One of the easiest ways to get new boot camp clients automatically is my optimizing your website to come up in the first position on Google, Yahoo and Bing.
But it's not JUST your website that you can get to come up on the fist page of the search engines for you key words...
You can also come up on the first page for your youtube videos and Google local listings.
But it wont happen by chance...
If you want to dominate the search engines, you have to have a system.
So what system is the best?
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I'm having a blast hanging out at the La Costa Resort and Spa with my fam and the Keuilian's family.
Ya know, just enjoying a a little time away from the HQ with the family.
Something kinda weird happened.
Apparently the spiritual healing and meditation dude, Deepak Chopra, has his big center here at the resort.
And coincidentally, as we were arriving, he was getting out of his BMW 7 Series Alpina.
For those who don't know, the Alpina is a suped up BMW that has more horse-power and stuff.
So being big car enthusiasts, Bedros and I said, "Hey Deepak, nice Alpina, how do you like the added power?"
And Deepak said, (insert Indian accent here) "My Alpina is very fast, it goes zero to sixty."
And then he walked away.
We looked at each other like, "Huh, all cars go zero to sixty right?"
Hmmmm... Maybe he is on such a "higher state" the what he said was too deep for Bedors and I to understand.
Aaaaaaanyways...
One of my coaching clients named the GREAT Johnny King has the script locked down for getting his leadboxes in local businesses.
And this is HUGE because his 50 lead boxes give him 200 to 400 leads per month.
Cha-Ching!
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One thing I learned without a doubt, is that the clearer and more specific your vision is, the faster it becomes reality.
Before I became the "Master of Boot Camp Marketing" this has been proven in my life time after time.
Like when I got an athletic scholarship, when I became a six figure trainer, when I opened my own fitness studio, when I opened multiple six-figure boot camps and when I co-created the largest and most successful boot camp franchise in the world.
So now I want to show YOU how to create YOUR vision by sharing Bedros and my vision for Fit Body Boot Camp.
The year is 2015, we've just celebrated the opening of our 5000th Fit Body Boot Camp location with a party in Las Vegas. Over 800 franchisees attended. Our team celebrated by giving awards to top franchisees, and welcoming new franchisees.
Currently we have 5000 franchisees all over the world, in 42 different countries, with over 53 languages spoken by our franchisees.
Despite running a global organization, we maintain only a small core group
of 35 support staff in southern California, coordinating the daily
activities and marketing for our franchisees and providing ongoing support and guidance.
Outside of our home base, we have mentor franchisees peppered across the globe who teach and mentor new franchisees how to get their businesses up to speed fast.
We also have multiple location franchisees, with some owning the master franchise
license to full states, and others owning 15 to 20 locations. But mostly the
FBBC family is composed of individual franchise owners who employ 1-2
personal trainers and serve 80-150 boot camp members. This is all they need to
achieve our success baseline of $150K plus, per year.
And that’s our mission…to provide bootcamp owners with a foolproof system to
get on track to having a 6-figure business in less than six months. Our success
rate is over 85%, and the remainder reach that goal 1-2 months later.
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Heeeeey Steve Hochman here with a killer guest post from one of my high level coaching clients.
His name is John Kent and he's a local fitness celebrity who has over 300 boot camp clients.
The guy is absolutely dominating because of his fitness celebrity status (And because he's super cool with A TON of energy)
And so can YOU!
John's gonna tell you all about how.
So without futher ado, here is my coaching client John Kent with, "How to Celebritize yourself"
Do you want to explode your business, get more clients, charge higher rates, have better retention and have way more fun in your boot camp business?
Of course you do!
Well, you should not be overlooking the awesome power of PR.
You should CELEBRITIZE yourself!
There is no faster way to do this than through the mass media.
I know that it's very hard to get on Oprah, but where do your clients come from?
For 99% of you reading this, they all come from your local area. So, that is where you want to become the "Star"!
Getting into your local media is much easier than landing a national spot.
Plus, it's much more targeted.
So grab the low hanging fruit.
Here's how:
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So to recap...
Here are the titles of the different columns for your spreadsheet.
* Date last called (Sort this column by date - Oldest to newest)
* Date entered
* Notes from call
* First name
* Last name
* Phone number
* Email
Here's the "automatic client getter" tool that any serious boot camp marketer should get that I was talking about...
And here's the CraigsList ad for finding
sales people I promised you...
Subject – Earn up to $300 per day calling my fitness prospects
Hi, my name is (Name) and I’m a local fitness expert and the owner of the #1 Fitness Boot Camp in (your city).
Here's my "problem" that I need help with.
I have way to many leads to handle on my own (About 500 new leads a month)
I guess that’s a good problem, but I can really use your help following up with them by phone to schedule them for an appointment.
I will provide a simple script for you to use and I pay $50 for every prospect that signs up for my program.
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Warning: Boot Camp Formula Five 2.0 is closing tomorrow (Tuesday) at midnight
**The only program that I guaranteed to get you on pace for 6 figures in 21 days**
Head here to learn more
You've heard me talk about freedom, living "the life", security, fat bank accounts and more client then you know what to do with...
But it WONT happen for you.
UNLESS...
Unless you have a plan.
Unless you know WHAT to do and exactly HOW to do it.
Think of it like spokes on a wheel.
You can get away with a few broken spokes, but if you're missing too many you wheel will collapse.
But...
When you have all your boot camp marketing "spokes" in place, then you get results like FBBC owner Dustin Martorano.
Check out the text and pic I got from Dustin Martorano
after implementing this system
But you know your close personal friend Steve Hochman would never leave ya hanging with out giving you the tools you need to "have it all" 🙂
So here is my official "Boot Camp Dominator's Checklist" and if you want me to personally walk you through each step to success go here.
So let's knock this sucka out...
Here is your "Boot Camp Dominator's Check list"
#1 - The follow up - Now I have a good reason for starting with this one.
I've seen far too many fitness professionals go through my system, get landslides of leads, then let them just sit there collecting dust.
Or call them once and then never call them again.
It may take up to 8 calls to take someone from prospect to client.
So if you don't have a lead management system like "Mind Body" or another CRM system, then just use a good ol' fashioned excel spread sheet.
Here's what it should like:
The two most important columns are Date last call and Notes from last call.
You can arrange you spreadsheet by "Date last call" so that the most recent leads you called are at the top, and the ones you need to contact are at the bottom.
When you over 1000 leads it can get way out of hand really fast if you're not organized.
Make sure you write a few notes about what went down in the last call in the "notes from last call column".
Your note may just be "left voice mail", or it may be "Lead said they will be out of town, follow up on (date)".
#2 - Human Billboards 3.0 - The two biggest mistakes that I see trainers make when it comes to HB's is the script they use when prospecting for HB's and what they do (or don't do) to get them to refer clients.
So let's start with what to say when prospecting for Human Billboards.
Here my new Human Billboard 3.0 script
... My gift to you 🙂
You: Hey (name) it’s (your name), how have you been.
Them: Good thanks, how about you.
You: Doing great, the reason why I’m calling is because I was wondering what one thing you are doing right now that’s getting amazing fitness and weight loss results for you?
Them: Well, nothing really.
You: Oh really, so, what is your fitness goal?
Them: I want to lose about 10 or 15 pounds.
You: That’s cool, how can you tell you need to lose 10 or 15 pounds?
Them: Well, my pants are getting tight and I just don’t feel so good.
You: I understand… Hey, if you were going to be completely honest, would you say that each month you are slowly losing weight, staying the same, or slowly gaining weight?
Them: Well, probably slowly gaining weight.
You: Oh man, well I’m really glad I called you because I may have the perfect win-win for both of us.
I’m looking for a few people who I can train at a huge discount, well almost free, and they can just sort of spread the “buzz” around about my boot camp as long as they’re getting amazing results.
Would you be cool with spreading the buzz if I helped you lose that 10 to 15 pounds?
Them: That sounds awesome.
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How 7-Figure Sam Is Getting 40-80 New Boot Camp Clients With One Of The Proven Boot Camp Formula 5 Fitness Marketing Systems
How Mike Made $12K in 28 Days With One Of The Proven Boot Camp Formula 5 Fitness Marketing Strategies
