I just interviewed my friend Lee Hayward to learn how he uses FACEBOOK to market his fitness information products.
BTW - He is making a KILLING on the internet š
Facebook has become HUGE, and is WAY cheaper and in some ways more targeted than advertisingĀ for boot camps and group personal training on Google adwords.
[media: http://fitnessfranchiseblog.com/audio/lee.mp3]
Or you can download it below by right clicking and "save target as" or "save link as"
Lee Hayward Interview
Lee Hayward is an expert fitness info marketer and lives in New Finland Canada.
To learn more about Lee Hayward and his fitness products go here http://www.leehayward.blogspot.com and here http://www.leehayward.com
So my little bro, David, is just a good kid going to college trying to make a few extra bucks to pay the bills.
The other day while we were playing Call of Duty 4 online, he tells me he thought it would be cool if he could give some guitar lessons in his spare time to earn some extra cash-o-la.
So I said dude, let's throw up a craigs list ad using some of my basic boot camp marketing strategies.
And I do mean basic stuff like:
- An attention getting headline
- A few rapport building dear friendĀ paragraphs.
- Some social proof (testimonials)
- A back story (How he "accidentally. stumbled upon" an amazing method for teaching you to jam on the guitar .10x's faster and better)
- A clear call to action
- Some free bonuses
- A sense of urgency (I only have 2 spots left)
- And an attention getting subject line
The ad Kicked ass, and he starting getting prospects left and right...but that's not the most amazing part.
Let me explain
The entrepreneurial gene must be in our family because, before I knew it, my little brother hired a guy to TEACH his lessons while he just SITS BACK and spends about an hour a week marketing on craigslist.
And the crazy thing is, he's never spent a damn dime out of his pocket on marketing!
Check out this KILLER interview with my little brother, David.
Enjoy!
[media:http://fitnessfranchiseblog.com/audio/david1100.mp3]
Or you can download it below by right clicking and "save target as" or "save link as"
Download MP3
By the way, if you want to see what one of David's high conversion Craigs list ads look like click here
It's so cool how the same basic methods that kick ass for boot camp marketing, also work for guitar marketing.
Hell, they don't just kick ass, when you know how to market, you can completely DOMINATE your NITCH
(It's almost like you have an unfair advantage over everyone else in your industry)
Dude, just think, my baby bro is raking in the dough just spending 30 minutes a week on his guitar lessons biz, while his friends are slaving away at crappy jobs they hate.
Makes me proud to be a BIG BROTHER š
To Learn more about my little genious bro David,
and his craiglist marketing biz, you can contact him
at DTendrich@gmail.com
Holy Shit!
This was one totally INSANE interview with the undisputed king fitness business, Bedros Keuilian!
Bedros happens to be one of my best buds in the whole world, in-fact, we even go on man-dates together once a month. (but that's a whole nother story)
You seriously don't want to miss one word of this interview as I grill the HELL-OUT-A Bedros to find out just what makes this dude tick.
I mean it, don't even blink during this interview cuz it's JAM-PACKED with Business GOLD!
How he went from homeless to millionaire (technically not homeless cuz he lived in his 1979 pickup)
Why it's powerful to think like an information provider
What Bedros does right before he goes to bed (It has to do with somethingĀ hard)
The right way to extract money
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I've been literally getting 15-20 emails a day asking me two questions.
- When am I gonna come out with PROJECT X?
- What the hell is PROJECT X?
But what's funny is, besides going back and forth with Bedros on Twitter about how PROJECT X will dominate - This is the first time I have ever OFFICIALLY leaked anything out about it.
First, let me tell you WHY I created PROJECT X.
Here's what happened...
By now, you may have heard Internet marketing superstar Chris McCombs referring to me as the "GURU" OF GROUP TRAINING -
Hell, he'll even tell you that I was the guy that taught HIM how to do it right, when he was a trainer at my fitness studio.
And I'll tell you straight up, It felt damn good pulling in 250k a year while group training a measly 18 hours a week.
That is, until I accidentally stumbled upon PROJECT X.
But just for the record, it wasn't all me.
Bedros Keuilian had A LOT TO DO WITH IT!!!!
Don't get me wrong though, before I teamed up with Bedros, PROJECT X was already a monster money-making machine - Bedros just put wings, after-burners and sidewinder missiles on it...
He made it super-sonic $$
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My best bud Chris McComes gets totally personal as he tells about his life before he became he became the KING OF ALL SOCIAL MEDIA - And the revelations that would change his life FOREVER!''
In this RARE "behind the curtain" Interview with Chris McCombs you will learn
- The most common Internet marketing mistakes, and how to avoid them.
- How to "write" a testimonial.
- When you SHOULD and SHOULD NOT put prices on your website.
- Exactly how Chris grew his fitness business.
- The 3 most important things you NEED to do on your website.
- What books changed his life.
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Ok, time go on another RANT!
I'm typing fast and not using spell check cuz I'm friggin pissed so please excuse the spelling and grammar mistakes.
I just had a personal trainer (Who is a VERY close friend of mine) ask me what I thought about a Google SEO (Search Engine Optimization) company that said they could get her on the first page of Google for her key words for (GET THIS) $1,999 a month with a three month cancelation notice clause...
W.T.F.!!!!!
MAN! These SEO scam artists suck... and I'm gonna blow the lid off the whole search engine mystery RIGHT FRIGGIN NOW...
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Let's face it, if your not using video in your fitness marketing,Ā you may be kicking your own ass.
There's so much you can do with YouTube videos: Embed them on your site, link to them in emails, Even have them show up on the first page of Google.
I shot this quick video to show you how to get videos on YouTube in just 5 minute.
Enjoy
Last week one of my favorite trainers (Who is smoking hot!!!) sent me a pretty crazy text.
Here is what it said.
"Hey Steve, here's the real deal. My boyfriend and I broke up a week ago and I moved out. I've been living out of my car and staying with friends all over Orange County and it's really starting to suck. I need to blow up my business HUGE in the next 3-6 weeks cuz if I don't by then, I'll have run out of places to stay. Can I do this and will you help me?"
So I did what anyone in my position would have done... I told her she can stay with me (Kidding)
I said I would help her create a what I call a "Human Billboard" lead generating email.
Now, for an email to be a lead magnet it has to have what I call the big 3:
1. An attention grabbing subject line. If your subject line looks spamy or boring, it won't get opened.
2. A compelling story. This is critical because it gets your prospects defenses down and softens them up for your pitch. If you don't give your prospect a darn good reason for your special offer, then they will be skeptical.
3. A clear CALL TO ACTION. You gotta tell them exactly what to do, how to do it, and what they will miss out on if they don't do it right away.
I cut and pasted the exact email that pulled $3,315 in 4 days below.
See if you can figure out why it worked so well...
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