Rise From The Ashes

Posted by Steve Hochman on Wed. Jul. 15th, 2009

13 comments

jaiyafool1So this dude named Jaiya Figueras started working at my personal training studio about 5 years ago.  He was struggling pretty bad financially and had some dark personal stuff going on (I let him tell you about it)

Anyways, I didn't do much, just gave him a goal and a game plan then he took it from there.

Since then he consistently began pulling in over 10k per month and helps tons of people improve their lives through fitness.

He's also one of the coolest (and funniest) dudes I've ever met.

In this guest post he shares some pretty personal stuff and speaks from the heart.

Enjoy -

Steve told me when I write up a guest post for him that....
I had to be REAL and hold nothing back (No matter what).

Honestly, I just want to help motivate you if you ever feel like you should give up during any part of the day...

Or, maybe you planted a seed of doubt in your heart before laid your eyes on this post.
I am here to tell you that there is light in the world.

Believe it and look for people who walk in it like my man Steve Hochman.

2426159928_69c3e861c8Four years ago I walked into an independent personal training gym with a spirit that was crushed.  I had split up with my family and was going broke working at a big chain gym.

That wasn't the worst part.

I wasn't allowed to see my son because of a verbal threat I gave my X in response to her telling me she was going to take my son away from me and I would never see him again.

I had a restraining order and I couldn't see my newborn son for almost a year.

Yeah I know this is personal, but screw it at least its not boring.

I missed his first steps, words, and virtually the first year of his life. I was so depressed and exhausted that sometimes I would just go home and sleep and miss making my $18 dollars an hour over at the corporate gym.

I had no where else to go but up and I sat down at a table with a pen and a paper with Steve Hochman. This was the Steve before the blog but with the same fire and drive.
He asked me 2 things:
Read the rest of Rise From The Ashes

Posted in Blog, Lifestyle and Self Improvement by Steve Hochman | 13 Comments

Bedros Keuilian – 09 Fitness Coach of the Year

Posted by Steve Hochman on Thu. Jul. 9th, 2009

35 comments

manofyear


mybfff

if you don't already have it...

I HIGHLY, HIGHLY recommend you getting Fit Pro News Letter. It "automatically builds your list positions YOU as an expert and gets you tons of sign ups.

Read the rest of Bedros Keuilian – 09 Fitness Coach of the Year

Posted in Blog, Closing and Sales Techniques by Steve Hochman | 35 Comments

71 Tips To Massive Success

Posted by Steve Hochman on Wed. Jul. 8th, 2009

46 comments

I'm gonna tell ya one hell-of-a CRAZY storyeeeeee

But first, I'm gonna tell you something kinda embarrassing, but it's the TRUTH.

And to be honest, I don't think I'd be who I am today if I didn't go through it.

You see, up until I was 23, I had the hardest time making friends, had no business or job, low self esteem, homeless... Basically, I was down and out BIG TIME.

But the strange thing was that I had moments of VICTORY... Moments of UNSTOPPABLE SUCCESS.

Like when I set a goal to get an athletic scholarship to the #1 ranked school in the nation... AND I FRIGGIN DID IT - Even though 99% of the people around me told me I was crazy, I was dreaming too big... I DID IT.

eee Or when I set a goal to bench press 475 lbs... I freaking did it.
(I don't do anything even close to that know :-D)

But I also had huge failures, like losing my athletic scholarship... And not being respected by my peers... (I didn't deserve it at the time)

But all that changed when I stumbled upon m first mentor.

He was a 50 year old crazy Vietnam vet turned successful multiple business owner named Travis Mayfield.  This guy is one of the scariest, and most honest and cool dudes you'll ever meet.

His nicknamed is 3-Dog cuz he got 2 of his fingers blown off in a boobie trap... Then after killing up a bunch of VC for some payback, he was evacuated in a chopper... Then the chopper was blown outta the sky by an RPG (rocket propelled grenade).  A bunch of shrapnel got blasted into his eyes and when he finally fought his way back to the base, he was blind for 6 months.

A couple of years ago, he had a heart attack and was back to work the next day!  (who does that?!)

Not only that, for the last 10 years, he calls me at 2:30am EVERY MORNING to leave me a motivational pump up message.

I've even seen him workout with broken ribs. (I told you he's one crazy dude)

Travis is an EXPERT in mental toughness and using your mind, to create your reality.

He has a rule... NEVER say or think the word can't or try.

This dude was my FIRST TRUE MENTOR and he CHANGED MY LIFE.wwe

He got me to read some of the most influential books of my life like, How To Win Friends and Influence People by Dale Carnegie, Think and Grow Rich by Napoleon Hill, Who Moved My Cheese, The Power of Intention by Dr Wayne Dyer, The Greatest Salesman in the World by OG Mandino and The 7 Habits of Highly Effective People by Stephen R. Covey.

And that's when it happened.

That's when I became CONSISTENTLY successful.

So now it's my turn to pass on my knowledge so that YOU can be CONSISTENTLY SUCCESSFUL.

Here are 71 tips to MASSIVE SUCCESS

1. Change the way you look at things and the things you look at will change.

2. Write down your goals.

3. Don't talk about the problem, talk about the solution.

4. Be a YOU person, not a ME person.

5. Give to get

6. Be genuinely interested in people

7. It's better to make 1000 mistakes than do zero things perfect.
Read the rest of 71 Tips To Massive Success

Posted in Blog, Closing and Sales Techniques by Steve Hochman | 46 Comments

Become An Expert Sales Copy Writer… Overnight

Posted by Steve Hochman on Wed. Jul. 1st, 2009

15 comments

photo-136I flew my little "Evil" genius brother David in from Atlanta to hang with me and my family in Cali for the week.

This dude is witting KILLER cash-pulling websites and craigs list ads for clients all over the country.

Being able to write great sales copy is like being able to write your own checks... It's literally like printing money.

The problem is that it's either a mystery or intimidating to 99% of the population.

(But check this out :-D)

Me and my bro just did a SICK towel workout in my living room - 4 sets of Preacher curls over my couch, 3 sets of skull crushers and then 100 slow push ups (All with a towel and manual resistance)

Well right after the workout, my bro wanted to do a quick video showing how ANYONE can EASILY be a badass sales copy writer practically overnight.

It's so simple that it's pure genius... Check it out.

momo

My little bother David helps fitness professionals with their personal trainer and boot camp marketing websites and INSANE craigslist ads.

He is quickly on his way to being a HIGHLY SOUGHT AFTER  sales copy writer... In other words, grab him now while he's still WAY under priced.

To learn more about how David can help you with your personal trainer and boot camp marketing contact him here - And be sure to check out The Five Step Method To Creating Killer Craigslist Ads That Will Instantly Boot Your Sales

Be sure to let David know what you think about the tips in his video 🙂

Posted in Blog, Closing and Sales Techniques by Steve Hochman | 15 Comments

Are You Dreaming Big Enough?

Posted by Steve Hochman on Sun. Jun. 28th, 2009

11 comments

Heeeeey - Steve Hochman here, and I am SO GREATFUL that a dude like me (who was in special ed, funny looking, no college degree and severe A.D.D) can have a life where my wife will NEVER have to work and my kids will NEVER have to see the inside of a daycare center.

On that note, after spending the weekend with Leanne Ellington at Bedros's AWESOME 7 figure mastermind, she send me this guest post that really resonated with me.

Part of what makes her posts badassoliscious, is her "feel the fear" but do it anyways attitude - I've personally seen her do this.

Enjoy -

lambo1
It's crazy how POWERFUL negative thoughts can be.

They can single-handedly make or break you-- whether it be in business, in your personal life, in your health and fitness goals - you name it. If you doubt yourself or act as your own personal naysayer, you better believe the outcome will also become a negative one.

This past weekend, I had the privilege of attending Bedros' 7-Figure Mastermind with some heavy-hitters (including the great Steven Hochmanbergstein himself).

You wouldn't know it, but just like everybody else in the world- business owners and non-business owners alike- we were a group of people with the same fears, frustrations, and insecurities as everyone else.

Read the rest of Are You Dreaming Big Enough?

Posted in Blog, Lifestyle and Self Improvement by Steve Hochman | 11 Comments

How To Get A Free 60-Minute Coaching Call With Me

Posted by Steve Hochman on Mon. Jun. 22nd, 2009

44 comments

p43-1I'm gonna tell you about how to get a free 60 minute coaching call with me in just a minute.

(My coaching clients usually make $6,279 within 1 week after the first call from one secret that I give them)

But first I want you to know how FRIGGIN COOL it was at FBS09 to meet so many peeps that made boat loads of cash-o-la form my blog.

One girl made 24k in two weeks with one of my tips... That was AWESOME 😀

Seriously, my #1 passion in life, besides being a daddy and husband, is helping fitness professionals make TONS of MULLA.

It's like an addiction... I literally get a high from it.

(Is that weird? Cuz I was on a lot of ADD meds as a kid and I think it messed with my brain a little)

So here's how to get a free 60 Minute
coaching call with me...

p43-2Leave a comment with exactly how my blog has helped you to over come an obstacle and make more money.

Be very specific...
What were you struggling with?

What was the tip, tactic or strategy that you applied?

Exactly how much money did you make?
How long did it take?

The blog is great, but there's nothing like one-on-one live mentoring.

After you leave your detailed comment, my assistant Ariel will contact you and set up your coaching call.

I can't wait to read your success story!

Talk to ya soon

p43-3

Posted in Blog, Boot Camp Marketing, Boot Camp Strategies, Closing and Sales Techniques, Fitness Marketing, Internet Marketing by Steve Hochman | 44 Comments

Vaporizing Fear And Doubt

Posted by Steve Hochman on Wed. Jun. 17th, 2009

20 comments

p42-2

p42-1I had to cut that video a little short cuz I heard my 2 year old crying upstairs.

But this is WAY important for NEVER having to put up with FEAR and DOUBT again... Ever.

Ok, so have you ever REALLY wanted to achieve something but were overcome with fear and all the reasons why it WOULD'NT work...

Well, the good news is, I'm gonna to show you exactly how to EASILY make those feelings PISS OFF.

Here's how it works...

There's a part of your brain called the cyber cybernetic mechanism (I know, big word for a guy who was in special ed)

Every time this part of your brain senses "change" it sends powerful hormones to make you feel fear and doubt.

p42-3And because your sub-conscious mind cannot tell the difference between a thought and reality... If you even think about success, it sends those crappy hormones.

Well, that was cool when we were cavemen, but now it just sucks.

But the GOOD NEWS is you can totally "shut it off"

You see, since your mind can't tell the different between your thoughts and reality, you can totally trick your brain by visualizing.

In other words... When you visualize yourself achieving your goals... And do it with GREAT EMOTION (very important) your brain thinks it's your reality.

So when you actually start taking steps towards achieving it... Your mind can't tell that your environment's changing...

Read the rest of Vaporizing Fear And Doubt

Posted in Blog, Closing and Sales Techniques, Lifestyle and Self Improvement by Steve Hochman | 20 Comments

The 2 Biggest Solutions to the 1,000 Biggest Mistakes People Make in Copywriting

Posted by Steve Hochman on Fri. Jun. 12th, 2009

11 comments

Guest post by David Tendrich (My little bro)

But before you read this AMAZING post and instantly become a better "cash pulling" sales copy writer...Check out this footage of what happened when the Hochman's and the Keuilian's went to San Diego

p41-2

Now read this...

p41-1Nope, no typo in the title....

These truly are 2 solutions to 1, 000 mistakes. Actually, it's probably way more mistakes than that, because people make these mistakes so many times throughout one individual website that when you add'em all up, it's probably closer to like . . . 1, 005.

And it's these 2 solutions that determine if all of the copy you're writing from the first word you put down is going to be on the right track, or on, well, the only other option, the wrong track?

p41-31. The most important thing in copywriting...

Here are the most important things you need in copywriting:

  • A brain. Preferably a human brain.
  • I'm not really sure where I'm going with this. I don't really have a list of 3 things
  • I might be out of my mind

I'm almost certain that the most important thing in copywriting is being able to "Connect to whoever is reading what you wrote". And what's the best way to do that?

p41-4I find it's to talk to your audience....

This sounds simple, but it's so powerful. The key word there is "talk." Pretend you're actually talking to your audience!

If you were in a face-to-face conversation, what would you say to sell your business?

Here's a simple exercise...
Read the rest of The 2 Biggest Solutions to the 1,000 Biggest Mistakes People Make in Copywriting

Posted in Blog, Closing and Sales Techniques, Fitness Marketing, High Conversion Copywriting by Steve Hochman | 11 Comments

31 Boot Camp Marketing Tips

Posted by Steve Hochman on Wed. Jun. 10th, 2009

67 comments


Hey, before you enjoy your 31 Boot Camp Marketing Tips, Be sure to get the most INSANE and KILLER free boot camp marketing bonus gifts I've ever given - EVER!

Just enter your name and email in the box to the right where it says FREE BUSINESS TOOLS

picture-5picture-10

1.   It's Show Time

Treat your fitness boot camp like a show!  You're not teaching a boot camp, you're giving a friggin performance...  Act like the MAIN EVENT

2.  Bring the ENERGY!

It's the difference between a good boot camp and a great boot camp. It's the difference between your boot camp and the one down the street.  Anyone can stand there and count reps.

Pretend you're on a TV show in front of the nation... And friggin BRING IT!

3.  Stay Vertical

Demonstrate exercises without getting on the ground... Not everyone can hear or see you and it takes to long...  Plus it sucks when people are standing around so
STAY VERTICAL.

p40-24.  Go A.P.E.

Appreciation
Passion
Enthusiasm

Give each and every client MASSIVE appreciation every workout,

Stay passionate by constantly learning new kick butt workouts.

And bring the enthusiasm by linking your boot camp to achieving your life dream.

5.  Be the Alpha Male Of The Group (AMOG)

And that means FEMALE instructors too... Yep that's right...

You're clients, especially the female ones, naturally follow the AMOG's.  So be the AUTHORITY.

(Tip) Make needless corrections... like telling your clients to move their feet in ½ an inch...  Clients will work harder... and get better results... If they're CONVINCED you're the AMOG authority!
Read the rest of 31 Boot Camp Marketing Tips

Posted in Blog, Boot Camp Marketing, Fitness Marketing by Steve Hochman | 67 Comments