud to be a BIG BROTHER 🙂

To Learn more about my little genious bro David,
and his craiglist marketing biz, you can contact him
at DTendrich@gmail.com

Posted in Blog, Boot Camp Marketing, Fitness Marketing, Internet Marketing by Steve Hochman | 14 Comments

Why The Hell Does Having A “Theme” Blast Your Boot Camp Sales Through The Roof?

Posted by Steve Hochman on Fri. Mar. 20th, 2009

25 comments

p18-1Ok, let's jump right into this one...

Boot camp marketing and bringing TONS of friggin "energy" are WAY important when it comes to crank'n out six-figure boot camps.

So, what the hell does having a "theme" for your workouts have to do with anything?

Darn good question.

Here's just a small handful of the benefits you reap from doing what I call "theming" your boot camp workouts.

  • Clients work harder so they get faster results.
  • More referrals... WAY more!
  • You'll get mega respect from your clients.p18-2
  • Your boot camp workouts will "flow" much smoother.
  • You'll build MASSIVE trust and rapport with your boot camp members.
  • You'll "stay in your client's head" all day.
  • You'll become a topic around the "water cooler" at your clients work, resulting in referrals up the yin yang.
  • You'll be able to push and motivate even the most difficult pain in the butt clients.
  • You'll set YOUR boot camps far apart from other, way less cool, boot camps.
  • You'll look and feel WAY more professional and miles ahead of your "competition"

Here's a little video for you to learn all about how to "theme" your boot camp workouts like a true fitness guru.

Enjoy -

Ps.  Be sure to leave a comment with anything you would like to see me post about to help you ROCK your boot camps to 100k+

Posted in Blog, Boot Camp Strategies, Group Personal Training Strategies by Steve Hochman | 25 Comments

Insane Interview With The #1 Fitness Business And Marketing Authority In The Friggin World… Bedros Keuilian!

Posted by Steve Hochman on Sun. Mar. 15th, 2009

13 comments

p17-1Holy Shit!

This was one totally INSANE interview with the undisputed king fitness business, Bedros Keuilian!

Bedros happens to be one of my best buds in the whole world, in-fact, we even go on man-dates together once a month. (but that's a whole nother story)

You seriously don't want to miss one word of this interview as I grill the HELL-OUT-A Bedros to find out just what makes this dude tick.

I mean it, don't even blink during this interview cuz it's JAM-PACKED with Business GOLD!

p17-2How he went from homeless to millionaire (technically not homeless cuz he lived in his 1979 pickup)

Why it's powerful to think like an information provider

What Bedros does right before he goes to bed (It has to do with something  hard)

The right way to extract money

Read the rest of Insane Interview With The #1 Fitness Business And Marketing Authority In The Friggin World… Bedros Keuilian!

Posted in Blog, Boot Camp Marketing, Boot Camp Strategies, Closing and Sales Techniques, Fitness Marketing, Group Personal Training Strategies, High Conversion Copywriting, Internet Marketing by Steve Hochman | 13 Comments

10 Easy Ways To Position Yourself As A Fitness Authority Bad Ass Using My “Automatic Authority Method”

Posted by Steve Hochman on Wed. Mar. 11th, 2009

12 comments

p16-1Whether you're a personal trainer or a a KICK ASS boot camp instructor, having "AUTHORITY" status will give you a HUGE advantage

And if you don't, then you may be missing out on a whole bunch of cool stuff like:

  • Charging higher rates
  • Getting TONS more referrals
  • Getting your ads up in restaurants
  • Respect from other Trainers
  • Easier sign ups
  • Longer client retention
  • Selling your own product for an additional income stream
  • Getting your clients to do what you say without question

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And the best part...

Read the rest of 10 Easy Ways To Position Yourself As A Fitness Authority Bad Ass Using My “Automatic Authority Method”

Posted in Blog, Boot Camp Marketing, Boot Camp Strategies, Closing and Sales Techniques, Fitness Marketing, Group Personal Training Strategies by Steve Hochman | 12 Comments

How Valerie Waters Became Hollywood’s #1 “A-List” Celebrity Trainer

Posted by Steve Hochman on Mon. Mar. 9th, 2009

9 comments

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Magazines like US Weekly are calling
Valerie Waters Hollywood's #1 "A" list
celebrity trainer.

Luckily Val is a good friend of mine so she
agreed to an interview.

In this interview with Valerie, she explains that her unconventional fitness marketing is made up of these strategies and tactics:

  • Talk client
  • Defining your clientele
  • Staying cutting edge
  • Bringing you're "A" game
  • How she was referred to Jim Carry
  • How to have your own fitness show

By the way, here is a short list of some of Valerie's celebrity clientele, it's pretty
friggin impressive!

Jennifer Garner

Poppy Montgomery

Benicio Del Toro

Jim Carrey

Matt Dillion

Richard Gere

 Lauren Holly

Jennifer Lopez

Carrie Ann Moss

Jamie King

Jessica Biel

Enjoy -
[media: http://fitnessfranchiseblog.com/audio/Valerie_Waters.mp3]
Or you can download it below by right clicking and "save target as" or "save link as"
Download MP3

To learn more about Valerie waters and her amazing Val-Slides! http://www.valeriewaters.com

Posted in Blog, Fitness Marketing, Group Personal Training Strategies by Steve Hochman | 9 Comments