Boot Camp Marketing – Personal Trainer And Fitness Marketing
Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs

As promised, here is the second part of the interview about Starting a Fitness Boot Camp Business with Fit Body Boot Camp owner Scott Wyatt from West Covina.

You can check the 1st part of the interview here.

Fernando:
Can you share with us what’s your process for converting promotional clients to ongoing full-paying clients? Like you said, you had a high success rate with the recent Groupon deal that you ran. Just briefly bring us through the process that you go through in converting them to full price clients.

Scott:
Well what we’ll do is when the clients first come in, we do the measurements and the BMI and the fat percentage, and obviously we record all of that and then welcome them to the boot camp, sort of like a little orientation, and then we just kind of let them go in there. We have two trainers so we introduce them to the trainers and everything. We’ll let them go in to a couple of weeks into it, and about half way through it then I’ll start going around and talking to everybody and asking them what do you think, how is this working for you, and let them know that hey next Saturday we’re having a free nutritional class, and we’ll invite everyone in on a Saturday afternoon for free nutritional information… trying to get more of a personal rapport with them… then I’ll start asking everybody hey in a week or so your time to weigh in is coming up. .. I would also like your opinion on how we’re doing and what you thought and what your experience was. And I get a real big response with that because everybody likes to give their opinion. Then when we sit down and I give them their measurements and they have gotten real good results, immediately I ask them... you’ve got great measurements, you’re doing awesome... how would you like to stay on and continue getting these great results. And we’re getting 25-30% conversation rates right now.

Read the rest of Starting a Fitness Boot Camp Business – Owner Interview – Part 2 of 2

Hi, this is Fernando Bonato, Head Business Strategy Coach for Fit Body Boot Camp. This is a case study series with Fit Body Boot Camp owners of interviews with some of our owners to ask them questions that will help you make a better decision when starting a fitness boot camp business. Up first for you is Scott Wyatt from Fit Body Boot Camp West Covina in California. Scott and his wife Joyce started their journey with FBBC as clients and now, 6 months after opening his location, Scott gives you valuable insight on how he built a successful boot camp business.

Here is the audio of the full interview and right below it is part 1 of 2 of the transcription.

Enjoy!

Fernando:
Hi all! This is Fernando Bonato, head coach here at the FBBC and today I have Scott Wyatt on the phone with me. Scott owns Fit Body Boot camp, West Covina, CA. I decided to ask him to share a few of the methods he uses to achieve the great things he's been able to accomplish since joining FBBC. Hi Scott, thanks for taking the call.

Scott:
Hi, how are you doing?

Fernando:
Good. Okay so here's the first question… just so people can have a feel for your background how long have you been with FBBC as facility owner?

Read the rest of Starting a Fitness Boot Camp Business – Owner Interview – Part 1 of 2

I like lists. Lists keep me organized, they help me structure a game plan and they're just cool to make.

So I thought I'd put together a check list on starting a boot camp business. See most trainers who want to start a boot camp business spend too much time on the things that aren't as critical designing a logo, a website, a Facebook fan page, and which dumbbells to buy, ect... and way too little time on the things that are critical to your success.

See when you're starting a fitness boot camp business there are things that SCREAM and things that whisper. Things that scream are the important stuff that have the potential to take your business to massive success. Things that whisper are things that need to get done at some point, but aren't necessarily "big" movers in your business.

Without further ado, here's your Top SIX checklist for starting a boot camp business.

1. Identify your avatar and carve out a niche. Who's your ideal client. What's their gender, occupation, and age? What are their biggest fears, frustrations and desires and how can YOU be the solution?
Read the rest of Starting a Boot Camp Business Checklist