I don't know about you, but I DO NOT want to hear some boring story about someone who was born into a rich family, had no struggles growing up, got everything handed to them, had all their business ventures effortlessly explode with success, and who never had there back against the wall when the shit was hitting the fan.
I can't relate to that.
Before I cracked the code to building multiple 6-figure boot camps, I was the homeless underdog kid sitting in special-ed dreaming of one day being rich and getting massive respect.
My best friends, Bedros Keuilian, and Chris McCombs had to scratch and claw their way to the top too.
They made it because of their drive, passion, focus, thinking positive and a no-retreat-no-surrender, never-say-die, take-no-prisoners attitude.
I seem to attract these types of kick-butt go-getters into my life and Leanne Ellington is NO EXCEPTION!
I've personally seen her struggle with her own DARK DEMONS,
and kick their asses straight to the curb.
That's why, when she sent me this guess post,
I had to share it with you...
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The advice you give to your boot camp members to get FITNESS RESULTS, is the same advice that YOU should be following to get BUSINESS RESULTS.
As a fitness professional you already know how to set goals, make a plan and achieve SUCCESS - You do it everyday with your boot camp members.
But I want to know...
Do YOU walk the walk, or just talk the talk....
Here's what I'm mean -
- When a boot camp member starts a new fitness program, you tell them that they may get very sore at first, because there body is not used to working out, but with a little consistency, they wont feel that intense soreness anymore.
Do you "walk the walk" when you feel the "pain" of a new business or trying new strategies that take you outta your comfort zone?
Sometimes clients feel faint, turn ghost white or even puke... And you tell them that it's totally normal... Don't worry about it. That feeling will go away.
Do you "walk the walk" when it comes to feeling really uncomfortable about trying new things in your business?
- When your boot camp members "beg for mercy" because it BURNS, you tell them to "suck it up" and give you another rep... C'mon DO IT! Do you "walk the walk" and press on when it comes to feeling tired, burnt out, or having low energy - Do you force yourself to make one more phone call, get one more human billboard, or keep your energy up for one more group of clients?
- When your clients eat crappy foods, you tell them to empty their fridge and cupboards of all the junk, and fill them with healthy foods. Do you "walk the walk" when it comes to surrounding yourself with positive people, and getting rid of all the "junk"? (more…)
My brother David has been helping dozens of fitness professionals get hundreds of boot camp members with his CraigsList Dominator.
But Im gonna let you on on a little secret...
He's such a powerhouse because of his evil marketing design genius girlfriend.
Her name is Lou, and I talked her into spilling the beans on her marketing design secrets.
So without further ado...
Here is Lou and her killer marketing design tips.
Enjoy -
Unfortunately, design is often overlooked when it comes to CL ads and websites. You can have the best copy in the world, but if it isn't designed for your target audience, they're not going to spend a second reading it. Here are 5 simple design tips you can apply to your CL ads or website and dramatically increase your profit.
1. No Design
Just like good sales copy, design is what makes people buy things. It's what makes them decide, within seconds, whether or not they can trust you and your business. We've all looked through Google and came across a website that made us hit the back button before reading a single word, and never give it another thought again. Same goes for CL ads.
If you've looked through Craigslist at least once, there's no way you haven't seen them - "paragraph" ads with the same font/color/size. It takes SO much effort to read an ad like that - it's almost like reading a book. That's why most people don't even bother. Let me put it this way: people appreciate when you make an effort to make things easy for them. They show their appreciation by reading your ad and giving you a chance.
2. No Visual Hierarchy
Which brings me to some practical things you can do to make sure someone clicking through CL ads becomes a potential client. One of those things is visual hierarchy. In the design world, Visual Hierarchy is a fancy way of saying that you should be able to see a difference between the more important things and less important things.
So, a headline, for example, should be the biggest thing on the ad. The sub-headline should be smaller, and the paragraph text should be even smaller. Along with size, color is another way to show your readers what is more and less important.
Here's a simple example of good visual hierarchy:
The reason it's so easy to read the text above is because the headline, subhead, and paragraph text don't compete for your attention, so your eye can naturally flow through them.
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Hey - I have a VERY IMPORTANT video for you to watch that answers all the questions we're
getting about the Fit Body Boot Camp real business model (see below)
But first....
Here are some friggin killer fitness marketing mindset lessons you can learn from the
Spartan warriors
Check it out...
Also...
Me and Bedros are getting a TON of questions about the Fit Body Boot Camp Business Model
that we are releasing a very limited number of this Wednesday, July 29 at 9:00am PST
(First come, first serve only)
So we shot a quick video to answer those questions here
And we are gonna have a live tele-seminar to go in depth about
the Fit Body Boot Camp Business Model...
This is what to do to get access to the tele-seminar
Tuesday, July 28 at 1:00pm PST
DATE: Tuesday, July 28th at 1:00 PM PST / 4:00 PM EST
CALL IN NUMBER: (218) 844-8799
PARTICIPANT PIN: 919244#
The 'doors' open Wednesday at 9:00 AM PST and it is first come first serve
- so once a territory is taken, it's protected - meaning we won't allow
other FBBC locations to open near by.
Ps. Be sure to watch this video with me and Bedros here
So after TONS of emails asking to SEE video of ME teaching a boot camp...
The long awaited day has finally come.
Today no more talk about boot camp marketing or fitness marketing...
Nope, today you get to SEE me in ACTION!
But first, watch this video of the "4 most important things" you should do RIGHT NOW to blow up your boot camp or personal training biz!
And now...
Without further ado...
here is ME teaching a boot camp 😀
Watch me teach a boot camp >>here<<
I finally twisted Bedros's arm into releasing my "controversial" video from
FBS09 on how to EXPLODE your boot camp to SIX FIGURES without
spending a FRIGGIN DIME!
If you get EASILY OFFENDED (if your on my blog, you probably don't 🙂
then DON'T WATCH THIS VIDEO.
However, if you're willing to do whatever it friggin takes for your success,
even if that means sitting through a video that starts off with me getting
on stage in a Hanibal Lector costume... Then kick back and enjoy!
>> See part 1 here
Hey there, it's me, Steve and I want to share something
REALLY COOL with you before you enjoy this post.
My bro Chris McCombs (The dude who went from broke,
addicted to drugs and living with his mom to... Mega internet
marketing super star) came up with a killer product called
the Auto-Delegation Toolbox
It allows you to get MASSIVE amounts of S*#T done, ON AUTO-PILOT!!!!
If you like to work non-stop for hours and hours every day, DON'T click here
>> Try if FREE for just one dollar here if there are any left that is...
Ok... Now for the post.
It's 9:30am on Monday and I'm about to leave for my morning workout.But first
I wanted to make a quick video for you about how working out is directly related to success.
Check it out.
We can talk about fitness and boot camp marketing all day, but this stuff is so important friggin important...
You should soak it up as much as possible.
If you liked this, then you may also like "How to Never Run Out of Kick Butt Energy For Your Boot Camps"
So this dude named Jaiya Figueras started working at my personal training studio about 5 years ago. He was struggling pretty bad financially and had some dark personal stuff going on (I let him tell you about it)
Anyways, I didn't do much, just gave him a goal and a game plan then he took it from there.
Since then he consistently began pulling in over 10k per month and helps tons of people improve their lives through fitness.
He's also one of the coolest (and funniest) dudes I've ever met.
In this guest post he shares some pretty personal stuff and speaks from the heart.
Enjoy -
Steve told me when I write up a guest post for him that....
I had to be REAL and hold nothing back (No matter what).
Honestly, I just want to help motivate you if you ever feel like you should give up during any part of the day...
Or, maybe you planted a seed of doubt in your heart before laid your eyes on this post.
I am here to tell you that there is light in the world.
Believe it and look for people who walk in it like my man Steve Hochman.
Four years ago I walked into an independent personal training gym with a spirit that was crushed. I had split up with my family and was going broke working at a big chain gym.
That wasn't the worst part.
I wasn't allowed to see my son because of a verbal threat I gave my X in response to her telling me she was going to take my son away from me and I would never see him again.
I had a restraining order and I couldn't see my newborn son for almost a year.
Yeah I know this is personal, but screw it at least its not boring.
I missed his first steps, words, and virtually the first year of his life. I was so depressed and exhausted that sometimes I would just go home and sleep and miss making my $18 dollars an hour over at the corporate gym.
I had no where else to go but up and I sat down at a table with a pen and a paper with Steve Hochman. This was the Steve before the blog but with the same fire and drive.
He asked me 2 things:
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if you don't already have it...
I HIGHLY, HIGHLY recommend you getting Fit Pro News Letter. It "automatically builds your list positions YOU as an expert and gets you tons of sign ups.
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