Free Fitness Boot Camp Marketing Product

Here's your chance to get Boot Camp Formula 5 for FREE 🙂 Sorry, there are no more FREE Beta versions of Boot Camp Formula 5 available

About a week ago I gave my readers the first formula from my Boot Camp Formula 5 for free in exchange for your feedback. Sorry, there are no more FREE Beta versions of Boot Camp Formula 5 available

AMAZING is an understatement to describe the reviews it got!

I was pretty much blown away.

(You can see all of the reviews here)

Well it's about 2:09 am right now, and I want to make a special announcement exclusively for my SteveHochman.com readers.

I've decided to give the entire Boot Camp Formula 5 product away to my loyal readers for FREE! Sorry, there are no more FREE Beta versions of Boot Camp Formula 5 available

To get full access, just leave a comment below.

Read the rest of Free Fitness Boot Camp Marketing Product

Posted in Uncategorized by Steve Hochman | 215 Comments

Why you’re already a six-figure copywriter… but you just don’t know it

Here is another awesome guest post from my favorite brother David Tendrich.


Take it away David!

Copywriting is pretty friggin cool.

I mean, where else can you type up a few words, send’em out to the world, and make thousands of dollars, instantly?

Not too many places (I mean, unless you’re an author or something).

Do you write copy?

If not, why not!?

Don’t you see how cool it is? If you already do write your own copy, then skip this next part, but if you don’t, then…

Place a mental checkmark next to any of these ideas below that are holding you back from writing your own copy…

  • I’m not a good writer
  • It’s way too difficult
  • You need to know crazy psychological tactics to get people to buy
  • I just don’t know where to start
  • I don’t have the time
  • Ninjas cut off my finger tips so I can’t type
    Unless you placed a mental checkmark next to the last idea there, you ALREADY ARE a killer copywriter… you just don’t know it…

Let me explain…

Have you ever sold someone your training or boot camp in person?
Read the rest of Why you’re already a six-figure copywriter… but you just don’t know it

Posted in High Conversion Copywriting, Uncategorized by Steve Hochman | 1 Comment

Speak It Into Existence: Part 2

"Speak It Into Existence Part 1"  was one of the most poular posts of all time on on Stevehochman.com.

In the video, Adam was  getting up at 2:30am to walk an hour and 15 minutes through a snow storm to ge to his boot camp.

See what's happened since Adam's last video.

http://fitnessfranchiseblog.com/video/speak2.flv

We can all learn a HUGE lesson form Adam...
Read the rest of Speak It Into Existence: Part 2

Posted in Uncategorized by Steve Hochman | 17 Comments

Boot Camp Formula 5

I'm putting together a new top secret fitness marketing system called Boot Camp Formula 5.

Boot Camp Formula 5 is the five quickest, easiest  and cheapest ways to get your boot camp to six figures.

I haven't showed it to anyone yet, and right now I'm only sharing "formula 1" with the subscribers of my blog.

So you'll be the very first to see it.

In fact, I'm hook you up with boot camp formula 1 for free below, because I really want your feedback.

So after you watch it, be sure leave a comment below with what you thought about it.

Fair enough?

Ok cool., here it is...

http://fitnessfranchiseblog.com/video/bcf5.flv
Read the rest of Boot Camp Formula 5

Posted in Uncategorized by Steve Hochman | 147 Comments

Boot Camp Marketing “Buy or DIE” Style

There's one part of boot camp marketing that seems to be getting over looked WAY too much.

It's SELLING!

You see, getting leads is just one part of boot camp marketing.  The other part is SELLING.

And when I say selling, I'm talking about "Buy or DIE" style.

Here's how buy or die works...

You FOLLOW UP with a lead until they either BUY, or ask you to stop contacting them (DIE).

Here are 5 methods to get leads to "Buy or DIE"

1.  By Email - Having a pre-made email auto responder system is  a great way to follow up with leads

And the best part is that you only have to create the emails once, then as leads are entered into your "lead system", the follow up happens on auto-pilot.

2.  By Phone - As soon as a prospect tries out your boot camp or submits their phone number on your website, set up a phone follow up schedule.

I make the majority of my follow up calls in the first 10 days because that is when a prospect is the "hottest"

After 10 days, I call once a week for 30 days, then once a month after that.
Read the rest of Boot Camp Marketing “Buy or DIE” Style

Boot Camp Marketing On TV

picture-142If you're serious about boot camp marketing then you definitely want to get on TV.

Or even better, become the fitness expert in your community by having your very own weekly health segment on a local news station.

My good friend Leanne Ellington discovered that making that a reality really isn't that hard to do.

In fact, she's on several morning news shows on a regular basis.

And you don't need to have a masters in kinesiology or a best selling book either...

...Just a little personality and some persistence.

And to give you the "inside scoop" straight from a TV news producer on how to get on TV, Leanne is going to share this AMAZING interview.

picture-171

[media: http://fitnessfranchiseblog.com/audio/producer interview.mp3]

Or you can download it below by right clicking and "save target as" or "save link
Download MP3

Here's a couple of pics of Leanne on the news... Pretty cool!

Read the rest of Boot Camp Marketing On TV

Posted in Blog by Steve Hochman | 11 Comments

Get a FREE 15-minute coaching call with me where give you a fitness marketing tactic to making $2990 in 5 days

picture-72

http://fitnessfranchiseblog.com/video/stevecoach.flv

So to sum it all up...

I'm going to give you a very special FREE 1-on-1 15 minute coaching call with me.

On our call, I'm going to show you ONE way, to make exactly $2990 in 5 days.

In fact, your going to make $2990 in 5 days without spending a friggin dime on marketing.

And the coolest part of all is...

You can use this tactic to make $2990 in 5 days ANY time you want...

Imagine how good you'll feel when you use my tactic to make $2990 in five days...

You may even leave a cool comment on my blog...

Are you going to spend your $2990 wisely?

I'm sure you are,

Because only the smartest trainers read SteveHochman.com

So here's what you need to do next to set up your
free 1-on-1 coaching call with me...
... And make $2990 in 5 days.

Read the rest of Get a FREE 15-minute coaching call with me where give you a fitness marketing tactic to making $2990 in 5 days

Posted in Blog by Steve Hochman | 18 Comments

How To Overcome E.F.T. Objections With The Steve Hochman Method

I began using E.F.T. to auto debit my clients 9 years ago so I wouldn't have to do the ONE THING I HATE the most...

And that's being a friggin bill collector!

Pretty unexpectedly, I practically overnight I increased my revenue my 38%.

Another cool benefit of E.F.T is that  you can just close your clients ONE TIME Vs. over and over again each time they have to resign.

Over the last 9 years I've seen and heard just about every objection possible, so I created the Steve Hochman method for overcoming excuses, objections and resistance to E.F.T.

picture-62

The mind set - You'll have 99% less objections if you're prepared to walk away from the deal.  Don't let potential clients dictate how you run YOUR business

The "walk away close" - Tell them to select a program, fill out their cc info, then "walk away" to get their nutrition plan.

If t they don't like giving out their credit card, then you say, no problem, I can use a voided check.

If they say they don't want to be on auto debit, tell them this is how we do it here.  One of the reasons I get such amazing results with my clients, is because I don't have to spent time being an accountant or a bill collector, so I can dedicate way more time learning the latest, best, fastest and safest techniques for getting you in the best shape of your life.

If they still object to auto debit... Ask them to tell you their specific concerns.  Never argue.  Agree with their concerns.  Then use the feel, felt, found method.
Read the rest of How To Overcome E.F.T. Objections With The Steve Hochman Method

Posted in Blog by Steve Hochman | 32 Comments

5 Fitness Marketing Things You Must Do Every Month (Part 2)

picture-19Ladies and gentlemen... boys and girls... Back by popular demand, is part 2 of Craig Ballantyne's five fitness marketing things you must do every month.

So without further ado...

Here's Craig (and his dog)

After a sloppy dog walk through melting snow and muck here in Toronto, I
started reviewing my daily "Guiding Documents" and realized I still owe you
the 2nd part of Dan Kennedy's "10 Things You Must Do Every Month".

I've also added a couple of extra fitness marketing bonus tips to help you get more
bootcampers and build your bootcamp empire. You'll notice a lot of these
tips come down to one thing - which I'll point out at the end of the article.

6. Brainstorm about your customers

When we're busy, it's too easy to avoid the "thinking" part of running a
business. But stop and set aside an hour - or better yet, an entire morning -
and take a good long look at what you're doing with your bootcamps.

Brainstorm - and debate with your trainers if applicable - what your
customers REALLY want. Would they prefer shorter workouts? More frequent
workouts? Could you survey your clients? And are you even listening to your
customers right now?

Your bootcamps don't have to be conventional. If you train ultra-busy moms,
maybe the traditional hour-long bootcamp isn't your best business model. You
don't have to follow-the-leader when you can BE the leader and offer a
better alternative for your market.

7. Create experiences
Read the rest of 5 Fitness Marketing Things You Must Do Every Month (Part 2)

Posted in Blog by Steve Hochman | 7 Comments