Author Archive

Boot Camp Marketing vs. Boot Camp Selling

July 10, 2014

Marketing, or at least targeted, effective marketing, is pretty much the foundation of your boot camp’s growth. But you don’t live on the foundation of your home, right? A foundation is simply the stable base on which to build something.  The stuff that sustains you is the stuff you build onto a great foundation. Boot […]

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Avoid These Two Huge Mistakes When Starting a Fitness Boot Camp

July 3, 2014

There are any number of mistakes that new entrepreneurs can – and will – make when starting a fitness boot camp. Most of them are fairly minor things that can be counted as part of the learning curve. What you really want to avoid are mistakes that cost you serious money or growth in the […]

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How to Sell Personal Training with the Retention Built Right In

July 1, 2014

I’m sure you’ve heard the expression that a bird in the hand is worth two in the bush. But how many of you can look over the last couple of months and admit that you’ve spent more time wooing possible, potential new clients than you have wooing the ones that have signed up for your […]

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10 Personal Trainer Marketing Emails That Your Readers Will Open

June 25, 2014

One of the issues I hear a lot about is that trainers and fitness boot camp owners are using all kinds of great strategies in their personal trainer marketing emails, but they’re not seeing a return on investment that makes the hard work worthwhile. Believe me, I’ve been there as well. You work your tail […]

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Why Your Fitness Business Needs to Be Set Up on EFT – and How to Do It

June 19, 2014

Wouldn’t it be great to know that you had at least a baseline income coming your way each and every month, with no effort on your part? Of course it would. In the fitness business, it seems like the first of every month is spent playing bill collector, but I’m going to tell you how […]

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The Essential Steps of Effective Personal Trainer Marketing

June 12, 2014

Though the prospect of opening up a personal fitness center and developing your business plan may seem like daunting tasks, there are steps that you can take to make the process much less stressful. Your business plan should clearly outline exactly what your goals are and your marketing plan should be the steps to accomplishing […]

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How to Create a Transformation Program That is a Boot Camp Marketing Goldmine

June 3, 2014

The big box gyms in your area are advertising two-for-one sign up deals and forty different types of classes. So how do you tailor your boot camp marketing efforts to compete with them? You don’t. You’re not a big box gym. You’re an awesome personal trainer and what you have to offer is something the […]

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The #1 Key to Incredibly Successful Personal Trainer Marketing

June 2, 2014

Most personal trainers aren’t experienced marketers or salespeople. In fact, many personal trainers are intimidated by the very idea of asking people for money. This is a shame because it keeps them from actually making a living at what they love. The truth is that the biggest factor to successful personal trainer marketing is very […]

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My Top 6 Tips to Selling Personal Training

May 28, 2014

  When you’re in the personal training business, you really have to sell yourself. The competition is fierce and it’s a fact that many people choose a trainer randomly. Maybe you’re the number one spot on Google, or it could be that they saw your sign in a tanning salon. Regardless of WHERE they saw […]

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