What is your deepest desire?

This blog is dedicated to helping you achieve your dreams through fitness.

Leave a comment below with your biggest, deepest desire, and will do everything I can to help you get there.

But don't just say to make more money.

Go way deeper.

What do you REALLY want.

Money is just a vehicle to get what you want.

So what is it...

Start by answering this question, "If I could just get..."

Fill in the blank and then ask, why?

Keep going deeper until you are at your true core and true desire.

Then leave it below in a comment.

Dedicated to your success,
Steve
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Posted in Uncategorized by Steve Hochman | 14 Comments

A Goat, Sushi and the 5 Percent

Ya, that's me holding a baby bottle and a Pygmy Goat owners manual, with my best friend and business partner Bedros, who's holding his new Pygmy Goat.

So why am I telling you this, and what does it have to do with fitness marketing?

Well for one, I think it's cool-arious (a combination of cool and hilarious)

But I'll reveal the most important reason by telling you a little story about what my day was like on Thursday.

8:30 am: Woke up and had a green smoothie.

9:00 am: My wife and I took our girls to preschool (so awesome 🙂

9:15 am: Grabbed a green tea with my wife at Starbucks, hung out for a little bit.

10:00 - 12:00: Kick butt calls with my coaching clients.

1:00 pm: Got to Bedros's office and did an AWESOME coaching conference call with him for Fit Body Boot Camp.

1:30 pm: Bedros and I had a killer strategy session, then outsourced 90% of what we came up.

2:00 pm: Bedros and I went grabbed some sushi.
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Posted in Uncategorized by Steve Hochman | 10 Comments

Fitness Marketing With The School Donation Method

Here's a really cool fitness marketing strategy that pulled tons of clients into my boot camps.

It's also a great way to get some local media attention.

I shall name it... The School Donation Method... Muwwwaaaa! Muwaaaaaa!

And it will get you one-hundred-million-billion clients!

Ok, not one-hundred-million-billion, but a whole lot.

Here's what you need for this method to work.
(Btw... It's waaay easy 🙂

1.  A school.
2. Plastic gift cards.

Schools need money for education and athletics.

You possess an extremely high value service soooo...
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Posted in Uncategorized by Steve Hochman | 27 Comments

The Human Billboard ELITE Method

Before I figured out how to pop out six-figure boot camps, and co-created Fit Body Boot Camp, the greatest boot camp business model in the world, I was pulling multiple six-figures each year with group personal training.

In fact, I used a lot of my current boot camp marketing strategies to dominate group personal training back in the day.

So I though you would like to sit in and eavesdrop on a private fitness marketing meeting I held with the trainers at my personal training studio.

You can use these very same strategies in your boot camp marketing arsenal.

http://fitnessfranchiseblog.com/video/hb.flv
Posted in Uncategorized by Steve Hochman | 8 Comments

Attacked By A Rock And a Tree!

My brother, the fitness marketing evil genius, David Tendrich and I just got back from an awesome snowbarding trip to big Bear Ca.

We were celebrating because he literally just finished creating this AMAZING new software that pumps out over 80 beautiful, client pulling craigslist ads in just minutes.

so anyways, it was my second time ever snowboarding, and David's first!

And a trip just isn't fun unless it involves going to the EMERGENCY ROOM.

And THIS trip, was no exception.

My brother got into a fight with a tree and rock tag team.

And it appears that the tree and rock won this battle.

Luckily I documented the whole thing by taking pics on my iphone.
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Posted in Uncategorized by Steve Hochman | 4 Comments

I Need Your Opinion On This…

http://fitnessfranchiseblog.com/video/video35.flv

Let me know what you think below...

And thanks...

I'm really honored that the best fitness professionals in the world are on this blog.
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Posted in Uncategorized by Steve Hochman | 19 Comments

Boot Camp Marketing Ambush

http://fitnessfranchiseblog.com/video/video20.flv
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If You’ve Ever Thought You Couldnt…

Check out this MEGA-INSPIRING VIDEO!

It's about a High school kid named Dustin Carter who had both of his arms and legs amputated when he was ten.

Did that stop him from joining his high school wrestling team?

Not only did it not stop him, but be had so may wins that he went to the State Championship (and almost won the whole thing)

No Arms, No Legs... All HEART! Who says you CAN'T!


What you "can" and "Can't" do is 99.9% a matter of mindset.
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Fitness Boot Camp Marketing Tip of the Day – SUCK IT UP!

Warning:  I'm about to go off on a bit of a rant.

So if you're extremely sensitive, you may want to click off this page now.

(I'm just saying)

Ok, here we go.

I don't know how this happened, (Maybe it's my fault) but a lot of boot camp instructors seem to believe that boot camp marketing is a magic bullet.

Like if you have a website, some plastic cards and a few Human Billboards you're set for life or something.

Like I said, I'm gonna put it on me and say that it's MY FAULT that trainer feel that way.

I've been teaching all this boot camp marketing, but hardly any SELLING.

And if  you've been a personal trainer, then you know that marketing is only half the deal... The other half is SELLING!

Remember the A,B,C's (Always be closing)


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Posted in Uncategorized by Steve Hochman | 13 Comments