Boot Camp Marketing – Personal Trainer And Fitness Marketing
Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs

Trends in the Fitness Industry and Why They are Important to Your Fitness Business

This is a guest post by Fit Body Boot Camp co-founder Bedros Keuilian.

Enter Bedros...

I’ve been coaching and offering consultation to fitness professionals for well over a decade and I wanted to share an abbreviated version of an email I recently sent out to my subscribers titled the Official Annual State of the Industry Report which could also be called a Fit Body Boot Camp Franchise Review.

I didn’t expect the enormous response I got but it was good to know so many people in this industry are eager to understand which way the business is headed. My Report is all based on careful research and facts, and anybody who knows me personally will tell you I put my best efforts into everything I do.

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3 Best Lead Generation Practices For The Fitness Industry – How To Market A Fitness Boot Camp

Okay you’re fitness PRO, not some marketing whizz.  The truth is that most fitness professionals have little or no clue about how to go about how to market a fitness business.  They think that having their credentials on the wall with a photo of them doing a smiling oily pose is going to entice everyone to sign up with them. Wrong. You have to get prospects in the door first, and secondly they don’t care too much about what you look like, it’s what they hope to look like after they’ve used your services!

It’s all about the prospect.

As everyone in this industry knows, the best (and cheapest) leads are referrals, those prospects who lift the phone because their friend, co-worker, colleague – whatever - has gone from being a blob to a babe.  See where we’re going here? People want proof.

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How To Sell Fitness – A Fitness Sales Strategy Guide

Closing is not about YOU

If there’s a sudden look of dread on your face, I guarantee that word “close” was the cause.  You’re in this business to make money, and if you’re lucky enough to have a good supply of leads you must concentrate on perfecting and mastering the art of closing and converting more leads into sales. It must be part of your fitness sales strategies.

Hopefully you’ve already started your own Fitness Bootcamp – and if not, why not?  Bootcamps are without a doubt one of the best ways to promote your one-on-one fitness training sessions.

People are already familiar with you and your methods, they like and trust you and they’re probably seeing results, so why not help them go one step further?  Not everyone will want one-on-one sessions. Many people feel more comfortable being part of a group, but some will, so be sure to stress the benefits and the value of personalized training to everyone.

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How to retain your personal training clients longer

Continuing on my previous post, I decided to give a more in depth analysis on how to actually accomplish what I suggested previously on each topic starting with Fitness Business Retention.

One of the most time-consuming and expensive aspects of running any kind of business is finding new leads. Indeed many owners of fitness training facilities concentrate most of their efforts on finding new clients instead of retaining the ones they already have!

So how do you do that?

How are your Customer Service Skills?

Why are people leaving? In order to find out why the majority of your clients are not renewing the most efficient way is to send them an e-mail containing a questionnaire, with plenty of room to add their own comments. Calling them is not so effective because many people will tell you what they think you want to hear and they won’t be quite so honest!

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How to Make 10% More on your Fitness Business

You’re working hard – really hard at your fitness training business but you’re still not quite there when it comes to how much you’re earning. You’ve cut a few costs here and there, but the fitness business strategies you are using are no showing much of an improvement.  You can’t work any more hours than you do, your marketing budget is lean and effective (is it?) and you certainly don’t want to cut down the hours that other staff members work. All that means is more work for you.

So what’s the solution?

There are 4 things you can do to get above that earnings ceiling that are simple to implement and which won’t cost you a lot of additional work.

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Five Big Mistakes to Avoid when Starting a Personal Training Business

1. Not Finding your Niche

If you look at the number of potential clients that live within your area, you may be overwhelmed. You might be asking - How do I market to everyone? How can I appeal to the overweight teenager, the mom that’s just had a kid, seniors that need very specialized help and athletes that need intensive sport-specific fitness training?

The answer is that as a fitness trainer you can’t be all things to all people.  You should specialize in and concentrate on developing a fitness business doing what you love doing.  If you hate noisy, overweight, soda-guzzling, fast-food eating teenagers, let someone else deal with them.

Conduct extensive market research before you decide on your niche.  Look at local demographics, and then see how many other local fitness trainers are offering the same services as you’re hoping to offer. Can you offer a superior service or fill a niche that has yet to be exploited?

Find out what extra certification you might need, sign up for the classes and focus.

Marketing will also be considerably easier if you choose a specific niche. Then you can concentrate all your efforts on becoming the go-to person in your particular field.

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Should you consider starting a Fitness Boot Camp Business?

You’re good at what you do, let’s face it. You know a lot about the Fitness Business.

You regularly, if not daily, put in hours of extra work that adds to your own knowledge about nutrition for example, and you investigate the latest techniques for helping your clients achieve their own personal fitness or weight loss goals.

Not to mention maintaining your blog or website and dealing with offline and online marketing to boost your client base.  You don’t have a minute to spare.

In order to walk the walk, you also spend hours trying to stick to your own fitness goals. You’re a human billboard for what you do after all, and it’s vitally important to maintain that image.

Are you running your business, or is your PT business running you?

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Fit Body Boot Camp Franchise Review

An in depth review of the fastest growing Fitness Boot Camp Franchise in the world.

If starting a fitness business, namely a BOOT CAMP, is an idea that has been swimming around in your head for some time, chances are you have done at least a little research on the subject. If you have then surely one of the things that got you excited was the amount of money one can make in this industry. It is very doable to create a boot camp business that grosses multi 6 figures and not unheard of to break the 7 figure barrier, all while working MUCH less than 40 hours per week and often with very little overhead.

Check out Fit Body Boot Camp Reviews from FBBC Owners

But…doing it alone can be risky and costly. Many fitness entrepreneurs find out a little too late that their research simply wasn’t complete and the roadblocks they ran into coupled with expenses they never prepared for often find them shutting their doors before their business even begins to turn a profit. This is where partnering with a fitness boot camp franchise can help make all the difference in the world.

A franchise is like buying a business in a box. You are purchasing a proven, profitable business model that will GREATLY enhance your chances for success. Follow the plan that is laid out and it is likely that you will succeed. Fit Body Boot Camp offers entrepreneurs like yourself just such an opportunity. Let’s take an in depth look into just what the FBBC franchise opportunity includes and try to answer any questions you may have.

What’s In a Name?

Ok, so maybe JOE’S BOOTCAMP isn’t such a bad name (especially if you’re Joe) or maybe even something like FAT KILLER BOOT CAMP if you want to go with something in your face…many would argue that the name of your business isn’t even all that important…EXCEPT that is if you start out of the gate with a name that already has some clout.

Fit Body Boot Camp franchise is a proven model and the name is respect all over the WORLD. It has become synonymous with a boot camp model that GETS RESULTS and is run as an incredibly top notch program. Currently, there are hundreds FBBC franchises in existence and it is this market presence that gives you a TREMENDOUS EDGE when starting your business. It is likely that potential clients in your area have either heard of it or if they do a little GOOGLING, they will see that FBBC has been around and is THE premiere name in Boot Camps, bar none.

We Pretty Much Provide ALL of it FOR YOU…

When we say ALL OF IT, we mean it. From where to find and secure a location, to grabbing your first few clients, to locking in monthly members, developing fitness programs and so much more, here’s just a short list of the information and systems we make available to you as a FBBC Franchise Owner:

• Exactly how to secure your first location, lock in a deal, and get ready for your first clients
• Exactly what to charge your members and how to lock them in to paying, long term memberships
• Exactly what types of fitness programs to offer your clients to ensure maximum results (which will lead to their staying with you and referring their friends and family!)
• Exactly how to run fitness promotions and contests your members will LOVE and that will garner local press and promotion
• Exactly how to hire the RIGHT trainers so that your boot camp members remain happy and you gain precious leveraged time
• Exactly what kind of insurance you will need, where to get it, and how much you should pay
• And pretty much everything else in between

And while much of the FBBC system is a “blueprint” for success, there’s a whole other level of services we provide that are DONE FOR YOU. Forget trial and error, we have turn-key marketing in place that will drive clients directly to your boot camp location…

• WE provide a highly converting website-a website is worthless if it doesn’t ensure that visitors that see it eventually become paying members. The site we provide you will take care of that for you.
• WE make sure your site gets traffic with a comprehensive and proven SEO campaign-It also goes to reason that a website that doesn’t get any visitors is worthless no matter how converting it is if no one sees it. Our SEO program will optimize your site for up to 20 highly searched keywords and keyword phrases. Put simply, your local prospects WILL find you online.
• WE provide a multitude of DONE FOR YOU marketing-postcards, letters, newspapers ads, all designed and done for you, just waiting for your address to be added. These pieces have all been proven to deliver results and they are your for use as an FBBC Franchisee.
• WE get on the phone with you personally to answer all of your questions…whenever you have them-Sometimes, it’s just good to be able to talk to someone who has all the answers…to quell you fears, to talk you through each step of your business to ensure your success. Our team will do just that. This is YOUR business, but WE consider ourselves a part of the team and we will do everything in our power to help make sure you reach the levels of success you have always dreamed of.

Sounds Great, but How Much?

The next obvious question is, how much is a FBBC franchise?

$9997 upfront, and $497/month (and oftentimes the upfront payment can be split at now extra cost)

One thing we have done that sets us apart from the industry, and most franchises in general, is to create a pricing structure that is more than affordable for anyone wishing to go into business for themselves and get rid of % fees that can be HUGE.

Most franchises charge you a percentage of your gross income, we do not. For instance, if your business were to gross $20,000/month (VERY doable!) then a common franchise fee of 6% would mean you would be cutting a check for $1200. As you become more successful, your franchise fee continues to climb…but not with us. $497 per month is it.

No hidden fees, your payment will be the same each and every month while we continue to provide you with the same proven systems and support that will help your income grow and grow and grow!

To put this into perspective…the SEO services we provide just to get your site tons of traffic ALONE is worth more than $497 per month, and if you go it alone, you will quickly find that one out for yourself. Factor in everything else we provide and you will see that you will save THOUSANDS of dollars per month by going with an FBBC franchise vs. going it alone.

You may have heard this before, but the actual cost of DOING something (if it is quality and worthwhile) is oftentimes less than the cost of NOT doing it. How much will you spend if you try to handle your fitness boot camp alone?

How much TIME will you spend? How about how many MISTAKES will you make along the way? The final question to answer for yourself is…how much money will you make if you do everything yourself?

Well, we can certainly tell you how much our franchisees make (and yes, they will be the ones to tell you themselves!) The choice is yours, but if you are serious about securing your future with a fantastically profitable fitness boot camp, FBBC is here to tell you we will help you through each and every step of the process

Go ahead and fill out an inquiry form today. No spot is guaranteed and you will have to qualify, but if you do, and you are ready to make serious money and have serious fun while owning your own Fit Body Boot Camp, this may be the best decision you ever made in your life!

Why To Start Your Own Fitness Business

There are only two legitimate reasons why a personal trainer would work for someone else instead of starting a fitness business of their own: to learn the ropes, or because he’s affraid of the responsibility and commitment required to start his own business. I know it’s not because he’s lazy!

However much you like the person you work for, he’s making money from the sweat of your brow.  Chances are you’re not too happy with what you earn, but hey, he has all the headaches of paying bills, rent, salaries and advertising expenses and going through the process of attracting and retaining clients.

But some of the clients only see you. They ask for your services personally. They’ve hardly ever seen your boss. He spends a lot of time developing other business ideas or playing golf, and he’s often away with his family taking trips to places you can only dream of visiting.

You run two of his weekly Boot Camps. A total of 75 people paying how much each? And you get paid what for doing that? Now that simple calculation has quite possibly stimulated some of your entrepreneurial spirit. (more…)