Boot Camp Marketing – Personal Trainer And Fitness Marketing
Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs

Hey - Steve here with a killer guest post from my man Ben Corliss.

Ben has very out-of-the-box way to keep his client's accountability sky high, and he was cool enough to share it.

Aaaand Heeeeer's BEN >>>

Hey Steve!

Here's my Attendance Accountability Agreement I told you about on facebook.

This came about for a couple reasons:

1. Something I hear ALL the time from people is "I need motivation"

Aaaaand...

2. I absolutely HATE all the bullshit excuses people come up with for why they

"don't have time to work out!"

So this little formula addresses both of those issues, it definitely helps motivate

people to keep showing up to class AND it makes them think a lot harder about

their excuses and makes them schedule their plans around their workout rather

than schedule their workout around their plans

There's a couple ways you can do it.

The easiest way is if you have some kind of software that tracks your member's attendance, or you can do what I like to call "the ghetto way"

It's basically just a role sheet spreadsheet for each week with every member on it and I require them to check in each class.

But either way works.

My fee is $4.50, and I charge $95 a month for my memberships which equates to $4.50

a class so their fee is actually the price of the class they missed, BUT since they are

paying for the class anyway, if they miss a class they actually wind up paying DOUBLE

for that class!!!
Read the rest of The Boot Camp Accountability Formula

So here's the a copy of the HB-Leadbox PhoneScript 2.0

(Make a list of all the businesses that you want to get your lead-boxes in and call them all rapid fire)

This particular example would be for a tanning salon:

Ring Ring Ring

Dark Side Tannin Salon: Dark Side Tannin Salon, how can I help you?

Awesome You: (Super casual-like) Hey, have are you guys pretty busy today?

Dark Side Tannin Salon: Ahh, a little bit earlier...

Awesome You: Hey, who would I talk to about referring all my boot camp clients to you?

Dark Side Tannin Salon: Hold on, I'll get rick the owner.

Awesome You: Cool.

Dark Side Tannin Salon: Hi this is rick, how can I help you?

Awesome You: Hey Rick, what would be the best way for me to refer my boot camp clients to your salon?

Read the rest of The Shockingly “Evil” Lead Box & Human Billboard Combo Phone Script (Version 2.0)

Hey - It's Monday today which is a PERFECT time for me to give you an GIFT that is gonna change your life.

The reason I say it's gonna change your life is because I've seen what it can do first hand with my friends, my family and my coaching clients.

And it is THE ONLY reason I have the lifestyle, opportunities and awesomeness I enjoy today.

And one of the reasons I can APPRECIATE and be so GRATEFUL of what I have, is because it is such a contrast to what I USED TO NOT HAVE.

Like a roof over my head, food, happiness, piece of mind, security or gas (for my car, I always had the other kind of gas 🙂

For example:

Here's something that VERY FEW people know about me

When I was six years old, I was diagnosed with Tourette's Syndrom.

Ya, you know the kids who make weird noises and have uncontrollable tics.

It was pretty bad.

And back then, no one really knew what it was, so kids at school and my teachers just thought I was being a bad kid... They didn't know I couldn't control it.

I know it's hard to imagine with the way everyone is "sensitive" and politically correct, but back then, even my teachers would make fun of me...

Theuy just didn't understand.

And I really don't blame them, they just didn't know, plus I had such bad A.D.D. that I was a huge handful to deal with.

The good news is that about 70% of kids with Tourette's grow out of it at about age 16 or 17 and luckily I was one of those kids who did.

Truthfully, if you're around me long enough, and if I'm REALLY comfortable,with you, you may notice a few symptoms... But not much.

But I'm SO GRATEFUL THAT I WENT THROUGH THAT.

I don't regret it because it's the reason I'm the person that I am today.

I KNOW that's the reason I am so compassionate towards other people and why I appreciate my friends to no end.

But I was able to DREAM BIG and make it happen, and here's why YOU will too.

What YOU have in your life is 100% directly related to YOUR MINDSET.

You can know ALL the fitness marketing strategies in the world, but if you have the WRONG MINDSET it wont matter.

In fact, you can know very little about business building, but with the RIGHT MINDSET you can BLOW UP HUGE and literally build a fitness empire.

That's exactly what happened to me at the beginning...

When I had my first fitness studio and made my first $800k a year, it was with ZERO traditional marketing... JUST MINDSET.

Read the rest of Free Ultimate Mindset Formula Gift To You 🙂

I know you LOVE to train clients.

It's your passion, your calling, what you were put on this earth for.

I know how you feel because I feel the same way.

Training clients and changing lives is what I did, and I did it DAMNED GOOD TOO.

I STILL love helping people get in the best shape of their life even if right now it's just my staff, my wife and my 17 year old football player neighbor.

BUT...

When I had my first little girl, I remember leaving before she woke up and getting home after she was asleep.

I would go days without spending daddy-daughter time.

WTF - Was I going to be one of THOSE fathers... The one's I swore I would never be like - EVER!

Sure, money was great, it was rolling in like a tidal wave, but I had a hole in my heart.

And on top of that, now that I had a little girl depending on me, I thought, "what if I get hurt and cant train... Then what?"

My heart sunk, I suddenly felt claustrophobic and tapped.

Like I was a mouse on a wheel or something.

Plus, what happened when I turned 50, 60, 70, 80?

Would I HAVE to train forever?

Like I said, I LOVE training... It's my PASSION, but I wanted to do it ON MY TERMS.

NOT because I had to, but because I WANTED to.

So that's why I've developed my proven Phase-Out Freedom Formula.

Just follow it, and like my other stuff I share with you, IT WORKS!

So here is my proven formula for turning A Boot Camp “Job” Into a Boot Camp “Business”
Read the rest of Ever Seen An 80 Year Old Trainer?

I know a lot of people wont agree with this, but the way I see it, you should run a referral contest every other month.

Of course you're not just going to run ANY referral contest.

You're going to run the RIGHT referral contest.

Aaaand, as I'm sure you've guessed, I'm gonna give you the step-by-step blue print.

I call what I'm about to show you "The Simultaneous Referral Contest" and it proven to deliver some pretty mind blowing results...

As in mucho mucho new boot clients.

Now, if you have like 2 or 3 clients this isn't gonna work for you.

However, even if you're just starting out, you can use my Human Billboard 3.0 strategy and/or daily discount sites to get lots of bodies in your boot camp super quick.

So here's how it works...

You are going to run an EMAIL REFERRAL CONTEST simultaneously with a CLIENT REFERRAL CONTEST.
Read the rest of The “Big Bang” Referral Contest formula

My Mastermind client Sara Herrington got 83 new clients in 90 days by getting on the radio.

But the way she did it was SO FRIGGIN SIMPLE that I had to share it with you.

I grilled her and broke everything down step-by-step in this 22 minute interview.

When you do this, I can pretty much guarantee you'll be the first trainer in your area who gets crazy floods of client from it...

Why?

Because people just assume it's hard to get on the radio.

And when you listen to the interview below, you'll see just how EASY it is.

You can listen to it now, or download it (by right clicking and selecting "save link as"  and listen later...

Download Now MP3

Hey boot camp marketing dominators...

Here is a super easy method that I used to increase my PT income by over 36k a month in just under 120 days.

You don't need to understand EVERY aspect of the process right away to have it work for you (I never do)

Just start taking steps and it will all make sense.
Read the rest of Boot Camp Marketing With The “Split Testing Method For Dummies”

Also, if you missed Fitness Business Summit 2011, or got so much out of it that you want to see it over and over again you can now get the entire DVD set.

Not sure how long it will be available, but you can get all the videos here.

Pretty friggin sweet!

If you DON'T want to rock out 6 to 7 figure boot camps then you are wasting your time reading this blog post.

Are you still there?

Ok, cool (I wonder if anyone clicked off?)

So quickly building multiple six-figure boot camp locations and then 2 short years later creating the largest and coolest boot camp franchise in the wold didn't happen TOTALLY BY ACCIDENT.

Just kidding, it happened because I knew that blowing up boot camps relied on 7 specific factors.

In fact, if you miss even one of these 7 factors, you probably will never really have a HUGE boot camp business with multiple locations and a crazy awesome lifestyle.

But of course you know you can count on your pal Steve give you the low down on what the heck to do.

See here we go.

Factor 1 - Getting Ultimate Location

By know after following me for a while you've probably realized that 9 times outta 10, indoor bot camps generate WAY MORE revenue than out door ones.

So either sublease some cheap space from a gymnastics or cheer center, or lease your own stand-alone building.

Parks are cracking down hard and a lot of boot camps are getting kicked out, plus no one really likes wet grass and muddy shoes right?

Also, space to lease is super cheap right now, so it's a darn good time.

Factor 2 - Total  Marketing Domination

No one would argue that there's more competition than ever and if you don't know how to market like a pro, then your bot camp may be in serious danger.

Here are the top 4 easiest and least expensive boot camp marking strategies to start with.

Human Billboards -  (Train peeps for free or at a discount to get referrals and penetrate your community's inner circles)

Your website - An attention getting headline, a compelling video with lots of social proof and a risk free call to action is a simple recipe for a client getting website.

Leadboxes - These are one of the most over looked boot camp marketing tools.

Simple maths says that 50 leadboxes X's 3-5 leads per month each = 150 to 250 leads per month.

Hmmm, as long as you convert just 10% of those leads, you'll get 15 to 25 new clients each month.

Read the rest of The 7 Factors For Rock’n 6-Figure Boot Camps