Tag Archive

Top 3 Offline Personal Trainer Marketing Ideas You Can Implement Right Now

Published on November 11, 2013 By Steve Hochman

One of the things that makes me mad as hell is hearing a trainer complain that they have tried EVERYTHING and still can’t seem to land any clients. “The economy sucks!” “Everyone is doing P90x!” “No one wants Personal Training (bootcamps, small group training, insert excuse here….” The fact of the matter is, in the […]

Marketing a Fitness Boot Camp

Published on October 16, 2013 By Steve Hochman

If you’ve already started a fitness boot camp, you may only have a few people attending and  obviously, getting more people to join will increase how much you earn. There are dozens of ways of marketing a fitness boot camp business as you probably know, but the best way to get a good response is […]

Fitness Business Tip

Published on October 8, 2013 By Steve Hochman

Occasionally people ask me if I can offer an effective business tip that will help them run their fitness businesses more effectively.  I think the most important tip is to maintain a close relationship with every client, whether you do one-on-one personal training, or you run a series of boot camps. Honestly though, there isn’t […]

Marketing a Personal Training Business for Maximum ROI

Published on October 3, 2013 By Steve Hochman

You’ve worked hard, you look great and you know your biz. If you have a facility you may have even got yourself into some deep financial obligations to get the place full of the latest state-of –the-art equipment, but without knowing the best way of marketing a personal training business you’ll probably be DOA. Marketing […]

5 Fitness Marketing Things You Must Do Every Month

Published on January 13, 2010 By Steve Hochman

Hey – Steve here with a very special guest post from my friend Craig Ballantyne. It blows my mind how Craig continually gets MASSIVE amounts of STUFF DONE as he continues to grow his fitness empire! Craig was cool enough to share 5 of his top fitness marketing secrets you must do every month to […]

How To Close 9 Out Of 10 Clients

Published on June 3, 2009 By Steve Hochman

I was GRILLING my best bud, the undisputed KING of fitness marketing Bedros Keuilian on his legendary CLOSING and SALES Tactics when that Leonard Wakerski guy did something so UNETHICAL, that you wont even believe it! So the way I see it, you have TWO options… Option #1 Order Leonard Wankerski’s “How To Trick Clients […]

Keepin’ It Real!

Published on June 2, 2009 By Steve Hochman

Guest post by Leanne Ellington Question… What’s worse than a sleazy car salesman trying to sell you that broken-down Chevy with the dingy air-conditioner, lifeless tires, and the “Gettin’ Lucky in Kentucky!” bumper sticker? Answer… A sleazy trainer without the knowledge, experience, and know-how to get people measurable results and is more focused on showing […]

5 Killer Success Principles

Published on May 25, 2009 By Steve Hochman

I just interviewed THE GREAT Jaya Figueras on his five steps to becoming a badass boot camp instructor. It was more like his five steps to becoming a BADASS HUMAN… Period. …And as usual, he over delivered like a mofo! Jaiya even gives 1 tip that will instantly separate you from 99.9 percent of other […]

How To Rock Your Fitness Boot Camp Profits By Adding Boxing Workouts

Published on May 23, 2009 By Steve Hochman

I interviewed this MANIAC from Brooklyn New York named Bryan Ortiz AKA “The Fitness Demon” He’s been KILL’N it with his boot camps in Brooklyn and making them stand out from his competition by adding boxing to his workouts. This has had two HUGE impacts on his boot camp profits because… He is getting more […]