Posted by Steve Hochman on Sat. May. 7th, 2011
To ME, success means Freedom, LOVING my family, and giving my little girls the Daddy that I never had growing up.
Having multiple six-figure boot camps run by other trainers was the first time I EVER experienced that full throttle.
And I'll tell ya what, once I got a taste of THAT life, I knew that I could NEVER go back.
No doubt all this didn't happen by accident, and I'm no genius or anything like that...
But here's what I did.
It worked for me, and it can work for YOU too.
1. Give 10X’s more value then your clients pay for.
2. Have “referral tools” in your arsenal like my little magic plastic gift cards.
3. Use a risk reversal, like try fro free for one week… And a 30 day unconditional, no questions asked guarantee. (By the way, for the one week free, get their CC the first day and tell them should they choose to stay on board then do nothing and you will automatically debit their card in a week)
4. Be able to duplicate and replicate your boot camp.
5. Train people for six months for a small one time fee ($299) in return for them referring you clients (Human Billboard Marketing)
6. Be a “YOU” person, not a “ME” person.
7. Appreciate each one of your clients, EVERY time you see them!
8. Use Auto debit (EFT)
9. Find an indoor facility for your boot camps like a cheer leading facility, gymnastics facility or a stand-alone building.
10. Have referral contests and provide referral tools like my magic plastic gift cards.
11. Use referral incentives like giving your clients half off their next month fees for each friend they refer who signs up.
12. Read the “4 Hour Work Week” by Tim ferriss
13. Have high energy music at your boot camps.
14. Advertise on craigs list daily in the 6 hot spots (Beauty, therapeutic, activities, classes, lessons, and general)
15. Have TONS of testimonials (with pictures!!)
16. Make sure your “city” and “Boot Camp” - "personal trainer" in "city" are in your title tag of your website.
17. Raise your ENERGY!
18. Now raise your energy EVEN MORE!
19. Read the book "Crush It"
20. Surround your self with people SMARTER than you.
Read the rest of 72 Boot Camp Empire Building Tips
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