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Fitness Boot Camp Nightmare

Published on May 6, 2009 By Steve Hochman

Dude, the first boot camp I ever opened sucked hairy goat balls. I remember it like it was yesterday… It was the day before Christmas Eve, I woke up at 4:30am and it was POURING RAIN and FREEZING COLD… (Maybe not for the rest of the country but freezing for Cali lol) Two girls showed […]

The Evolution of Fitness Boot Camps

Published on April 28, 2009 By Steve Hochman

ATTENTION: This may affect you! To understand the evolution of the fitness boot camp and how YOU CAN AVOID becoming extinct, listen up. The second wave of fitness boot camps are here right now! Let me explain. It all started with military boot camps, also called basic training.   Usually these boot camps would last about […]

Success And Life Style Strategies With Olympic Gold Medalist Peter Vidmar

Published on April 28, 2009 By Steve Hochman

So this guy comes in to one of my boot camps for a workout… (My boot camp marketing pulls in the coolest folks) The guy was a total stud! When he left, one of my boot camp members said to me, “Dude, do you know who that was?  It’s Peter Vidmar US Olympic Gymnastics Champion… […]

Being A Personal Trainer At A Corporate Gym Sucks

Published on April 24, 2009 By Steve Hochman

Why am I running head first into a brick wall? It’s cuz I have a better chance at breaking through the wall, then earning six figures with personal training  at a corporate gym. So then, why in the hell would a personal trainer purposely stay at a dead end corporate gym? Well, there are two […]

Interview With Fitness Info Marketer Lee Hayward

Published on April 21, 2009 By Steve Hochman

I just interviewed my friend Lee Hayward to learn how he uses FACEBOOK to market his fitness information products. BTW – He is making a KILLING on the internet 😀 Facebook has become HUGE, and is WAY cheaper and in some ways more targeted than advertising  for boot camps and group personal training on Google […]

Networking vs. Not Working

Published on April 15, 2009 By Steve Hochman

Have you heard all the legends about boot camp and group trainers getting BOAT LOADS of new clients by networking, only to get rejected and feel like a cheap solicitor when you try it? Well,  you’re defiantly not alone, but the GOOD NEWS is that I’ve discovered an amazing method that not only gets other […]

Are Your Friends Pushers Or Pullers

Published on April 12, 2009 By Steve Hochman

I Just got off the phone with my buddy Bedros talking about how lucky I feel to have such an awesome group of friends. Any time I need business advise, I just bring it to the group and PRESTO, I get my answer.  Hell, just about every conversation makes me thousands of dollars. There’s an […]

Lesson In Marketing From The Balloon Dude

Published on April 3, 2009 By Steve Hochman

I took my wife and two daughters to the mall this weekend for some good ol’  family time. The kids wanted to eat at the rain forest cafe. It’s actually pretty cool cuz there’s elephants, gorillas, anacondas and alligators that are life size and move when ever the lightening and thunder effects go on. They […]

Rare Video Of Boot Camp Coaching Client Getting A Live Critique

Published on March 31, 2009 By Steve Hochman

I teamed up with one of my boot camp coaching clients today and taught the class WITH her.  (I had a blast and lost my voice, too) I asked her if it would be cool to share her boot camp review on my blog and she said “yup, no problem”  (That was way cool of […]