Posted by Steve Hochman on Fri. Aug. 27th, 2010
Hey, Steve here with a super cool guest post from Dustin "The Fitness Media Dominator" Maher.
Dustin has a pretty amazing story going from living in a run down trainer park, to being on pace for nearly 7 figures with his boot camp business.
He owes a lot of his success to being a local fitness celebrity.
(I mean the guys been featured on television like 87 times)
So without further ado, here is Dustin and his top 16 things NOT do do if you EVER want to become a fitness celebrity.
Enjoy 🙂
Having built my fitness business up from 3k/month to close to 50k/month in less than 3 years without spending a dollar on advertising (well actually I did spend $125 on an add once in a local magazine), I feel like I have earned the right to speak on today's topic.
I don't know a more effective way to grow a fitness business and create a cult-like following better than being everywhere your potential clients look.
What I mean by that is when THEY are watching TV, I AM ON THE NEWS.
When they are reading the paper, I have a column or am on the front page.
When they are listening to the radio, I have my "ask the expert show" call in show.
When they open up a local magazine, I have a story written about me or from me.
Can you see how powerful that is? Â Also think about your current clients, they see you all over too... Do you think they would ever want to train somewhere else? Â Probably not.
In my upcoming Fitness Media Dominator coaching program I am going to coach you and guide you through the many steps it takes to get tons of FREE publicity through TV, and other media sources.
But if you DON'T want to get on the media endless amounts of times, follow these steps. 🙂
Read the rest of Top 16 Things NOT To Do If You Want To Be A Fitness Celebrity
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