Tag Archive

boot camp business Boot Camp Marketing boot camp marketng craig ballantyne fitness business fitness center business plan fitness franchise Fitness Marketing fitness studio business Lifestyle mindset open boot camp personal trainer email marketing personal trainer marketing personal training business

Keepin’ It Real!

Published on June 2, 2009 By Steve Hochman

Guest post by Leanne Ellington Question… What’s worse than a sleazy car salesman trying to sell you that broken-down Chevy with the dingy air-conditioner, lifeless tires, and the “Gettin’ Lucky in Kentucky!” bumper sticker? Answer… A sleazy trainer without the knowledge, experience, and know-how to get people measurable results and is more focused on showing […]

5 Killer Success Principles

Published on May 25, 2009 By Steve Hochman

I just interviewed THE GREAT Jaya Figueras on his five steps to becoming a badass boot camp instructor. It was more like his five steps to becoming a BADASS HUMAN… Period. …And as usual, he over delivered like a mofo! Jaiya even gives 1 tip that will instantly separate you from 99.9 percent of other […]

How To Rock Your Fitness Boot Camp Profits By Adding Boxing Workouts

Published on May 23, 2009 By Steve Hochman

I interviewed this MANIAC from Brooklyn New York named Bryan Ortiz AKA “The Fitness Demon” He’s been KILL’N it with his boot camps in Brooklyn and making them stand out from his competition by adding boxing to his workouts. This has had two HUGE impacts on his boot camp profits because… He is getting more […]

How to Harness Unstoppable Motivation For Your Fitness Business

Published on May 16, 2009 By Steve Hochman

Guest post by Zach Hunt I was always a little unusual as a kid, besides the fact that I never really talked to anyone in School (besides the teacher) I would usually read 1-2 books a week (while in class). Then go home, study computer programming books and work on that until like 2AM. One […]

Fitness Boot Camp Nightmare

Published on May 6, 2009 By Steve Hochman

Dude, the first boot camp I ever opened sucked hairy goat balls. I remember it like it was yesterday… It was the day before Christmas Eve, I woke up at 4:30am and it was POURING RAIN and FREEZING COLD… (Maybe not for the rest of the country but freezing for Cali lol) Two girls showed […]

The Evolution of Fitness Boot Camps

Published on April 28, 2009 By Steve Hochman

ATTENTION: This may affect you! To understand the evolution of the fitness boot camp and how YOU CAN AVOID becoming extinct, listen up. The second wave of fitness boot camps are here right now! Let me explain. It all started with military boot camps, also called basic training.   Usually these boot camps would last about […]

Success And Life Style Strategies With Olympic Gold Medalist Peter Vidmar

Published on April 28, 2009 By Steve Hochman

So this guy comes in to one of my boot camps for a workout… (My boot camp marketing pulls in the coolest folks) The guy was a total stud! When he left, one of my boot camp members said to me, “Dude, do you know who that was?  It’s Peter Vidmar US Olympic Gymnastics Champion… […]

Being A Personal Trainer At A Corporate Gym Sucks

Published on April 24, 2009 By Steve Hochman

Why am I running head first into a brick wall? It’s cuz I have a better chance at breaking through the wall, then earning six figures with personal training  at a corporate gym. So then, why in the hell would a personal trainer purposely stay at a dead end corporate gym? Well, there are two […]

Interview With Fitness Info Marketer Lee Hayward

Published on April 21, 2009 By Steve Hochman

I just interviewed my friend Lee Hayward to learn how he uses FACEBOOK to market his fitness information products. BTW – He is making a KILLING on the internet 😀 Facebook has become HUGE, and is WAY cheaper and in some ways more targeted than advertising  for boot camps and group personal training on Google […]