Posted by Steve Hochman on Wed. Aug. 10th, 2011
My VIP Mastermind member Tina Fike just sent over one of the most refreshing blog posts I've seen in a long time.
It's about how to market your boot camp by CARING and having "HEART".
These two main ingredients are way to often forgotten when it comes to the boot camp empire building formula.
Ya gotta read this...
So without further ado, here's Tina...
Hey Tina here...
I have not been at this whole “bootcamp” training thing for very long (only about 2 years, worked as a personal trainer for a few years before this).
I flat out failed business in college (literally failed my accounting and computer classes then switched majors entirely)
…heck I graduated with a degree in psychology and then when I could not get a job with that degree I decided I was going to go to grad school and get my PhD in neuroscience (no freaking joke).
Regardless, I had gotten my personal training certification with a friend years back just for fun (I ran triathlons in college, even competed at a national level with it so figured what the heck).
The only job I could get my hands on after college was as a trainer at a local gym…now here I am years later running this kick ass group training program in the middle of bum-nowhere Missouri.
This town is barely a speck on the map but thanks to the US Army this is where we ended up (and I must say…it grows on you).
Now, not even 4 months after getting here my programs are blowing up and I had almost 25 clients without ANY marketing at all and I think I know why...
I like to ask my clients often why they stick with me and why they enjoy my programs as much as they do.
Almost always the answer is, “well…tina, you care about me and don’t let me screw around with my goals.”
I think this is overlooked far too often in any industry but especially in our industry.
Read the rest of Guest Post – Boot Camp Marketing With A Caring Heart
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