When you’re starting a boot camp, you have a number of tasks in a number of different areas, including your physical facility, marketing, staffing and your daily operations. Sometimes it can really help your mindset and your progress if you can identify a handful of top priorities for right now, to keep yourself from getting […]

This year’s Fit Body Boot Camp World Conference was no surprise; it was dynamic, packed with practical information, exciting, motivating and inspiring. If you weren’t able to make it to the Fit Body Boot Camp World Conference, I want to share with you some of the things that you would have taken away from the […]

When a brand-new Fit Body Boot Camp owner or any new fitness entrepreneur is struggling to pay the bills and wondering what to do next to build their business, they have some trouble believing they could be earning six or even seven figures within just a few years. They know very little about marketing a […]

Do you know what the difference is between selling a product and selling a result? The answer is: everything. When you’re selling a product, you’re just one of many in your area selling the same thing. You have to tell your prospect, “Look, here’s how I compare on price, features, etc.” When you’re selling results, […]

$5,000 in extra revenue in one week. All the result of doing nothing more than sending out three short emails to your boot camp marketing email list. Does that sound pretty decent? What if that $5,000 in turn led to an extra $83,000 this year? Josh Carter did it and he’s put the entire promo […]

There is definitely a huge difference between the way that successful people think and the way that unsuccessful think. In fact there are several huge differences. In working with and getting to know a lot of very successful fitness business owners and also coaching and mentoring some unsuccessful entrepreneurs, I’ve found that the way people […]

There are all kinds of incredibly effective fitness marketing tools at your disposal. You could go spend one hour on RenegadeFitnessMarketing.com and learn enough to triple your business this month. You could check out some of the done-for-you marketing products available on this site and have in your hands everything you need to take your […]

Your fitness boot camp marketing efforts should always be targeted toward one market group or toward promoting one aspect of your business. The shotgun approach to marketing (selling everything to everyone and everywhere) is extremely inefficient and costs more money while getting fewer results. There are different factors that determine how and when you should […]

I’ll bet at least a few of you are thinking, “Hey, none of my workouts could ever be called ‘relaxing’.” But that’s not where I’m headed. Many people make the mistake of thinking that selling personal training is all about pointing out all of the great features and services you offer: lots of session times, […]