Group Personal Training Strategies

How To Never Run Out Of Kick Ass Energy For Your Boot Camps

Posted by on March 27, 2009 at 6:26 pm

p20-1Lately I've had a ton of people who are using my boot camp marketing strategies ask me how the hell do I have so much energy.

I think one reason I'm getting this question so much is because when your boot camps are flooded with massive amounts of members, it can take a bit more energy then usual.

Shit, there's nothing worse then having 30 to 50 paying boot campers in front of you when your energy's low... THAT SUCKS big hairy donkey balls!


Here's a quick video explaining my "Endless Energy" secret

Enjoy -

BTW, Me, Chris McCombs and of course Bedros will be speaking here.

Why The Hell Does Having A “Theme” Blast Your Boot Camp Sales Through The Roof?

Posted by on March 20, 2009 at 9:34 am

p18-1Ok, let's jump right into this one...

Boot camp marketing and bringing TONS of friggin "energy" are WAY important when it comes to crank'n out six-figure boot camps.

So, what the hell does having a "theme" for your workouts have to do with anything?

Darn good question.

Here's just a small handful of the benefits you reap from doing what I call "theming" your boot camp workouts.

  • Clients work harder so they get faster results.
  • More referrals... WAY more!
  • You'll get mega respect from your clients.p18-2
  • Your boot camp workouts will "flow" much smoother.
  • You'll build MASSIVE trust and rapport with your boot camp members.
  • You'll "stay in your client's head" all day.
  • You'll become a topic around the "water cooler" at your clients work, resulting in referrals up the yin yang.
  • You'll be able to push and motivate even the most difficult pain in the butt clients.
  • You'll set YOUR boot camps far apart from other, way less cool, boot camps.
  • You'll look and feel WAY more professional and miles ahead of your "competition"

Here's a little video for you to learn all about how to "theme" your boot camp workouts like a true fitness guru.

Enjoy -

Ps.  Be sure to leave a comment with anything you would like to see me post about to help you ROCK your boot camps to 100k+

Insane Interview With The #1 Fitness Business And Marketing Authority In The Friggin World… Bedros Keuilian!

Posted by on March 15, 2009 at 8:25 pm

p17-1Holy Shit!

This was one totally INSANE interview with the undisputed king fitness business, Bedros Keuilian!

Bedros happens to be one of my best buds in the whole world, in-fact, we even go on man-dates together once a month. (but that's a whole nother story)

You seriously don't want to miss one word of this interview as I grill the HELL-OUT-A Bedros to find out just what makes this dude tick.

I mean it, don't even blink during this interview cuz it's JAM-PACKED with Business GOLD!

p17-2How he went from homeless to millionaire (technically not homeless cuz he lived in his 1979 pickup)

Why it's powerful to think like an information provider

What Bedros does right before he goes to bed (It has to do with something  hard)

The right way to extract money


10 Easy Ways To Position Yourself As A Fitness Authority Bad Ass Using My “Automatic Authority Method”

Posted by on March 11, 2009 at 10:24 pm

p16-1Whether you're a personal trainer or a a KICK ASS boot camp instructor, having "AUTHORITY" status will give you a HUGE advantage

And if you don't, then you may be missing out on a whole bunch of cool stuff like:

  • Charging higher rates
  • Getting TONS more referrals
  • Getting your ads up in restaurants
  • Respect from other Trainers
  • Easier sign ups
  • Longer client retention
  • Selling your own product for an additional income stream
  • Getting your clients to do what you say without question


And the best part...


How Valerie Waters Became Hollywood’s #1 “A-List” Celebrity Trainer

Posted by on March 9, 2009 at 9:51 pm


Magazines like US Weekly are calling
Valerie Waters Hollywood's #1 "A" list
celebrity trainer.

Luckily Val is a good friend of mine so she
agreed to an interview.

In this interview with Valerie, she explains that her unconventional fitness marketing is made up of these strategies and tactics:

  • Talk client
  • Defining your clientele
  • Staying cutting edge
  • Bringing you're "A" game
  • How she was referred to Jim Carry
  • How to have your own fitness show

By the way, here is a short list of some of Valerie's celebrity clientele, it's pretty
friggin impressive!

Jennifer Garner

Poppy Montgomery

Benicio Del Toro

Jim Carrey

Matt Dillion

Richard Gere

Lauren Holly

Jennifer Lopez

Carrie Ann Moss

Jamie King

Jessica Biel

Enjoy -
Or you can download it below by right clicking and "save target as" or "save link as"
Download MP3

To learn more about Valerie waters and her amazing Val-Slides!

What The Hell Is… Project X

Posted by on March 6, 2009 at 6:10 pm


I've been literally getting 15-20 emails a day asking me two questions.

  1. When am I gonna come out with PROJECT X?
  2. What the hell is PROJECT X?

But what's funny is, besides going back and forth with Bedros on Twitter about how PROJECT X will dominate - This is the first time I have ever OFFICIALLY leaked anything out about it.

First, let me tell you WHY I created PROJECT X.

p14-2Here's what happened...

By now, you may have heard Internet marketing superstar Chris McCombs referring to me as the "GURU" OF GROUP TRAINING -

Hell, he'll even tell you that I was the guy that taught HIM how to do it right, when he was a trainer at my fitness studio.

And I'll tell you straight up, It felt damn good pulling in 250k a year while group training a measly 18 hours a week.

That is, until I accidentally stumbled upon PROJECT X.

But just for the record, it wasn't all me.

Bedros Keuilian had A LOT TO DO WITH IT!!!!

Don't get me wrong though, before I teamed up with Bedros, PROJECT X was already a monster money-making machine - Bedros just put wings, after-burners and sidewinder missiles on it...

He made it super-sonic $$



How “Mr. ENERGY” Jon Jungle Makes over 200k, Working Less Than 20 Hours A Week – As He Gets Freaky Results With His Clients!

Posted by on March 1, 2009 at 9:44 pm

p12_1Jon Jungle of Jungle Fitness is one INSANE personal trainer.

He even got SHUT DOWN by his credit card processing company for signing up too many New clients - They said they had never seen a fitness trainer increase revenue that fast.

  • Set and stick to your goals
  • The three mistakes that keep some trainers from making 100k+
  • Getting SHUT DOWN by a major credit card company for  suspicious activity
  • How he closes clients without giving a free session
  • Training clients HARDCORE
  • When it's good not to have a plan
  • Not spending $1 dollar on advertising

Jon is very loud, intense, bounces off the walls with ENERGY and KICK ASS!

Enjoy -


To learn more about Jungle Fitness

10 Ways To Get Your Clients To RAVE About You

Posted by on February 8, 2009 at 2:04 pm

I was chilling in my Jacuzzi in my backyard tonight just letting my mind wander.

And it hit me

I can teach marketing tactics to personal trainers and boot camp instructors all day but it wont do a damn bit of good if you can't get clients to truly love you... I didn't say like you... I said friggin LOVE you!

So I grabbed my cell phone (almost dropped it in the water) and recorded a memo of ten things fitness trainers can do to get clients to RAVE about you!

1. Give your clients needless corrections to position you as an authority. This makes clients feel like they are getting even more value from you. When you make these "needless" corrections, act like it is the most important thing in the world (but only an expert like you would understand it)


When clients are doing squats my favorite is to say, "Bring your left foot out 2 millimeters... Perfect!"

2. Energy! Crank it WAY up! So many fitness trainers are stale and boring... F#$k that... Each session is a performance... It's Showtime!

3. Greet your clients like a dog.

4. One of the strongest human emotions is the desire feel important.When you client walks in at like she's the friggin president of the United States!

5. Give off a huge client appreciation vibe. If it wasn't for them you would have a lame 9-5 job (YUCK)

6. Have a secret fitness formula.