Boot Camp Marketing – Personal Trainer And Fitness Marketing
Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs

It's so true, this stuff works.

There is no way I would have the lifestyle, freedom or income I have if it wasn't for my little "Automatic Success Mode" mindset strategy.
Read the rest of My “Automatic Success Mode” Mindset Strategy For Blowing Up Your Boot Camps

A couple weeks ago when I was teaching the Fit Body Boot Camp "Operation Domination" Mastermind, three of my old clients stopped by.

Each of them were active clients of mine for about 5 years, right up to the day I retired from training.

So I drilled them pretty hard to find out, in their experience, what my "magic formula" for long term client retention was.

Here's what we came up with.

1. Connect with your clients - I always made sure that I really "got" my clients.

I would find out what their "hot buttons" and core values were.

I would "dig" deep until I knew exactly what made them tic.

2. Bring the ENERGY - I would pretend a camera crew was filming me to make a documentary that would be seen by thousands of people all over the world.

So I had to be on my "A game" every second.

I also never got up to train my clients... I woke up in the morning to take another step towards achieving my life's dream.

Because of this, my clients would get the "ENERGY" of my dream and they would have a way better experience than if I woke up for them.

3. Shower your clients with appreciation - Maybe it was because I was never the "cool" kid or had a lot of friends.

Or maybe it was because in high school I lived out of a junker car.

Whatever the reason, I totally appreciated the fact that people would actually get up super early in the morning, and pay me to train them.

I always felt so grateful that in my early twenties I owned my own house, had two brand new cars, owned rental properties, had over $100,000 in my savings account, didn't have to answer to anyone, had a blast everyday while I was making over $50,ooo a month.

Not bad for a 20 year old kid that was homeless only a few years before that.

4. Call all your clients every Sunday - Every Sunday I would call EVERY singe one of my clients (NOT TEXT) them.

I'd give them a super awesome pump up message about how I couldn't wait to see them next week and how we were gonna have a huge breakthrough or how they were dead meat.

(Btw, even when I did group personal training I had over 100 clients and I would call every single one of them)

And to this day, the one thing they remembered most was how much they felt that I cared about them and that they looked forward to that Sunday "pump up" call.

They all say they miss that stuff the most.

5. Constantly increase your knowledge - Now this doesn't mean you have to go to an official seminar or get another cert.
Read the rest of 10 Easy Steps To Keeping Your Clients Forever

I'm so proud of my private coaching client Paul Mort.

He's completely DOMINATING with his boot camps in the U.K. like a badass mofo!

In fact he has 10 boot camp locations in the U.K. and one in Sweden.

Not only that, he's also a private coaching client turned coach, helping dozens of U.K. fit pros blow it up.

The guy is a serious action taker and such a fun dude to coach (He did everything I said to a tee)

It's so friggin awesome to know that the same fitness marketing strategies and systems that I teach my U.S. private coaching clients also works in the U.K. (With some minor modifications)

Anyway, when you coach go-getters like Paul Mort, you get random emails like this (see below)

And that's why I asked him to reveal in his own words, what he's doing right now to totally kill it.

So without further ado, here's Paul Mort!

Hey everyone, it's Paul Mort here with what's working across the pond right now…

So thanks to Steve's private coaching I’ve got 10 bootcamp locations in the UK and one in Sweden and am currently helping a boatload of uk fitness pro’s smash it with there bootcamps as well.

For those that don’t know me, here in the UK I’m known as the bootcamp king.

Yes, sounds corny I know but, hey ho- I was given that name and it’s stuck.

So Steve asked me to put together a list of some of the REALLY SIMPLE stuff that he helped me implement that's causing me to kill it right now over here in the UK and in Sweden.
Read the rest of Top Trainer Success Secrets revealed: The “Mini-Hochmn” Paul Mort

*** Be sure to watch the videos below a "must see" ***

Hey Steve here with not one but TWO amazing "must see videos"

And here's why...

I flew from beautiful California to "The  middle of nowhere" in Wilmington North Carolina  to visit my coaching client Monty Miller because he's doing something pretty amazing.

He has a stand-alone boot camp facility in the middle of a field with some cows and he is easily pulling in $10,000 a month (And each month it's going up about $1000 a month)

And it's a good thing too because his wife Steph has a very expensive shoe habit.

Oh, and one more thing you should know...

Not only is Monty killing it with his boot camp facility amongst the cows in the field, but HE IS DOMINATING AND SMASHING EVERY BOOT CAMP in Wilmington.

Is it because he is one of my coolest coaching clients?

Is it because he is very handsome?

Is it because he has a very large "personality"?

Sure all of these are factors... But when you watch the video below, you will literally FEEL THE ENERGY of his boot camp.

It's insane.

It's addictive.

And his boot camp clients feel like they are part of a cult - like they have a "second home".

You'll know exactly what I mean when you watch the video below.

Wow!
Read the rest of Top Trainer Secrets Revealed Part 6: The Full Monty Miller

Hey Steve here with a guest post from one of my "unofficial" coaching clients form way back-in-the-day.

His name is Jaiya Figueras and he's one of my coolest, funniest and most talented trainers I've ever met.

We spent some wild, crazy and special times training clients in the trenches together back when I used to train.

So when he told me he wanted to do a guess post I was super pumped.

Ok, so without further ado, here's Jaiya!

Hey Jaiya here with the 5 most important things Steve Hochman taught me

There's a ton of stuff that I learned from Steve over the years.

Most if it was picked up in between jokes and fall on the ground "both hands flat on the ground" laughing at his fitness studio in Irvine, Ca.

You see I was one of the trainers that got to train clients side-by-side with Steve "in the trenches" in his fitness center back-in-the-day when he used to train clients.

(This was about 5 years 4 years ago when we met)

It was the perfect storm and the perfect time back in the day.

Now I had seen a ton of trainers sit down with Steve when they first got to the gym and nod their heads excitedly as if they were going to receive a magic anointing from the Gods.

Some quit on their potential but the special ones flourished (I've never seen so many 6-figure trainers under one roof in my life)

One of the things Steve told me when I first met him was to pretend like there was a camera on me all of the time and that’s what I always did.

When I first walked in his fitness studio and talked to him, I imagined that I was anointed by the Gods on some crazy movie where the struggling human being meets the oracle.

I felt like my life was about to change.

And it did.

You see it didn't really matter if I sat down there with Steve that day.

I will always be determined to live the life I dream of.

HOWEVER, WITHOUT STEVE, IT WOULD HAVE TAKEN ME 3 YEARS INSTEAD OF 3 MONTHS To Go From $2600 to $14,000 A Month

I went from each month barely making $2600 to $10 to $14,000 in about 3 months.

No sh*t.
Read the rest of Top Trainer Secrets Revealed Part 5 (Jaiya Figueras)

I just got back home from hanging with 60 of the coolest Fit Body Boot Camp owners at the  "Operation Domination" mastermind in beautiful Torrey Pines Resort in La Jolla Ca.

It's definitely WDT (world domination time)

Anyways, I just realized that one of the videos for my new Bridal Expo Dominator product was ACCIDENTALLY UPLOADED onto the next blog post that I was gonna put up.

So I said, "what the heck", I'm gonna just go ahead and leave it up for ya...

Enjoy 🙂

These guys are KILLING it by getting 30 to 50 PAID IN FULL sign-ups every-time they go to a bridal expo...

Pretty cool huh?

Read the rest of Top Trainer Secrets Revealed Part 4 (Leaked Video)

Hey Steve here with a really cool guest post form one of my East Coast coaching clients named Mitch Lee...

Or as I like to call him, Mitch "I swear it wasn't me, I wasn't even in the country" Lee.

This guy is another heavy action taker and a super, super, super cool dude.

Check out his story and see if you can find one or two "take-a-ways" that you can use in your fitness business.

And here's Mitch!

Hey, Mitch here...

Before I tell ya a couple of key things that I learned from Steve's coaching program, I want to tell you where I would be WITHOUT his help.

Here I go... It sucks but it's the truth.

Without Steve Hochman’s encouragement, “in-the-trenches” experience, innovation, kindness and awesome coaching program I know exactly where I would be...

...In limbo

Working all-over-the-place hours, stuck in one-one for one hour HELL, living pay check to pay check and stuck in a job that was taking over my life instead of running a business that fits how I wanna live my life –

BIG difference!

Thanks to Steve’s Coaching Program (Specific Results)

🙂 Had my first 10k month last month!

I have a successful indoor boot camp still in its infancy run by other trainers that is making 4k a month right now and growing every month (do ya think a few grand is worth it to get that kinda return on investment?)

Accept credit cards only so I don’t have to spend my time playing bill collector. Seriously, this alone will increase your income by 10-20%..it just does – it’s crazy!

On pace to hit 6 figures for the first time in 13 years while TRAINING less (working harder than ever but it’s ON the biz and not IN it – HUGE difference)

Live in a bigger place and drive a nicer car – thanks Steve-O!

From job with no future to a business with endless possibilities!

But The Most Important Thing I’ve Learned (it all starts here)

Read the rest of Top Trainer Secrets Revealed Part 3