10 Ways To Get Your Clients To RAVE About You

Posted by on February 8, 2009 at 2:04 pm

I was chilling in my Jacuzzi in my backyard tonight just letting my mind wander.

And it hit me

I can teach marketing tactics to personal trainers and boot camp instructors all day but it wont do a damn bit of good if you can't get clients to truly love you... I didn't say like you... I said friggin LOVE you!

So I grabbed my cell phone (almost dropped it in the water) and recorded a memo of ten things fitness trainers can do to get clients to RAVE about you!

1. Give your clients needless corrections to position you as an authority. This makes clients feel like they are getting even more value from you. When you make these "needless" corrections, act like it is the most important thing in the world (but only an expert like you would understand it)


When clients are doing squats my favorite is to say, "Bring your left foot out 2 millimeters... Perfect!"

2. Energy! Crank it WAY up! So many fitness trainers are stale and boring... F#$k that... Each session is a performance... It's Showtime!

3. Greet your clients like a dog.

4. One of the strongest human emotions is the desire feel important.When you client walks in at like she's the friggin president of the United States!

5. Give off a huge client appreciation vibe. If it wasn't for them you would have a lame 9-5 job (YUCK)

6. Have a secret fitness formula.