Boot Camp Marketing – Personal Trainer And Fitness Marketing
Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs

Marketing, or at least targeted, effective marketing, is pretty much the foundation of your boot camp’s growth. But you don’t live on the foundation of your home, right? A foundation is simply the stable base on which to build something.  The stuff that sustains you is the stuff you build onto a great foundation. Boot camp marketing is the foundation, but boot camp selling is the house itself. It’s the whole point of laying a foundation in the first place, but a lot of people never get to the actual building.

A lot of new fitness entrepreneurs spend a ton of time and energy on marketing and yet their revenue just creeps along, with the occasional dropout and the occasional new client cancelling each other out. They look around at the explosive growth of other boot camps and think that more and better boot camp marketing is the answer. Usually, it’s not. Usually, they need to spend 90% less time on marketing and 90% more time on selling what they market.

There are several reasons why many new business owners market like crazy and then hope that hordes of people will walk in the door and ask to sign a contract on the spot.

Some trainers actually think this is what’s supposed to happen; that great email marketing or press releases or Facebook posts will bring in all the new clients they need to be successful. But that’s just not the case. Many hope that this is the way it will work, because they either hate or are afraid of actually trying to sell these people anything.

First of all, a lot of the boot camp marketing personal trainers are doing is probably for great low-barrier offers that last for perhaps six or ten weeks. Those are great marketing tools, but if that’s all you’re doing, then you have to run these kinds of offers every month or so and you have a revolving door of temporary clients. The problem is that this just isn’t sustainable and it certainly isn’t going to get you the growth that means serious income, multiple locations and a great lifestyle. It will condemn you to working like crazy to replenish one group of deal-takers with the next and doing it for a very unsatisfying income.

Boot camp marketing is not a sales tool…..it’s a tool for finding people to sell to. Selling by means of marketing is like hunting with a shotgun without actually seeing anything. If you keep shooting up the woods, you’ll eventually hit a few things, just maybe not enough to make a meal. When you count on low-barrier offer deals for all of your income, you’re shooting scattershot everywhere and grateful for the few people that come in each month for your offer. Read the rest of Boot Camp Marketing vs. Boot Camp Selling

One of the issues I hear a lot about is that trainers and fitness boot camp owners are using all kinds of great strategies in their personal trainer marketing emails, but they’re not seeing a return on investment that makes the hard work worthwhile. Believe me, I’ve been there as well.

You work your tail off creating amazing emails. You fill your emails with valuable information and great offers. You build your list and send out your emails regularly. Then you check your stats and those awesome emails aren’t even being opened by most of your subscribers. What are you doing wrong?

Chances are good that you’re not grabbing them with the subject line. Personal trainer marketing is a competitive niche and if your subject lines aren’t stellar, your subscribers aren’t going to click.
Obama actually did some in-depth marketing to determine which subject lines got results and the answer was…ready? “Hey!” Yup, that single little word seems to be the magic one when it comes to catching a reader’s eye.

You worked hard to generate those leads for your email list and your subject line needs to attract as many of those leads as possible.
Surprisingly enough, it’s the easy, simple subject lines that are opened the most. Then of course, you have the ones with a little shock factor. Bedros Keuilian, fitness marketing genius, sent out an email with the subject line, “The morning of my heart attack”. He got some of his highest open rates ever.

Just remember that when you use that tactic, you actually have to write about it or else your readers will feel cheated. It’s a great example of thinking outside the box though.

If you’d like to stick to the tried and true subject lines, here’s a list of ten that net me above-average open rates, in no particular order:

1. DUDE!
2. Bad news (and some good)
3. Sorry
4. Hey
5. Meet Marvin, the world’s richest trainer
6. Thank you
7. Can I get your opinion?
8. WARNING
9. Awesome hook up (no strings attached)
10. The #1 way to lose weight Read the rest of 10 Personal Trainer Marketing Emails That Your Readers Will Open

Wouldn’t it be great to know that you had at least a baseline income coming your way each and every month, with no effort on your part? Of course it would.

In the fitness business, it seems like the first of every month is spent playing bill collector, but I’m going to tell you how you can skip all of that hassle and focus on the business of fitness, not banking.

We’ve already discussed the value of using EFT in some of our other posts but today I’m going to show you what you need to do to automate most of the billing for your fitness business.

When you have everybody set up on recurring billing, you’re starting every month with a base income. You already know that you’ll have X amount coming in. If you draw in new clients, then that just adds to the pile. When you do business by selling single sessions or small blocks, you constantly have to convince the client to keep buying. That’s stressful and it’s spending time maintaining your business rather than growing it.

Using EFT gets you away from all of that. It not only stabilizes your business by providing a predictable income stream, it also helps you to focus on long-term client goals instead of how you’re going to keep them coming back.

You may have to make a few modifications to the way that you run your fitness business, but trust me – you’ll be glad that you did.

Stop Selling Single Sessions or Small Blocks of Training
When you run your fitness business like this, you waste a ton of time just trying to re-sell the client when the end of the session or the end of the block is approaching. Instead of focusing on immediate goals, shift your focus to long-term results-oriented programs.

Not only is this in your financial best interest, but it’s also the best thing for your clients, too.

Establish goals and then develop different programs to meet those goals. For example, you may offer 6-month and 12-month programs and, based upon the goals that you help your client set, you may offer 1, 2 or 3 sessions for each program. Each package will have a set price, and that price will be broken down into monthly payments, withdrawn automatically via EFT. Read the rest of Why Your Fitness Business Needs to Be Set Up on EFT – and How to Do It

Though the prospect of opening up a personal fitness center and developing your business plan may seem like daunting tasks, there are steps that you can take to make the process much less stressful. Your business plan should clearly outline exactly what your goals are and your marketing plan should be the steps to accomplishing those goals. There are two ways to market your business: the hard (time consuming and expensive) way and the easy way. I want to help you get your personal trainer marketing on the right track the easy way.
Today I’m going to share what I’ve learned are some of the essential steps to building a business that pays you what you’re worth as well as some tips to help you get started on your personal training marketing habits.

Laser Focus on Your Specific Niche

Every personal trainer has a specific niche that they’re more drawn to than others. Take a close look at who in the community is most likely to be attracted to your style of training. Do you prefer to focus more on strength training or weight loss? Do you enjoy working with younger people or would you prefer to focus on the senior population?
Narrow your market down to a laser point so that you know exactly who your target market is. Be as specific as possible in order to establish yourself as an expert in your niche. By identifying exactly who your niche market is, you’ll be able to identify exactly what their needs are and how to meet them. That’s the most essential element of a successful personal trainer marketing campaign.

Find and Track Your Top 3 Strategies to Generating Leads

Blindly marketing your business is like playing pin the tail on the donkey. You never know which pin is going to hit the mark. Also, it’s a tremendous waste of effort and money to pay for advertising that doesn’t work when you could be funneling your time and marketing cash into the methods that do.

To know what’s working for you, though, you need to track each marketing strategy. That way, you can really focus on what’s working and stop wasting resources on what’s not.

A great way to do this is to use different phone numbers. If you’re running a Facebook campaign, assign it an independent phone number so that you know that every single call that comes in on that number is from Facebook. If you run a newspaper ad, use a different number unique to that ad. Track each method and narrow your results down to your top 3 lead generating strategies.

Googlevoice and RingCentral are both excellent options for multiple numbers, and they’re both free, so all you’ll have to invest is your time.

Once you’ve found your three best strategies, really start focusing on those strategies and make them a significant part of your personal trainer marketing campaign. If newspaper ads were working, buy a bigger ad or increase the number of days per week that your ad runs. If hanging fliers is really bringing in the masses, then hang more fliers!
Your goal isn’t to market in a million different ways; instead you want to find a few extremely effective methods and pursue them aggressively. Read the rest of The Essential Steps of Effective Personal Trainer Marketing