Building a website for your fitness business can be a daunting task if you’ve never done it before. Its actually a lot easier and cheaper today than it used to be before WordPress came along, but there are still so many things to remember and rules that must be followed to keep the search engines […]

When you first start out as a fitness trainer, the chances are you’re only going to start out with a couple of clients. Obviously the best way to build your client base is to get referrals. Word of mouth is the cheapest and most effective marketing you can ever hope for but it’s probably not […]

This is a guest post by Fit Body Boot Camp co-founder Bedros Keuilian. Enter Bedros… I’ve been coaching and offering consultation to fitness professionals for well over a decade and I wanted to share an abbreviated version of an email I recently sent out to my subscribers titled the Official Annual State of the Industry […]

Okay you’re fitness PRO, not some marketing whizz.  The truth is that most fitness professionals have little or no clue about how to go about how to market a fitness business.  They think that having their credentials on the wall with a photo of them doing a smiling oily pose is going to entice everyone […]

Closing is not about YOU If there’s a sudden look of dread on your face, I guarantee that word “close” was the cause.  You’re in this business to make money, and if you’re lucky enough to have a good supply of leads you must concentrate on perfecting and mastering the art of closing and converting […]

Continuing on my previous post, I decided to give a more in depth analysis on how to actually accomplish what I suggested previously on each topic starting with Fitness Business Retention. One of the most time-consuming and expensive aspects of running any kind of business is finding new leads. Indeed many owners of fitness training facilities concentrate most […]

You’re working hard – really hard at your fitness training business but you’re still not quite there when it comes to how much you’re earning. You’ve cut a few costs here and there, but the fitness business strategies you are using are no showing much of an improvement.  You can’t work any more hours than […]

1. Not Finding your Niche If you look at the number of potential clients that live within your area, you may be overwhelmed. You might be asking – How do I market to everyone? How can I appeal to the overweight teenager, the mom that’s just had a kid, seniors that need very specialized help […]

In fitness training your name is often your brand.  Online, the leading fitness experts are searched for by name rather than by any company name they may own. So how can you keep your name at the forefront of your clients’ and prospects’ minds?  The key is to stay in touch with your list regularly, […]