Author Archive

Guest Post – 5 Success Secrets To Smash It With Your Fitness Business

November 8, 2010

Hey Steve here with a short but sweet guest post from one of my coaching clients in the U.K. His name is George Anderson and he is absolutely smashing it with his body weight boot camps and fitness info products for runners. But not only is George super successful, he’s also the kindest and most […]

Posted in Uncategorized 16 Comments »

How To Get 100 Boot Camp Clients For $25 Bucks

November 6, 2010

The whole reason you checkout SteveHochman.com often is to get the freshest, most out-of-the-box six-figure boot camp marketing tactics on the planet. And darn it, YOU deserve it for changing so many lives. So now you’re about to get a HUGE HEADSTART at what may be the BIGGEST client getting tactic of the century. I […]

Posted in Uncategorized 45 Comments »

The Magial Fitness Marketing Leadbox

November 2, 2010

One of the most overlooked but powerful fitness marketing tools are “lead boxes” These things work… Period. But for some reason, they aren’t talked about a whole lot. It’s weird that they aren’t used more because they are pretty cheap to buy, and consistently generate leads month after month with virtually no cost to you. […]

Posted in Uncategorized 28 Comments »

How To “Automate” Your Fitness Business

October 22, 2010

Hey Steve here and I’m hangin out in Paris, France with my beautiful wife. I was just thinking about back in the day when I was a “1-man show” personal trainer. What sucked about going on a vacation back then was losing income while I wasn’t working. If I stopped, my income stopped. (I was […]

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The #1 Way To Get Fitness Referrals

October 16, 2010

By far the FASTEST way to get tidal waves of referrals is by RAISING YOUR ENERGY! This is the #1 most underutilized fitness marketing strategy on the planet. In fact 12 years ago when I built my first personal training business, I had 103 active clients all from referrals – Every single one on them. […]

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How To Grow Your Fitness Business Using The A.P.E. Principle

October 11, 2010

Hey, Steve here and I hope you’re week is of to an awesome start. Check out the text that I just got from Fit Body Boot Camp owners Cara and John Eckerman. You may remember them from my “Gun To The Head” post. They were the Fit Body Boot Camp members who were about to […]

Posted in Uncategorized 12 Comments »

How To Make A Fitness Marketing Video

October 7, 2010

Hey, Steve here and things are cranking on some crazy levels… I can’t really talk talk about it but something is about to happen with Fit Body Boot Camp that is on the same kind of level as Starbucks and Subway. All I can say is that it’s gonna be HUGE and it will permanently […]

Posted in Uncategorized 39 Comments »

(Answered) Your Fitness Marketing Questions

October 4, 2010

1. Michael Glatter Steve, I bill all of my clients using authorize.net. How do I ensure that when my employees take the client’s credit card information that they do not steal it? All of the transactions are done on a computer that isn’t in the gymnastics facility that I’m renting. What is the best way […]

Posted in Uncategorized 10 Comments »