Fitness boot camp marketing isn’t very different from marketing another type of personal training business. In fact, when it comes right down to it- marketing a boot camp is actually a lot less costly than it’s one-on-one personal training counterpart, so that’s something to consider if you’re thinking of starting a fitness business and haven’t […]

Starting a fitness business, whether it’s group personal training like a boot camp or it’s a one-on-one personal training studio, is the natural progression for personal trainers who want to branch out. Especially if they’re stuck in a big box gym without much freedom. Learning the ins and outs of starting a business probably feels […]

Being a personal trainer, no one really gives you the blueprint on how to sell your services when trying to get more clients to grow your business. Selling is important because if you’re not able to convert the people who are interested in training with you into paying customers then you’re never going to have […]

If you work hard as a personal trainer, it’s only natural to want to start up your own personal training business. Lots of successful fitness professionals started out on this path… working in a big box gym, slowly picking up clients here and there, then building up a big enough client base to venture out […]

If you’re a personal trainer thinking of starting a fitness business, then let me let you… this is going to be your year. The results of my annual State of the Industry survey are in and 2014 is looking to be as promising as ever, especially with the economy bouncing back and spending on the […]

I know you love it. I know you’re good at it. I know you live it, BUT, it ain’t always easy SELLING it. I am talking about fitness. I mean, it’s easy to sell a pill that promises fat loss, or a simple easy to follow DVD that guarantees the viewer will get ripped just […]

A Fitness Marketing Guest Blog Post By Bedros Keuilian Want to know a way to make your fitness marketing strategies more effective? You need a marketing funnel to help you do just that. What’s a marketing funnel? A marketing funnel is a system that collects prospects and potential clients in one spot and then determines […]

One of the things that makes me mad as hell is hearing a trainer complain that they have tried EVERYTHING and still can’t seem to land any clients. “The economy sucks!” “Everyone is doing P90x!” “No one wants Personal Training (bootcamps, small group training, insert excuse here….” The fact of the matter is, in the […]

You are NOT in the fitness business. Whoa… what did I just say? You are not in the fitness business!? Probably the fact that you train clients day in and day out, helping them lose fat, build muscle, and basically change their lives makes you beg to differ. BUT, the fact is, even with all […]