Motivators Need Motivation Too

Posted by Steve Hochman on February 23, 2015 at 3:27 pm

How often do you deal with a client who has lost all motivation? They’ve either told you flat-out, or you can tell by their lack of dedication, that they just don’t want to be in your boot camp anymore.

All the time, right? For someone who has lived an unhealthy lifestyle for decades, even for the majority of life, it can be extremely hard to make such difficult changes. And so, naturally, clients get discouraged.

Post 13 And it’s understandable, right? Results don’t come as fast for some people as they do with others, eating plain chicken breast every single night gets old fast, and high intensity exercising is miserable for unhealthy people.

So what do you do? Well, I’m sure you have come up with all kinds of ways to keep people motivated.

So, what does this have to do with you and your FBBC location? Why are you reading all of this information you already know full-well? Because, believe it or not, there will be times when you, as a Fit Body Boot Camp owner, get discouraged.

And for all the same reasons, too. Maybe you feel like other locations are growing faster than yours. Maybe you’re just sick and tired of the management and financial responsibilities that come with being a business owner. Maybe you’re just ready for a vacation.

But whatever the reason may be, there will be times when you, as an owner, get discouraged. You get down: down on yourself, down on your businesses and your performance, down on your life.

So how do you get back up again? How do you get motivated and excited like you were when everything first started rolling with this new business?

(more…)

Fitness Business Time Management

Posted by Steve Hochman on May 5, 2013 at 10:46 pm

As a fitness business owner - even if you’re just starting out and you’re a one-man operation – you’re essentially a manager. Look up the word manager in the dictionary and you’ll find a definition something like this: somebody who is responsible for directing and controlling the work and staff of a business, or of a department within it.

Enter Fitness Business Time Management

If you’ve ever worked outside of the fitness industry, say in an office or retail, managers spend a lot of time in meetings discussing ways of improving business, and time management is a major concern. The cost of labor is the largest expenditure for many companies and managing the time that staff spend doing certain tasks can mean the difference between profit and loss.

But how does that apply to your little fitness business? Well let me put it like this, why are you doing tasks you shouldn’t be doing – and yes that may mean cleaning your studio – when you could hire someone else to do it for a measly few bucks an hour?

If the answer is “I can’t afford to hire someone” my response is you can’t afford NOT to hire someone! How is vacuuming your studio moving your business forward? All that’s doing is wearing you out, prolonging the hours you work, and diluting the income you get from doing more lucrative things – the reason you started your own business!

This is where the 5% rule comes in.

(more…)

Should you consider starting a Fitness Boot Camp Business?

Posted by Steve Hochman on November 11, 2012 at 10:11 pm

You’re good at what you do, let’s face it. You know a lot about the Fitness Business.

You regularly, if not daily, put in hours of extra work that adds to your own knowledge about nutrition for example, and you investigate the latest techniques for helping your clients achieve their own personal fitness or weight loss goals.

Not to mention maintaining your blog or website and dealing with offline and online marketing to boost your client base. You don’t have a minute to spare.

In order to walk the walk, you also spend hours trying to stick to your own fitness goals. You’re a human billboard for what you do after all, and it’s vitally important to maintain that image.

Are you running your business, or is your PT business running you?

(more…)

Why To Start Your Own Fitness Business

Posted by Steve Hochman on October 8, 2012 at 4:41 pm

There are only two legitimate reasons why a personal trainer would work for someone else instead of starting a fitness business of their own: to learn the ropes, or because he’s affraid of the responsibility and commitment required to start his own business. I know it’s not because he’s lazy!

However much you like the person you work for, he’s making money from the sweat of your brow. Chances are you’re not too happy with what you earn, but hey, he has all the headaches of paying bills, rent, salaries and advertising expenses and going through the process of attracting and retaining clients.

But some of the clients only see you. They ask for your services personally. They’ve hardly ever seen your boss. He spends a lot of time developing other business ideas or playing golf, and he’s often away with his family taking trips to places you can only dream of visiting.

You run two of his weekly Boot Camps. A total of 75 people paying how much each? And you get paid what for doing that? Now that simple calculation has quite possibly stimulated some of your entrepreneurial spirit. (more…)

Marketing for Personal Trainers and Fitness Sales Strategies

Posted by Steve Hochman on October 5, 2012 at 4:31 pm

You could be the best fitness trainer on the planet, but if nobody knows you’re there, you’ll end up with an unprofitable business or doing another job you have absolutely no passion for or working for somebody else. That’s why learning about effective marketing for personal trainers is so important.

The problem is that the whole subject of marketing can be daunting. You may find it easy to talk to people about health and fitness, but when it comes to talking about money and getting them to sign up for your services, you morph into a quivering jellyfish.

You might find marketing online a total breeze because it can appear so impersonal, but when it comes to approaching a business owner about offering your services to his entire staff, you quake in your Nikes.. You can’t even cold call one potential client because your brain turns to mush.

Marketing for Personal Trainers is Simple…

… if you understand how it works, and that will involve knowing some psychology and perhaps stepping outside of your own comfort zone. If you don’t master the art of marketing all the way through to closing, you may as well get a telemarketing job. Well maybe not, because that involves a certain amount of persuasion too. (more…)

The Mindset of a Small Fitness Business Owner

Posted by Steve Hochman on September 28, 2012 at 9:08 am

I remember when I first started out as a small business owner. Enthusiasm and adrenaline helped me through the initial planning stages and luckily I had set aside enough money to pay a few months’ rent in advance plus my living expenses. My good credit score also allowed me to borrow money at a decent rate to purchase some basic equipment. The property I liked was a wreck inside and I had to add new bathrooms, showers, upgrade the air conditioning and electrical system, install a sound system and leave enough left over to start a marketing campaign.

Plan Ahead

If you want to start a fitness business you must plan ahead. Even finding the right, affordable property might take you a lot longer than you anticipate. In the fitness business it’s nice if the property can be in a high traffic location but if it isn’t then you have to make up for that lack of visibility with additional advertising and marketing. (more…)

Bedros Keuilian Scam Claims: Review Of His Business Building Products

Posted by Steve Hochman on May 10, 2012 at 10:27 pm

Hi, I'm Anna Gallahan and I'm a personal trainer at North West Fitness Center.

A few months ago I was looking for better strategies and techniques for attracting and retaining more cash-paying clients for my personal training business. I needed to learn the fundamentals of operating my own business.

Training is my passion but my marketing techniques left something to be desired. I was just flying by the seat of my pants.

A good friend referred me to Bedros Keuilian’s products and I thought this would make a good review for others. I found his website and Sadly, in researching more about Bedros, I found a very small but incredibly hurtful attacks to not only his business products but also to his person. Once I found that those Bedros Keuilian scam claims where completely unfounded my mind was at easy so I purchased the PT Business course (aka The Art of Selling Fitness) and System 9.

I was blown away at how my business grew by implementing the sales strategies and revamping my pricing structure as Bedros recommended on the business course. My sales strategy before PT Business Course and System 9… I had no plan of attack with prospects and felt like I was a pushy car salesman and had no idea how to handle objections.

I now have a plan of attack with everyone I meet with and I don't have to worry about being pushy. Using the forms and manual provided made the whole process easy and painless. PT Business course provides all the health history, client agreement, and ready to launch marketing files I will ever need. I now have proven and reliable sales tactics at my fingertips.

There are marketing campaigns, e-marketing and persuasive selling and closing systems at my fingertips. My phone is ringing off the hook and I now have a competition free, recession proof training studio. (more…)