It’s interesting to see how some Fitness Boot Camp have an amazing track record of getting referrals, but others, don’t.
This is usually a black and white situation. These businesses either get or they don’t.
This factor doesn’t necessarily have a direct correlation on either the business is a success or a failure but, being good getting referrals sure make it a whole lot easier to run your fitness boot camp business successfully.
On top of knowing how to market a fitness boot camp, you must understand that your prospects and clients are looking for results at first and you must be able to deliver it in order to survive in this business.
But, what now? You are delivering results but there are probably dozens of other personal trainers and boot camps in your area that are also doing so.
So? How do you stand out from this “fitness crowd?” How do you not only keep the clients but also have them refer their friends, families and co-workers to you?
The word that best encapsulates what you need to focus on is EXPERIENCE!
Aside from awesome results you must deliver an awesome experience, an experience that your prospects and clients are not able to find anywhere else.
By now you are probably asking yourself, but HOW? I share a few of the tools we use at Fit Body Boot Camp below.
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Having a solid online presence for your Fitness Boot Camp Business is very important.
Below, I list the seven strategies that you must apply in order to dominate your local community online.
You might glance over and think that you have these taken care of but read through as you will find that the rabbit whole goes a little deeper to properly implement them.
1 – Google Places
Having a well setup Google Places account is a critical part for your fitness marketing strategy in this day and age. It’s the yellow pages equivalent of 10 years ago.
Google Places is so critical that I recommend that you hire a specialized company to set it up professionally for you.
Unless you are an Fit Body Boot Camp owner, in which case FBBC sets it up for you with always taking into consideration the latest tweaks implemented by Google. (more…)
One of the most asked questions by trainers that are considering starting a fitness boot camp business is "What do I do about marketing?", or a variation of this question. Marketing is a beast of it's own and can make or break your business. The great news is that when you join Fit Body Boot Camp your Marketing campaigns are "done-for-you" so you don't have to spend your time and dollars with trial and error. FBBC not only points you in the right direction but it also leads you there.
Here are Fit Body Boot Camp's 10 core Marketing strategies that are used. The best approach to use these systems is to have a yearly schedule where you have on or two of these campaigns going at any given time.
It’s also important to point out that you should never “give up” on any campaign after one try, if you use it and the results are less than expected, it’s a great exercise to revisit it at some point and make the necessary adjustments to make it better.
You never know when a certain campaign will work at it’s best because there are so many variables that can influence the outcome, some known and some unknown. So, read on and find out how to market a fitness boot camp. (more…)
If you're considering opening your own fitness business to make more money, have a better lifestyle, and to reach more clients then odds are you're an entrepreneur at heart. The idea of starting your own business is very scary because you have so many things to consider, like coming up with a business idea, finding a location, hiring staff, create systems, dialing in your fitness marketing strategies, etc...
I just finished reading (listening actually) for the 2nd time the book "The E-Myth Revisited" by Michael Gerber and decide to write a post about the power of the franchise model, especially if you are first time entrepreneur. The book pretty much shatters the idea of starting your business on your own with some pretty scary facts. Gerber mentions the failure-rate statistics for small business: 40% fail in 1 year. Of those who survive the 1st year, 80% fail in 5 years, and of those who survive the 1st 5 years, another 80% fail. In turn, in the franchise model 75% succeed the 1st 5 years. These facts give you a pretty good idea why most people fail in their 1st time small-business venture... They are trying to invent/re-invent the wheel! In other terms, they are trying to come up with models and systems that are already in place and working. (more…)
So Fit Body Boot Camp has a love department! To explain to you how it works, I interviewed Julianna, the youngest member of the Fit Body Boot Camp Team.
FERNANDO: You're in charge of the Fit Body Boot Camp Love Project department. What is that?
JULIANNA: At HQ, we love to show love, which is why we started the LOVE Project. This is our way of showing appreciation to our Fit Body Boot Camp owners. Although we enjoy showing people how to start a fitness boot camp business and how to market it, we also enjoy showing our owners how important they are to our organization. It's really part of the core values we run our business by. So every other month, everyone at HQ puts together their ideas of what we think Fit Body owners would enjoy and could really use. Once we decide, we all put time and effort into making each and every package special for all of our owners. It really is a team effort and we can truly say that everyone at HQ takes a part of it (which is something we pride ourselves on). There is nothing like receiving an unexpected gift at your doorstep. (more…)
Hi, I'm Anna Gallahan and I'm a personal trainer at North West Fitness Center.
A few months ago I was looking for better strategies and techniques for attracting and retaining more cash-paying clients for my personal training business. I needed to learn the fundamentals of operating my own business.
Training is my passion but my marketing techniques left something to be desired. I was just flying by the seat of my pants.
A good friend referred me to Bedros Keuilian’s products and I thought this would make a good review for others. I found his website and Sadly, in researching more about Bedros, I found a very small but incredibly hurtful attacks to not only his business products but also to his person. Once I found that those Bedros Keuilian scam claims where completely unfounded my mind was at easy so I purchased the PT Business course (aka The Art of Selling Fitness) and System 9.
I was blown away at how my business grew by implementing the sales strategies and revamping my pricing structure as Bedros recommended on the business course. My sales strategy before PT Business Course and System 9… I had no plan of attack with prospects and felt like I was a pushy car salesman and had no idea how to handle objections.
I now have a plan of attack with everyone I meet with and I don't have to worry about being pushy. Using the forms and manual provided made the whole process easy and painless. PT Business course provides all the health history, client agreement, and ready to launch marketing files I will ever need. I now have proven and reliable sales tactics at my fingertips.
There are marketing campaigns, e-marketing and persuasive selling and closing systems at my fingertips. My phone is ringing off the hook and I now have a competition free, recession proof training studio. (more…)
As promised, here is the second part of the interview about Starting a Fitness Boot Camp Business with Fit Body Boot Camp owner Scott Wyatt from West Covina.
You can check the 1st part of the interview here.
Fernando:
Can you share with us what’s your process for converting promotional clients to ongoing full-paying clients? Like you said, you had a high success rate with the recent Groupon deal that you ran. Just briefly bring us through the process that you go through in converting them to full price clients.
Scott:
Well what we’ll do is when the clients first come in, we do the measurements and the BMI and the fat percentage, and obviously we record all of that and
then welcome them to the boot camp, sort of like a little orientation, and then we just kind of let them go in there. We have two trainers so we introduce them to the trainers and everything. We’ll let them go in to a couple of weeks into it, and about half way through it then I’ll start going around and talking to everybody and asking them what do you think, how is this working for you, and let them know that hey next Saturday we’re having a free nutritional class, and we’ll invite everyone in on a Saturday afternoon for free nutritional information… trying to get more of a personal rapport with them… then I’ll start asking everybody hey in a week or so your time to weigh in is coming up. .. I would also like your opinion on how we’re doing and what you thought and what your experience was. And I get a real big response with that because everybody likes to give their opinion. Then when we sit down and I give them their measurements and they have gotten real good results, immediately I ask them... you’ve got great measurements, you’re doing awesome... how would you like to stay on and continue getting these great results. And we’re getting 25-30% conversation rates right now.
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Hi, this is Fernando Bonato, Head Business Strategy Coach for Fit Body Boot Camp. This is a case study series with Fit Body Boot Camp owners of interviews with some of our owners to ask them questions that will help you make a better decision when starting a fitness boot camp business. Up first for you is Scott Wyatt from Fit Body Boot Camp West Covina in California. Scott and his wife Joyce started their journey with FBBC as clients and now, 6 months after opening his location, Scott gives you valuable insight on how he built a successful boot camp business.
Here is the audio of the full interview and right below it is part 1 of 2 of the transcription.
Enjoy!
Fernando:
Hi all! This is Fernando Bonato, head coach here at the FBBC and today I have Scott Wyatt on the phone with me. Scott owns Fit Body Boot camp, West Covina, CA. I decided to ask him to share a few of the methods he uses to achieve the great things he's been able to accomplish since joining FBBC. Hi Scott, thanks for taking the call.
Scott:
Hi, how are you doing?
Fernando:
Good. Okay so here's the first question… just so people can have a feel for your background how long have you been with FBBC as facility owner?
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I like lists. Lists keep me organized, they help me structure a game plan and they're just cool to make.
So I thought I'd put together a check list on starting a boot camp business. See most trainers who want to start a boot camp business spend too much time on the things that aren't as critical designing a logo, a website, a Facebook fan page, and which dumbbells to buy, ect... and way too little time on the things that are critical to your success.
See when you're starting a fitness boot camp business there are things that SCREAM and things that whisper. Things that scream are the important stuff that have the potential to take your business to massive success. Things that whisper are things that need to get done at some point, but aren't necessarily "big" movers in your business.
Without further ado, here's your Top SIX checklist for starting a boot camp business.
1. Identify your avatar and carve out a niche. Who's your ideal client. What's their gender, occupation, and age? What are their biggest fears, frustrations and desires and how can YOU be the solution?
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