Aaaaaand there you have it, the easiest fitness SEO strategy on the planet for getting your youtube videos on the first page of Google for you key search terms.
Posted by Steve Hochman on Sat. Jul. 30th, 2011
Aaaaaand there you have it, the easiest fitness SEO strategy on the planet for getting your youtube videos on the first page of Google for you key search terms.
Posted by Steve Hochman on Wed. Jul. 27th, 2011
If you've been following what I've been up to for a while, then you know that having the "do what I want when I want" lifestyle is one of my core values.
In other words I like to have my freedom, don't you?
But can you really be "free" if your boot camp depends on YOU to train all the clients.
If you REALLY want freedom, then you have to replace yourself with a super awesome trainer.
In fact, my coaching client and FBBC owner Octavio Fortia sent me the video above of him interviewing a potential trainer so I can give him my two cents.
Posted by Steve Hochman on Fri. Jul. 22nd, 2011
With out a doubt, one of the biggest reasons behind my success was that out sourced EVERYTHING that wasn't directly related to marketing, selling, motivating and delegating.
Posted by Steve Hochman on Tue. Jul. 19th, 2011
Hey I'm heading out the door to teach my VIP Boot Camp Mastermind group the sickest most Ninja boot camp empire building strategies on the planet.
Now, boot camp marketing is great and all, but once ya get em, ya gotta keep em.
Short client retention is like pouring water in a bucket that's riddled with holes...
Not cool.
If ya want to me a Jedi Master of client retention, ya need to understand the way your clients think and what they want.
Ya see, they are not PASSIONATE about fitness, if they were, they's be trainers like you.
They may have fun training with you and they may be addicted, but trust me on this, it's not their passion.
They wont see they value on having monthly group nutrition conference calls or workshops or reading your awesome blog posts.
You read this blog because your business is your passion and you want to have more clients, money and freedom.
There are 3 simple things you need to do to have super loooooooong client retention.
Posted by Steve Hochman on Wed. Jun. 29th, 2011
The Amazing Human Billboard 3.0 Script
You: Hey (name) it’s (your name), how have you been.
Them: Good thanks, how about you.
You: Doing great, the reason why I’m calling is because I was wondering what one thing you are doing right now that’s getting amazing fitness and weight loss results for you?
Them: Well, nothing really.
You: Oh really, so, what is your fitness goal?
Posted by Steve Hochman on Fri. Jun. 24th, 2011
Have you ever heard the old saying, "Ask and you shall receive"?
Well my coaching client Garrie O'Neill DEFINITELY has!
In fact not only has he quadrupled his business over the last 5 months, but now, thanks to his email I'm about share with you, his business is experiencing another HUGE growth spurt.
Here's the email he sent (see below)
**********
Hi all,
I am currently running a promotion in which you could attain 30% off your next month’s membership!
In order to avail of this offer, all you need to do is place a Bodyshape Fitness Bootcamp lead box in any local business for at least a month, where potential future clients are likely to be consumers (e.g. beauty salon, hair dressers, restaurants, Garden centre etc.).
The box is smaller than a shoe box, bears the Bodyshape Fitness Bootcamp logo and its purpose is to attract new clients.
If you own such a business or know of anywhere suitable, contact me, or speak to me at Bootcamp.
Posted by Steve Hochman on Tue. Jun. 21st, 2011
So there I was in my second home, Starbucks across the street from the HQ in Chino Hills, Ca. ordering my usual tall coffee, a trenta cup of ice, and a tall cup of ice...
Ok, so I guess I should probably explain about the order, I swear it makes total sense.
Ya see, I love iced coffee, but, one day I saw them making it.
What they do is pour the steaming hot coffee into a plastic container and then put it int0 the fridge to cool...
The problem with that is there are a ton of studies that show when you pour hot liquid into plastic containers it causes toxic chemicals to leach out...
Sooooo, to like, not die and stuff, I order a hot cup coffee, and a trenta (the extra large cup) of ice.
Then I ever so skilfully like a ninja, pour the hot coffee right over the center of the ice, and by the time it touches the sides, it's cool.
But some of the ice melts, so I take the second cup of ice, and top it off...
See, I swear I'm just being healthy and I don't have OCD, really I swear.
The problem with THIS is that when I go to any other Starbucks then my regular one I have to explain that I'm not being cheap, I could afford to buy a trenta iced coffee, it's just the whole ya know chemical thang.
Anyway, back to the story.
So I'm at the counter and I can hear kids behind me being really loud and rowdy.
I hear this, but, I'm not really thinking about it until I turn around and head to the other counter to pick up my tall cup of coffee and the cups of ice.
One of the ten year old kids (There was 4 of them) say to me, "Hey, get me a hot chocolate."
(I could see the other kids in the background, one was standing on the coffee table, the two were kicking a skate board back and forth)
I kinda looked at him like I was trying to figure out what he was saying, and he said it again, "Get me some hot chocolate..."
So I naturally said, "You want me to get you a hot chocolate?"
He said, "Ya, man, go get me one."
Ya know how sometimes something happens so out of place that it sort of make your brain kinda feel scrambled - Well this was one of those times.
Posted by Steve Hochman on Mon. Jun. 13th, 2011
Imagine if you needed or wanted to make a quick $6000 in one week.
Now imagine if I gave you a script and told you to make a list of 100 people and call them using the script to convert them to being your paid Human Billboards.
Let's say that you can AT LEAST convert 20 percent of the 100 to being your paid Human Billboards.
That math works out to $299 X's 20 = $5980.
You need about 6k, and if ya want it, boom, it's yours for the taking.
Simple right?
BUT now, let's go over potential excuses.
I don't know 100 people.
I'm uncomfortable about making all those calls.
I'm lazy, that's a lot of work.
I'm afraid of rejection.
I'm not good over the phone.
I'm too busy.
Blah, blah, blah...
Ok, NOW, let's image a slightly DIFFERENT scenario.
Imagine if I told you to do the same thing, but I literally HELD A LOADED GUN TO YOUR HEAD and said do this or DIE!
Seriously, imagine that.
What would you do?
Would you die, or would YOU FIND A WAY?
Don't worry, I'm not gonna show up at your house and hold an actual gun to your head, you have to be one of my VIP Boot Camp Mastermind Members to get me to do that.
Posted by Steve Hochman on Wed. Jun. 8th, 2011
Irma definitely has target lock-on when it comes to her goals.
I don't know about you, but that interview got me super pumped... Irma's energy is off the hook.
I hope you got as much out of it as I did.
Aaaand, if you want a real eye-opening experience, take five minutes to fill out this questionnaire
Rock on!
Steve