So after taking a week off, it's time for the first boot camp marketing blog post of 2012.
I'm going to show you five things you should be doing right now in your boot camp to 2012 with a bang!
Aaaand here we go...
#1 - Be cool!
Make absolutely sure that you are extra cool to people this year.
Surround yourself with POSITIVE people who support and believe in you.
If you have any toxic negative people in your life that try to get you to join their pity party just CUT THEM OUT.
Because when you feel good you attract good stuff, when you feel bad you attract bad stuff.
#2 - Build your email list!
As you may have seen on my Facebook wall, I've received dozens of text messages from coaching clients, Boot Camp Formula 5 members and Fit Body Boot Camp owners saying their boot camps were flooded with new clients from sending out my email promo's.
In face, I even got an email from someone saying they got over 100 new client from blasting out a single on of my email promos.
Here is one I shared on my blog last year called the 16 Day Sexy Slim Down that produced over $800,000 in new revenue for trainers.
It's my new years gift to you to use...
The 16 Day Sexy Slim Down
When prospects call to register, get their credit card info over the phone to reserve their spot and pay the $67… If they do not have their credit card on them tell them they can bring it in but you do not take cash or check, so they have to bring it to participate.
Once they come in on day one, have them pick the program that they will automatically continue on should they choose to stay on board after the 16 days are over.
Send email 1 out on Monday, send email 2 out on Wednesday and send email 3 out on Friday (The program starts on Monday) then send Email 4 out a week from Monday.
This email lets them know about your awesome new program…
Send this out on Monday (Email 1)
NOTE: Be sure to ad the DATE, LOCATION and YOUR NUMBER in the places indicated below.
Subject: (Embarrassing) her pants fell off
Recently I did a little fat loss experiment with a few of my
clients and something REALLY EMBARRASSING happened
to one of them.
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If ya liked this strategy, and are dead serious about your business, then I HIGHLY RECOMMEND going to Fitness Business Summit 2012
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Each year with technology, social media and group marketing the game changes.
And if you're not "in the know" then you're in danger of missing out on massive revenue opportunities.
I didn't become the undisputed boot camp marketing authority by staying behind the curve, and if you want to get all the clients, money and freedom that you deserve from your boot camps, then you'll follow this top 10 check list.
1. Facebook Viral Marketing - Grow your email list using the "Facebook Suck Out Method".
Importing from Facebook is super simple.
1- Click to go to Yahoo's Email Address Import Tool and click the Facebook icon.
2- Click 'Okay' for "Do you want to share your contacts with Yahoo!"
3- All your Facebook emails are now in Yahoo.
4 - Export contacts from Yahoo and upload them to your email blast service.
This is one of the easiest ways to grow your email list by the hundreds for free each month.
2. Monthly email promotions - Now that you're using the Facebook Suck Out Method to grow your email list, you should do an email promo every month.
One of my coaching clients and FBBC owner Marcia Inoue got 104 new boot campers in 72 hours with my Holiday Fat Buster email series.
So get out your 2012 Calendar, begin with January, and plan out 12 promos for for 2012.
3. Use companies like Groupon and Living Social to boost your client base.
Now, you'll hear some people saying, "Don't do it, those deal sites suck."
Well, frankly I'm fine with them thinking that, more for the people I coach.
But the truth is, if you run your deal right it's like hitting a grand slam home run.
YOU HAVE to get the discount people's credit card before they come in.
And on their first day, you HAVE to get them to commit to a program unless they cancel.
Do it this way, and you'll be LOVING the deal of the day sites, do it another way and you may be in for a nightmare.
4. Learn from the best - Each year my pal Bedros puts on the business exploding event of the year called the Fitness Business Summit where the top dominators in the fitness industry share their most powerful client getting strategies, tactics and systems.
The most serious success minded fitness professionals from all around the world will be here to get the most cutting edge advantages to quantum leap their businesses forward in 2012.
5. Focus "on" your boot camp more than "in" your boot camp - One of the first lessons I learned from my first mentor what the difference between working "in" your business and working "on" it.
When you're working "in" your business you're doing things like training clients, processing contracts, updating email lists, paying bills and stuff like that.
When you are doing those things you ARE NOT growing your business...
In fact, my first mentor taught me that a REAL BUSINESS can run without you, otherwise you own a job, which is better than working for someone, but it's not a business.
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I don't know about you, but around this time of year I feel like I'm half working and half on vacation.
You feel me on that?
So the reason I'm writing you is because I've had a lot of fitness professionals ask me what they should get their clients as a holiday gift.
Especially for my coaching clients who have 100+ members, it can get pretty expensive if you do this wrong.
So here is my pick for the perfect client holiday gift.
It's a silicone bracelet with your business name on it like one of those live strong ones.
The reason these are so cool is, well for one they cost you less than a buck to buy if you order in bulk.
And you can tie it into fitness benefits for your clients by telling that every time they look down at their wrist and see the wrist band it will remind them of their 2012 commitment to make healthy eating decisions and be consistent with their workouts....
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One of the ways I grew my first six boot camp locations all to six-figures in 7 months was by making each workout an EVENT!
I figured there wasn't a whole lot I could control in the world, but I COULD control if I gave my clients the MOST AWESOME experience ever.
I may not KNOW as much about the human body as some of the other trainers in my area, but I can DAMN SURE DESTROY them when it can to giving the ultimate boot camp experience.
And that's exactly what I did, and I'm positive that it had a huge impact in my success.
So how do you give the ULTIMATE BOOT CAMP EXPERIENCE?
Well besides bring heaping amounts of A.P.E (appreciation, passion and energy), it's super important to NAME and THEME each of your workouts.
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The Best Boot Camp Marketing EVER!
If I could only use one of my boot camp marketing strategies in my arsenal, it would EASILY what's in this video below.
Because no matter what algorithms Google decides to use, no matter what happens with the U.S. postal service and no matter what happens on Facebook...
I can ALWAYS count on this!
Here's to the best year EVER in 2012!
This video was just sent to me by a Fit Body Boot Camp owner in the UK. It's super inspiration and so awesome how it shows the creation of something truly amazing!
It reminded me of back in the day when I built out my first facility...
This is what it's all about, enjoy 🙂
Pretty awesome huh?
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I've been getting a ton of personal trainers asking my what the best boot camp marketing strategies are right around the holiday season.
Ya see, right some folks are thinking about dropping a few pounds before the holidays, but most aren't planing on getting started until after Jan 1st.
Their most popular objections are:
- I'm so busy right now getting ready for the holidays.
- I'm going on vacation.
- I'm going to have to miss workouts so I'll just start after Jan 1st.
- I'm spending a lot on gifts and stuff so my budget is tight right now.
With that said, the PERFECT holiday boot camp marketing promo is one that overcomes ALL the OBJECTIONS, and get's them in and committed to your program NOW so you don't have to compete with the mad new years rush.
So right now, do a promotion where participants can train at a big discount from now until the second week of January.
Tell them that you ENCOURAGE them to miss workouts and eat how they would normally eat (just follow a few lose nutritional guidelines)
Also let them know that it's built into the price that they will miss up to two weeks of workouts between now and the second week of Jan.
Tell them that by just working out 3 times a week, and missing workouts that interfere with shopping, family, vacations and holidays they can enjoy NOT gaining weight while their friends become fat little piggies.
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Warning: The most powerful fitness marketing methods ONLY work when you take ACTION and apply them... I'm just saying 🙂
