If you’ve never been to one of the annual Fitness Business Summits or to one of the Fit Body Boot Camp World Conferences, this needs to be the year you change that. It very well could be the shot in the arm that your fitness boot camp marketing needs. While the Fitness Business Summit is […]

We talk a lot at Fit Body Boot Camp about the incredible value of having an email list and working it for maximum results. But we don’t talk as much as we probably should about how to start a fitness boot camp email list from the ground up. After all, most personal trainers aren’t all […]

In these days of reality TV shows, Videos and YouTube, everybody on the planet wants a share of the spotlight. For most people, it’s all about validation and attention. But that’s not the only reason to upload yourself. For the fitness professional, becoming known as a subject matter expert via social media can be boot […]

Many people make the mistake of focusing on the wrong selling points when it comes to fitness boot camp marketing. Too often, they focus on features and pricing, which is fine when you’re selling an espresso machine or a car, but it misses the mark when it comes to selling fitness boot camp programs. The […]

At a recent meeting with several Fit Body Boot Camp owners, the question of when to open a second Fit Body Boot Camp location was a hot topic. This was completely understandable, since everyone present had attained a comfortable level of success. By this I mean that they had a decent membership, they were paying […]

If you haven’t yet availed yourself of the boot camp marketing possibilities working with Groupon, then you need to get on the ball. Thousands of businesses (including fitness businesses) are already making a fortune marketing on Groupon, but some of the biggest moneymaking boot camp marketing campaigns we’ve done at Fit Body Boot Camp have […]

No, Walt Disney wasn’t in the fitness business, but I dare anyone to say that they know of a businessman who was better at creating a brand that was recognizable all over the world, in any language. Disney World and Disneyland may have gone through some transformations and expansions since Walt passed away, but Disney […]

One of the very best personal trainer marketing tools in the world is your own fitness info product. With it, you can build your email list, build up a customer following for future products, set yourself up as a subject matter expert, bring attention to your skills and your business and earn some impressive cash. […]

You’re not going to do everything right when you’re starting your boot camp business. You’re going to make mistakes, just as I have and just as every other successful boot camp owner I know has done. Nobody’s born knowing how to start a fitness boot camp business. That’s one of the purposes of the annual […]