I interviewed this MANIAC from Brooklyn New York named Bryan Ortiz AKA "The Fitness Demon"
He's been KILL'N it with his boot camps in Brooklyn and making them stand out from his competition by adding boxing to his workouts.
This has had two HUGE impacts on his boot camp profits because...
- He is getting more clients with his boot camp marketing because it's different then his competition (He has TONS of competition in NYC)
Because there are so many variations of boxing workouts, his boot camp workouts stay FRESH and NEW which ads HEAPS of VALUE and longer CLIENT RETENTION.
I know that to stay PASSIONATE you have to constantly learn new ways to KICK your client's butts...
You know how when you learn a cool new routine your like, "Oh, your gonna get it today... I got a new workout that's gonna kick your butt!"
You get excited and your boot campers get excited!
Remember my A.P.E principals
Appreciation -
ALWAYS profusely THANK your clients when they come in... And thank them for a great workout when they leave!
Passion -
Stay passionate by constantly learning new stuff, and kicking your client's butts with it... It ads TONS of VALUE and they'll love ya for it.
Enthusiasm -
Know what your life's DREAM is... And when you get up in the morning and go to your boot camp... Don't do it for ypur clients... Do it because it's the next logical step to achieving your LIFE'S DREAM.
You'll End up delivering WAY more ENERGY then your clients expect... And it will be a HUGE WIN-WIN for both of you!
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By David Tendrich (Steve Hochman's little bro)
My little bro is making piles of extra cash-o-la in his spare time from his guitar lessons biz while he's going to college. To be honest, when I was his age I was throwing water balloons at dudes from the 7th floor of the dorms. Damn I miss that... Good times.
But what's really cool is that he gets 100% of his clients by marketing on craigslist all for FREE!
(I guess this business stuff runs in the family or something cuz he's KILLING IT)
So my little bro wrote this 5 five step fitness marketing system that will have you dominating Craigslist too. (He really went ALL OUT SO BE SURE TO LEAVE A COMMENT J)
Step 0: What you MUST do before you write an ad!
In order to effectively tell people why your service is so great, you have to know for yourself. I'm sure you know why you're the best out there, but maybe you've never put it into words.
Create two lists:
- List 1 is an in-depth list of every service you offer
- List 2 is a list of all the benefits someone would receive from hiring you.
Go into as much detail as possible. You will draw from these lists to write your whole ad.
Now onto the actual ad . . .
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Dude, the first boot camp I ever opened sucked hairy goat balls.
I remember it like it was yesterday... It was the day before Christmas Eve, I woke up at 4:30am and it was POURING RAIN and FREEZING COLD...
(Maybe not for the rest of the country but freezing for Cali lol)
Two girls showed up so I said what the hell... And made them workout in the rain.
Good times
The next few days were cold, wet and muddy...
Oh wait a minute... I just remembered I have video of it.
Check it out
So, after accidentally stumbling upon a boot camp GOLDMINE, Bedros "Multiple 7-Figure Income Streams" Keuilian and I created PROJECT X, which was finally unveiled at the FBS09... And if you were there then you know it was FRIGGIN CRAZY!
Oh ya, in case you still don't know... It's the greatest boot camp BUSINESS model on the planet... Fit Body Boot Camp.
The reason I say business model, is because unlike those other boot camps, this model was designed to be duplicated and replicated all the way up to seven figures.
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ATTENTION: This may affect you!
To understand the evolution of the fitness boot camp and how YOU CAN AVOID becoming extinct, listen up.
The second wave of fitness boot camps are here right now!
Let me explain.
It all started with military boot camps, also called basic training. Usually these boot camps would last about 9 weeks.
Recruits would arrive soft and out of shape but leave supercharged fitness machines. They would have a drill sergeant screaming at them to try to break them down, forcing all the recruits become one cohesive unit, then build them back up.
Well, some fitness dude got the idea of having a fitness boot camp for the GENERAL PUBLIC... And modeled it after a military boot camp. And hey, it was pretty cool, especially since there was no competition.
Then shows like the Biggest loser, and Celebrity Boot Camp kick started a media frenzy resulting in boot camps (following this same model) poping up in every nook and cranny.
Then, one boot camp model became every popular... Mostly cuz it was the only official model around at the time...
The problem was "IT" copied the military model and everyone else copied "IT"
And that was fine... for the FIRST GENERATION.
But heads up... the second generation has begun, and it makes the old one look like a knuckle dragging caveman. (more…)
Hey, before you enjoy the fitness Marketing Tips from Scott Colby, Be sure to get the most INSANE and KILLER free boot camp marketing bonus gifts I've ever given - EVER!
Just enter your name and email in the box to the right where it says FREE BUSINESS TOOLS
Scott Colby runs fitness boot camps in Dallas Texas and is an expert boot camp marketer.
In this interview, Scott shares his boot camp marketing secrets using meetup, Facebook, blogs, craigslist, Ning, and more.
[media:http://fitnessfranchiseblog.com/audio/ScottColby.mp3] Or you can download it below by right clicking and "save target as" or "save link as"
Scott Colby Interview
To learn more about Scott Colby check him out at www.TheAbsExpert.com/blog
Just enter your name and email below where it says (free business tools) for FREE instant Access to the "boot camp marketing MUTHA- LOAD!
Have you heard all the legends about boot camp and group trainers getting BOAT LOADS of new clients by networking, only to get rejected and feel like a cheap solicitor when you try it?
Well, you're defiantly not alone, but the GOOD NEWS is that I've discovered an amazing method that not only gets other business's to refer you tons of clients, but they instantly kiss your ass within 23 seconds after meeting you.
One of my boot camp trainers had questions about using my "Network Referral System." and I thought you might want to listen in.
[media:http://fitnessfranchiseblog.com/audio/NetworkingvsNot.mp3]
Or you can download it below by right clicking and "save target as" or "save link as"
Networking vs. Not Working
Be sure to leave a comment about your networking experiences Both good and bad...
All the badass boot camp marketing in the world won't save your boot camps from the "Boot Camp Grim Reaper" if they're being compared to a $19 a month aerobics class.
Lately I've noticed some local boot camps falling into the trap of replicating exercises, movements and themes done in a aerobics classes.
Here's why this can be a HUGE problem, and you may not even know it.
Most of your boot camp clients have either seen or been in some sort of classes offered at those huge chain gyms.
When you imitate anything done in one of those classes, your members either consciously or unconsciously make a comparison in their brain.
When this happens, the value of your boot camp goes WAY down, and they suddenly start feeling like they are paying too much.
What's weird is, they might not even know why they are feeling like that.
The bad news is this usually leads to "unexpected client cancelations"
And that SUCKS gorilla balls!
So, to make sure that shit doesn't accidentally happen to you, I made a quick video to watch!
Enjoy -
I took my wife and two daughters to the mall this weekend for some good ol' family time.
The kids wanted to eat at the rain forest cafe.
It's actually pretty cool cuz there's elephants, gorillas, anacondas and alligators that are life size and move when ever the lightening and thunder effects go on.
They also have these dudes walking around, making balloon animals for the kids... They pretty much get paid 
in tips.
Check out this quick lesson in marketing.
In this video notice the "$5 bill" hanging around the balloon dudes neck...
Also notice my wife giving him a "$5" tip. (Brilliant Subliminal marketing)
Subliminal, suggestive marketing stuff happens to us all the time.
For example...
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So my little bro, David, is just a good kid going to college trying to make a few extra bucks to pay the bills.
The other day while we were playing Call of Duty 4 online, he tells me he thought it would be cool if he could give some guitar lessons in his spare time to earn some extra cash-o-la.
So I said dude, let's throw up a craigs list ad using some of my basic boot camp marketing strategies.
And I do mean basic stuff like:
- An attention getting headline
- A few rapport building dear friend paragraphs.
- Some social proof (testimonials)
- A back story (How he "accidentally. stumbled upon" an amazing method for teaching you to jam on the guitar .10x's faster and better)
- A clear call to action
- Some free bonuses
- A sense of urgency (I only have 2 spots left)
- And an attention getting subject line
The ad Kicked ass, and he starting getting prospects left and right...but that's not the most amazing part.
Let me explain
The entrepreneurial gene must be in our family because, before I knew it, my little brother hired a guy to TEACH his lessons while he just SITS BACK and spends about an hour a week marketing on craigslist.
And the crazy thing is, he's never spent a damn dime out of his pocket on marketing!
Check out this KILLER interview with my little brother, David.
Enjoy!
[media:http://fitnessfranchiseblog.com/audio/david1100.mp3]
Or you can download it below by right clicking and "save target as" or "save link as"
Download MP3
By the way, if you want to see what one of David's high conversion Craigs list ads look like click here
It's so cool how the same basic methods that kick ass for boot camp marketing, also work for guitar marketing.
Hell, they don't just kick ass, when you know how to market, you can completely DOMINATE your NITCH
(It's almost like you have an unfair advantage over everyone else in your industry)
Dude, just think, my baby bro is raking in the dough just spending 30 minutes a week on his guitar lessons biz, while his friends are slaving away at crappy jobs they hate.
Makes me proud to be a BIG BROTHER 🙂
To Learn more about my little genious bro David,
and his craiglist marketing biz, you can contact him
at DTendrich@gmail.com
