In fitness training your name is often your brand. Online, the leading fitness experts are searched for by name rather than by any company name they may own.
So how can you keep your name at the forefront of your clients’ and prospects’ minds? The key is to stay in touch with your list regularly, and a solid personal trainer marketing plan including fitness newsletters are a great way to gain and build brand recognition.
If you have a website or a blog and you don’t have a lead capture page or opt-in box you’re missing out on the most effective ways to capture qualified leads. If you do have an opt-in box but don’t offer your visitors and clients a reason to stay subscribed, then it’s a pointless exercise.
Being a fitness trainer probably means you’re busy from dawn to dusk. Maybe the thought of writing scares you to death, or perhaps you have no clue what to say in a regular newsletter or most likely, you simply don’t have the time to do it. What then?
One of the best personal training marketing strategies is sending out regular fitness newsletters. It’s highly cost-effective and will bring a great return on investment, whether you do it yourself or you sign up for a service such as FitPro newsletter.
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You’re good at what you do, let’s face it. You know a lot about the Fitness Business.
You regularly, if not daily, put in hours of extra work that adds to your own knowledge about nutrition for example, and you investigate the latest techniques for helping your clients achieve their own personal fitness or weight loss goals.
Not to mention maintaining your blog or website and dealing with offline and online marketing to boost your client base. You don’t have a minute to spare.
In order to walk the walk, you also spend hours trying to stick to your own fitness goals. You’re a human billboard for what you do after all, and it’s vitally important to maintain that image.
Are you running your business, or is your PT business running you?
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There are only two legitimate reasons why a personal trainer would work for someone else instead of starting a fitness business of their own: to learn the ropes, or because he’s affraid of the responsibility and commitment required to start his own business. I know it’s not because he’s lazy!
However much you like the person you work for, he’s making money from the sweat of your brow. Chances are you’re not too happy with what you earn, but hey, he has all the headaches of paying bills, rent, salaries and advertising expenses and going through the process of attracting and retaining clients.
But some of the clients only see you. They ask for your services personally. They’ve hardly ever seen your boss. He spends a lot of time developing other business ideas or playing golf, and he’s often away with his family taking trips to places you can only dream of visiting.
You run two of his weekly Boot Camps. A total of 75 people paying how much each? And you get paid what for doing that? Now that simple calculation has quite possibly stimulated some of your entrepreneurial spirit. (more…)
First and foremost, you need a tool to be able to start, grow and deliver to your list. While there are many services that do these basic things online if you are in the fitness business, signing up for Fit Pro Newsletter fitness newsletter is pretty much a no-brainer. As it does all the most basic things but it also sends your list professionally written newsletters with amazing content for you and much more - see below.
Growing a List
If you want to build a thriving fitness business you have to build a list. There’s no way around it. With most types of online business and those who have to rely heavily on an online presence to get new business and referrals (who doesn’t these days) the business owner will have to do it alone and that can be a pain in the butt.
First you have to build some kind of list without offering anything to get those email addresses. You have to decide how often you’re going to send out your emails and newsletters and then you have to research what your target audience wants or needs, because providing low quality or irrelevant stuff will mean they either don’t read your newsletter or they unsubscribe and that will be a big waste of time.
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What makes the Fit Body Boot Camp Franchise Model Unique?
The answer to the million dollar question above are the four S.
These four simple words are the pilars responsible for the rapid growth of the Fit Body Boot Camp fitness franchise locations.
Support, Systems, Sales and Services.
Let's dissect it further...
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Out of all the top numbers you must manage on your Fitness Business retention is by far the one trainers pay least attention.
It is also the easiest to control and master since it takes a great deal of common sense.
Retention starts from any communication you have with a prospect and is an endless quest.
Make sure all communication with your prospects, clients and past clients are done in a professional but relaxed manner. Greet all your clients by first name and make sure to say good bye to each of them at the end of each session.
From the time a prospects walk through your facility’s door they must have an immediate positive impression. A place must at a minimum be 
clean and smell good.
Fitness facilities tend to smell “sweaty” and you don’t smell it if you are the one sweating but for a client walking in, that has not worked out for a while (if ever) it can be very negative.
They say a house buyer decides if the house is a possibility or not within the first fifteen seconds in it. Even though there are no scientific studies like this for fitness I believe it is also true.
Let’s agree that you are all good trainers that can deliver results. So I won’t bother telling you that you actually have to deliver results to your clients as this is a given. How you deliver those results though can be a big differentiator.
You trainer should always be helpful and mindful of all your clients. Giving them attention and recognition goes a long way.
Always being on time is another big one. Nothing will turn a client off more than having to wait for a trainer or even worst, waiting and the trainer not showing up.
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I’ve heard a lot of people say recently that e-mail marketing is dead, and can only come to the conclusion that these people are running campaigns pushing male enhancement products and alike, because personal training e-mail marketing has never been better!
What? No Opt-in Box? You need an Email Marketing Tool!
If you haven’t got an opt-in box to capture e-mail addresses on your website then you must make it a priority. Being able to capture people’s names and addresses with their permission can help you to build relationships with them and a more successful business.
If you’ve already built your website or blog then it’s a simple process to sign up for a monthly autoresponder service. Fit Pro Newsletter make it really easy for fitness professionals to have a personal trainer email marketing service that has every important feature you can think, complies with the Can-Spam rules and, most importantly, is easy to use.
Fit Pro Newsletter will be one of the most effective lead generation tools you will ever have for your business. Don't worry if you’re not sure how to use an autoresponder service to conduct an effective e-mail marketing campaign, Fit Pro has a very responsive support team that will make sure you are making the most of the system. (more…)
Even if you are not in the fitness business, the following four tips will help you decide if you want to start your own business, or possibly help you get your current business back on the right track.
Starting a fitness business is not easy. You have an lots of things to deal with daily that are small alone but combined can mount up.
It’s easy to get overrun, so what I recommend you take a few hours away from everything to analyze your current situation.
One of the biggest fears business owner have is if will happen to them – you can get sick or so buried you give in and lose control. That would be bad.
YOU are the most important part of your business, so always take time out for yourself and your family and enjoy life. But most importantly, make sure that your business does not shut down if you are not around for a few days. A vacation is always necessary! (more…)
If you are a Personal Trainer I’m sure your entrepreneurial side has manifested itself at some point. Maybe you thought about opening up a gym, or your own fitness boot camp or maybe you've thought about investing into a personal training franchise.
You thought how cool it would be to have your own business instead of working for somebody else. Or, maybe, you already opened your own business but have been struggling to “get it right”.
Let me tell you there is no doubt that the best way to succeed is to go the franchise route, however choosing the wrong franchise to partner with can put you in a potentially bad position.
One of the biggest benefits of a personal training franchise business is not having to reinvent the wheel each step of the way, because you can trust on the franchise model. It’s proven!
Having said that, I feel compelled to also point out to you that not all franchises are "proven". Here are a few of the most important things you need to be aware of when looking around for a strong personal training franchise brand.
The Personal Training Franchise Model Explained... (more…)
