Evil Fitness And Boot Camp Marketing

Posted by Steve Hochman on Sat. Jun. 6th, 2009

10 comments

Guest post by Leanne Ellington

p39-1Dude my girl Leanne Ellington is on a friggin ROLL so I just had to share this "Hitting the nail on the head" guest post with you... (I know she just did a guest post a week ago, but this is the SHIZNIT)

Enjoy -

One of the most powerful teaching modes out there is to simply learn from other people's experiences-whether good or bad. You can learn a lot by watching how others execute tasks, mingle with their inner-circle, and manage, micromanage, or even dictate.

After watching one of my most favorite villains time and time again kick-ass, take names, intimidate the crap out of people, and then still inevitably fail, I think we can take away a lot from... Dr. Evil!

Let's take a look at his most memorable action steps...

Gather the World's Most Deadliest Assassins...

p39-2Dr. Evil formed his crew by getting together a group of the finest, most inherently evil, most cunning and ruthless individuals on the planet, and they would take care of his dirty work for him.

He chose these people particularly because he knew that no one else would get the job done properly, efficiently, and according to his precise instructions.

He didn't waste his time or try to save nickels and dimes by getting people half as good. He knew what he wanted, and he went out there and got the best.

Are you messing around with... bonehead staff, subpar employees, negative and pessimistic colleagues and friends, or human billboards that aren't pulling their weight? Do you arm yourself with the best people that are capable of doing thingsp39-3 the way you want them to be done?

Are you involved in masterminds, fitness and boot camp marketing conferences and events, and hanging around people that possess the qualities that you also find important and wish to possess yourself?

If you couldn't answer, "YES" to all these questions, you need to gather your group of "deadly assassins" that can help you get wherever it is you are going after.

You have the choice to hang out with the crème de la crème, the best of the best-that goes for people working for you or with you. Haters, crabs, and life-suckers will only move you backwards. It's as simple as that.

Read the rest of Evil Fitness And Boot Camp Marketing

Posted in Blog, Boot Camp Marketing, Boot Camp Strategies, Closing and Sales Techniques, Fitness Marketing by Steve Hochman | 10 Comments

How To Close 9 Out Of 10 Clients

Posted by Steve Hochman on Wed. Jun. 3rd, 2009

20 comments

I was GRILLING my best bud, the undisputed KING of fitness marketing Bedros Keuilian on his legendary CLOSING and SALES Tactics when that Leonard Wakerski guy did something so UNETHICAL, that you wont even believe it!

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So the way I see it, you have TWO options...

Option #1

Order Leonard Wankerski's
"How To Trick Clients
Into Hiring You"
for $4997.00

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Option #2

Order Bedros Keuilian's,
"How to Close
9 out of 10 Clients
on Big Ticket Packages" DVD
for $57 bucks

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Can you believe that Leonard Wankerski guy?

How can he possible come out with a better product than my man Bedros who makes MILLIONS of DOLLARS a year with the very same sales strategies that he put on his close clients DVD for just $57 bucks

Grab your copy here (before there all gone)

And be sure to leave a comment if you have any Leonard Wankerski's in YOUR life... You know, those people that tell you:

-You can't

- you're not smart enough

- you're not good enough

- It won't work

Cuz those dudes need to be KICKED TO THE CURB immediately! (Like yesterday)

Posted in Blog, Closing and Sales Techniques, Fitness Marketing, Internet Marketing by Steve Hochman | 20 Comments

Keepin’ It Real!

Posted by Steve Hochman on Tue. Jun. 2nd, 2009

16 comments

Guest post by Leanne Ellington

p37-1Question... What's worse than a sleazy car salesman trying to sell you that broken-down Chevy with the dingy air-conditioner, lifeless tires, and the "Gettin' Lucky in Kentucky!" bumper sticker?

Answer... A sleazy trainer without the knowledge, experience, and know-how to get people measurable results and is more focused on showing you which way the gun show is or simply bullying you into forking over your credit card.

p37-2The great thing about being a part of that miniscule percentage of fitness professionals that actually give a damn about becoming great marketers and great business owners is that it is so friggen' easy to set yourself apart from all the other sleeze bags out there.

Now let's not get carried away into thinking that this takes some magic potion, secret formula, or ground-breaking revelation to figure out exactly how to do that. It's actually really quite simple.

Your one duty-your one chore-your one must-do item on the to-do-list for being a kick-ass boot camp marketer and business owner is....

YOU GOTTA KEEP IT REAL!

Now, I know that seems like common sense to most people, but don't fool yourself into thinking that simply honoring your 30-day refund policy or giving someone an extra 15-minutes question answering session is what I am eluding to.  In fact, these things don't even begin to scratch the surface.

There are several crucial components that go into keeping it real...

p37-3** You see, no one wants to be around someone  they think is fake, tells them what they want to hear, or simply appeases them.

**No one wants to be around an exact carbon copy of someone they once encountered.

**No one wants to be screwed, stabbed in the back, or deceived.

**And most importantly, no one wants to put up with incompetence.

Read the rest of Keepin’ It Real!

Posted in Blog by Steve Hochman | 16 Comments

1 Thing That Will Help You Get MASSIVE Success

Posted by Steve Hochman on Sat. May. 30th, 2009

17 comments

Guest post by
Adam "The Great Knackers" Toohey

p36-1Heeeeey everyone, Steve here with another amazing guest post from my good friend Adam Toohey.  Adam is a MASSIVE ACTION taker and is a charter member of Fit Body Boot Camp... AKA project X.

Enjoy!

There comes a time in all of our lives that we realize there is much more to life than just ourselves. For some it comes at a very young age, for others it sinks in at a much later date.

There are then those who seemingly never wake up to the reality of growth and contribution.

Whether you are a Personal Trainer, Bootcamp Instructor, Fitness Entrepreneur or Lazy Bum on Welfare there is one thing that will set you apart from everyone else and that is simply this..."Your willingness to give unconditionally"

Twelve months ago I came to Toronto with my clothes, some books and a few bucks. Now coming from Australia is a bloody long way as you can imagine and it would take a gorgeous Canadian Girl to do that. Effectively I packed up my things, left all my friends and family whom I am very close to and set on a path that would ultimately change my life.

p36-2A total world of uncertainty lay before me and I'd be lying if I told you I wasn't somewhat scared. I needed some stability and was fortunate enough to get straight into the Fitness Industry albeit at "One of those Gyms" and by that I mean Big Gym Chain Gyms.

I didn't have a website, a blog, hell I didn't even have a URL and yet here I am presenting a guest post for "THE GREAT"... Steve "Knackers" Hochman.

Currently I have a couple of websites that are getting great traffic and I have my hands on a tremendous business opportunity in Fit Body Boot Camp (aka  PROJECT X). Oh I also quit my J.O.B. last week at "The Gym" and as of next Tuesday I will be a FREE MAN.

Right now I will flat out tell you that I am not making six figures. (This will be changing very soon) I will also tell you that it has not been my focus and whenever I have focused on "The Money" it has seemingly gotten further and further away.

Don't get me wrong... I LOVE MONEY... especially the Benjamin's... Lots of them... But the truth is that money is just by product of how much you are willing to give.

We have heard this before and it will forever ring true... "If you help people get what they want, you in turn will get what you want"

If you have been following Steve, Chris and Bedros for a while then you will have heard them talk of the "Law of Reciprocity". The law states that if you give without condition to a friend, colleague, peer or otherwise then in time you will be repaid. In some way, shape or form your unconditional contribution will be returned to you by those very same people you gave to. Read the rest of 1 Thing That Will Help You Get MASSIVE Success

Posted in Blog, Lifestyle and Self Improvement by Steve Hochman | 17 Comments

5 Killer Success Principles

Posted by Steve Hochman on Mon. May. 25th, 2009

12 comments

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I just interviewed THE GREAT Jaya Figueras on his five steps to becoming a badass boot camp instructor.

It was more like his five steps to becoming a BADASS HUMAN... Period.

...And as usual, he over delivered like a mofo!

Jaiya even gives 1 tip that will instantly separate you from 99.9 percent of other boot camp instructors and personal trainers.

One of the coolest things about this interview is that Jaiya explains his 5 principles of success in such a simple way... ANYONE can do it.

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But I've gotta WARN YOU!

p35-3The first 11 minutes and 39 seconds of this interview are NOT for t he easily offended or easily grossed out!

However, if you're like me, you'll laugh your ass off because it has to do with two VERY EMBARRASSING things that happened to Jaiya LOL

So it's your choice...

Skip the hilarious but gross stories and start the audio at 11 minutes and 30, or, BRACE YOURSELF and listen to the whole enchilada!

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arrow

[media: http://fitnessfranchiseblog.com/audio/jaiya.mp3]

Or you can download it below by right clicking and "save target as" or "save link as"
Interview with Jaiya

To learn more abut Jaiya Figueras and his 5 success principals go to  http://ynvworkouts.com

Be sure to leave a comment with your BIGGEST TAKE-AWAYS from this interview... And also leave some of your own success tips.

Posted in Blog, Boot Camp Marketing, Boot Camp Strategies, Fitness Marketing by Steve Hochman | 12 Comments

How To Rock Your Fitness Boot Camp Profits By Adding Boxing Workouts

Posted by Steve Hochman on Sat. May. 23rd, 2009

10 comments

p34-11I interviewed this MANIAC from Brooklyn New York named Bryan Ortiz AKA "The Fitness Demon"

He's been KILL'N it with his boot camps in Brooklyn and making them stand out from his competition by adding boxing to his workouts.

This has had two HUGE impacts on his boot camp profits because...

  1. He is getting more clients with his boot camp marketing because it's different then his competition (He has TONS of competition in NYC)
  2. p34-2aBecause there are so many variations of boxing workouts, his boot camp workouts stay FRESH and NEW which ads HEAPS of VALUE and longer CLIENT RETENTION.

I know that to stay PASSIONATE you have to constantly learn new ways to KICK your client's butts...

You know how when you learn a cool new routine your like, "Oh, your gonna get it today... I got a new workout that's gonna kick your butt!"

You get excited and your boot campers get excited!

Remember my A.P.E principals

p34-3aAppreciation -
ALWAYS profusely THANK your clients when they come in... And thank them for a great workout when they leave!

Passion -
Stay passionate by constantly learning new stuff, and kicking your client's butts with it... It ads TONS of VALUE and they'll love ya for it.

Enthusiasm -
Know what your life's DREAM is... And when you get up in the morning and go to your boot camp... Don't do it for ypur clients... Do it because it's the next logical step to achieving your LIFE'S DREAM.

You'll End up delivering WAY more ENERGY then your clients expect... And it will be a HUGE WIN-WIN for both of you!

Read the rest of How To Rock Your Fitness Boot Camp Profits By Adding Boxing Workouts

Posted in Blog, Boot Camp Marketing, Boot Camp Strategies, Fitness Marketing by Steve Hochman | 10 Comments

Decide To Become A Legend

Posted by Steve Hochman on Wed. May. 20th, 2009

23 comments

legend

runningTake it from a guy who used to be dirt broke and homeless but is now enjoying an incredible lifestyle…

Success isn’t just about having a good attitude, it’s a DECISION. You have to just DECIDE what you are going to become.

Not what you WANT to become… But what you WILL become.

It’s that simple.

Period.

I came across this video where Will Smith breaks it down like a MOFO!

Read the rest of Decide To Become A Legend

Posted in Lifestyle and Self Improvement by Steve Hochman | 23 Comments

How to Harness Unstoppable Motivation For Your Fitness Business

Posted by Steve Hochman on Sat. May. 16th, 2009

17 comments

Guest post by Zach Hunt

p33-1I was always a little unusual as a kid, besides the fact that I never really talked to anyone in School (besides the teacher) I would usually read 1-2 books a week (while in class). Then go home, study computer programming books and work on that until like 2AM.

One thing I did have right was "I always stayed motivated to do my best at whatever my desire in life was".

Back then it was to learn as much as I could about programming languages (C++, Visual Basic, Delphi, whatever else). While programming has certainly come in handing creating my own website, my main motivation in life now is just massively crushing the competition in my fitness business here locally. That just brings a smile to my face just thinking about it.

p33-3Some of my favorite books on the topic of motivation, mindset and success are...

- "Psycho-Cybernetics", by Dan Kennedy.

If you haven't read this one yet, definitely check it out immediately.

- Goes right with "How To Win Friends And Influence People", for me, that one being about how to interact with others, this one how to interact with yourself (sorta).

It goes like this, "The essence of Psycho-Cybernetics is the accurate, calm, and ultimately automatic separation of fact from fiction, fact from opinion, actual circumstance from magnified obstacle, so that our actions and reactions are solidly based on truth, not our own or others' opinions."

  • Basically not limiting yourself based on your perceived limits or perceived limitations from others,
  • Letting yourself out of the box to just be bold, aggressive and fearless in your life.
  • There are so many great nuggets of truth in this book,

whenever I read this book I felt like jumping out and doing something bold and fearless. Read the rest of How to Harness Unstoppable Motivation For Your Fitness Business

Posted in Blog, Fitness Marketing, Internet Marketing, Lifestyle and Self Improvement by Steve Hochman | 17 Comments

The 5-Step Method to Creating KILLER Craigslist Ads that will INSTANTLY Boost your Fitness Business

Posted by Steve Hochman on Mon. May. 11th, 2009

16 comments

By David Tendrich (Steve Hochman's little bro)

p32-1My little bro is making piles of extra cash-o-la in his spare time from his guitar lessons biz while he's going to college. To be honest, when I was his age I was throwing water balloons at dudes from the 7th floor of the dorms.  Damn I miss that... Good times.

But what's really cool is that he gets 100% of his clients by marketing on craigslist all for FREE!
(I guess this business stuff runs in the family or something cuz he's KILLING IT)

So my little bro wrote this 5 five step fitness marketing system that will have you dominating Craigslist too. (He really went ALL OUT SO BE SURE TO LEAVE A COMMENT J)

Step 0: What you MUST do before you write an ad!

In order to effectively tell people why your service is so great, you have to know for yourself. I'm sure you know why you're the best out there, but maybe you've never put it into words.

Create two lists:

  • List 1 is an in-depth list of every service you offer
  • List 2 is a list of all the benefits someone would receive from hiring you.

Go into as much detail as possible. You will draw from these lists to write your whole ad.

Now onto the actual ad . . .
Read the rest of The 5-Step Method to Creating KILLER Craigslist Ads that will INSTANTLY Boost your Fitness Business

Posted in Blog, Boot Camp Marketing, Fitness Marketing, Internet Marketing by Steve Hochman | 16 Comments