The Success C.O.D.E.

Posted by Steve Hochman on Tue. Dec. 22nd, 2009

17 comments

picture-11I'm going to pass on to you my simple success C.O.D.E. that will cause you to get massive amounts of stuff done so that you can enjoy an amazing lifestyle.

I call it the Success C.O.D.E, and it will change your life.

C.O.D.E is an acronym for:
*Clarity
*Organization
*Dedication
*Elevation

Here's how it works...

"C" Create total CLARITY in your life by knowing exactly what your dream is.

For example, instead of saying I want more money, say I want to earn $8333.33 a month so I can make $100K per year.

An important part of clarity is defining WHY you want what you want, so you can move forward with a meaningful purpose.

**********

"O" Organize yourself by creating a specific system to follow every day for achieving your dream.

For example, I end each day by writing down my "to-do" list for the next day, so that I wake up ultra productive.
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Posted in Blog, Lifestyle and Self Improvement by Steve Hochman | 17 Comments

Speak The Truth?

Posted by Steve Hochman on Sat. Dec. 19th, 2009

64 comments

picture-31Maybe you can help answer the question above...

Ya see this guy named "Jake" claiming to be a personal trainer left a pretty nasty message for Adam regarding the video he did on the last post while walking through a freezing snow storm.

The post was called "Speak It Into Existence" and it was super inspirational.

Here is the comment that "Jake" left.

Cool video but kind of sad. Aren't you a FBBC franchisee? Aren't you supposed to be making six figures by now? You were one of the original people to sign up. That would be almost 8 months ago.

Maybe the next time FBBC is released your testimonial shouldnt say how awesome the program is, but how you dont even have a car and you walk 30 minutes in freezing cold. Not busting on you as much as the promises of FBBC that might not deliver.
Speak the truth.

Jake - CPT

picture-32

http://fitnessfranchiseblog.com/video/guestpost2.flv

Be sure to leave "Jake" a message with your thoughts below.

Rock on!

Steve

Posted in Blog, Boot Camp Strategies by Steve Hochman | 64 Comments

Speak it into existence!

Posted by Steve Hochman on Mon. Dec. 14th, 2009

57 comments

picture-27

http://fitnessfranchiseblog.com/video/guestpost.flv

I can't thank Adam enough for making this video and sharing both his experience and amazing mindset secrets.

Don't know about you, but I froze my butt off just watching that video.

We can all learn HUGE lessons from keeping things in perspective and using mindset secrets like Adam.

Adam Owns Fit Body Boot Camp in Toronto Canada and he is living proof that if you have a dream, and take massive action everyday, you will be unstoppable.

Be sure to leave Adam a comment about how his video inspired you!

You may also like:
How to be fearless
How to never have a bad day

Posted in Blog by Steve Hochman | 57 Comments

Autopsy Of A Done-For-You Fitness Marketing Mailer

Posted by Steve Hochman on Fri. Dec. 11th, 2009

10 comments

Autopsy of a fitness marketing mailer

http://fitnessfranchiseblog.com/video/screenflow.flv

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Posted in Blog, Lifestyle and Self Improvement by Steve Hochman | 10 Comments

Wealth Is Measured By What You Can Give

Posted by Steve Hochman on Thu. Dec. 10th, 2009

19 comments

picture-21The true meaning of wealth is not measured by what you have, but by what you can give.

And if your a regular on SH.com, then you're getting tons of great tips, strategies and tactics for MAKING the cash-o-la... And lot's of it.

And with money comes power, and with power comes the ability to help MASSIVE amounts of people in need.

For example, Bedros and I are using Fit Body Boot Camp to launch a nation wide charity to feed starving families called "Burn The Fat, Feed The Hungry"

Steve Hochman Inc. is working with abused and abandoned kids that have been pretty much lost and forgotten.

And my personal training studio, is giving free Saturday workouts if you bring a can of food or a toy that we will donate to a local shelter.

But you can give everyday... and it doesn't have to be much... for example:
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Posted in Lifestyle, Lifestyle and Self Improvement, Mindset and Lifestyle by Steve Hochman | 19 Comments

2 Holiday Fitness Marketing Tips

Posted by Steve Hochman on Tue. Dec. 8th, 2009

3 comments

picture-19Here are two killer fitness marketing strategies to do around the holiday season (as in right now)

I go way into depth with Fit Body Boot Camp Members, but you can put these into action right away.

Ya see, most fitness professionals wait until the first of the year, and then offer a new years "special" promo.

So here's how to get jump start on the fitness marketing frenzy.

Offer a 21 day rapid fat loss challenge for just $97 bucks.

Here's why this is so cool:
1.  At $97 bucks, there is a very low cost barrier to entry.

2.  At just 21 days, it requires very little commitment.

3.  And most importantly, if you start it now, it will carry on THROUGH January 1st... Neutralizing your competition.

I also recommend that ya do an up-sell where you offer an additional 7 days for free, making it a 28 day program, if they agree to sign up and continue on your monthly program after the 28 days is up.

The other tip is to handout $100 plastic gift cards to your clients to use as holiday gifts for their friends.

Explain to your clients that you want to help them save mucho holiday shopping de nero' by giving away your gift cards as presents.

picture-22_transThat's an awesome way to get a TON of new referrals.

But WAAAY more important than fitness marketing, remember to love your family, because that's by far what really matters most!

Ok, have an AMAZING day!!

Steve :))

Posted in Boot Camp Marketing, Fitness Marketing by Steve Hochman | 3 Comments

Fitness Marketing comfort Zone Smasher

Posted by Steve Hochman on Sat. Dec. 5th, 2009

7 comments

This type of fitness marketing takes BALLS... Big balls!

watchthisvideo_blue

http://fitnessfranchiseblog.com/video/video14.flv

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It really is all about getting outta your comfort zone.

The more ya do it, the easier everthing becomes.

I hope you enjoyed the video, it really inspired me.

Be sure ya leave a comment for Mike telling him what you think.

Posted in Blog, Boot Camp Marketing, Fitness Marketing, Lifestyle, Lifestyle and Self Improvement, Mindset and Lifestyle by Steve Hochman | 7 Comments

Insert Dream Here

Posted by Steve Hochman on Thu. Nov. 19th, 2009

27 comments

picture-62Your friend Steve here and I have a very short, but POWERFUL post for ya.

It's about YOU making some big shit happen in your life.

Not just waking up in the morning to repeat the same day as the one before, but REALLY living the life of your dreams, on purpose, and on YOUR terms.

It's about NOT being an EFFECT, but being the friggin CAUSE.

It's about not just doing, but DOMINATING.

It's about looking in the mirror and seeing a badass business warrior who cannot be stopped.

A warrior who gets knocked down 9 times, smiles and gets up 10 times.

I'm here to tell you that you CAN start living your dream... RIGHT NOW.

You CAN dare to DREAM BIG... I mean BIIIIGGGGG...

Like if you can do ANYTHING, and could not fail... That big.

Like the kind of big that makes you look fear in the face, and say, "Where ya going bitch, let's party..."
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Posted in Blog, Lifestyle, Lifestyle and Self Improvement, Mindset and Lifestyle by Steve Hochman | 27 Comments

A Very Important Fitness Marketing Question

Posted by Steve Hochman on Thu. Nov. 19th, 2009

11 comments

picture-221Hey Steve here with a very special guest post from my Aussie bud Adam Toohey Oye! Oye! Oye!

Adam owns a Fit Body Boot Camp in Toronto and is a NLP voodoo master.

And in case you're wondering what NLP is, it's a system for using language patterns to "control" people's minds.

Pretty cool stuff.

But don't worry, I personally know that Adam only uses his "powers" for the good of mankind.

So, being a total giver, Adam decided to do a fitness marketing guess post on NLP and fitness marketing.

So without further ado...

Heeeeeeere's Adam!

Adam here, and I have a REALLY Important Question for you...

The Power of Questions is a topic that is frequently discussed in the areas of NLP, NAC and many other areas of discipline/therapy. As a Bootcamp instructor you are always asking your clients questions before they dive into your program...

These might include...picture-25

-        What is your past Bootcamp/gym experience?

-        Do you have any prior injuries or medical conditions?

-        What specific goals do you have?

-        What else do you want to achieve with Fit Body Bootcamp?

-        Who referred you to this Bootcamp?

You get the idea...

We ask them these questions in order to get a little more of an understanding of their world and what we might expect from them within the confines of our camp.

But I have a question for you... (And it's not the REALLY Important one... yet)

Are your questions REALLY helping you to totally understand your clients' world?

Let's be honest... the PARQs and Consultation Forms that most BIG GYMS give to their clients SUCK!

AND THEY ARE BOOOOOORRRRRING!

Most of them provide nothing more than a brief background of your potential/new client and really never get to the core of who they are and what they value.

Now hear this... The quality of your questioning IS the quality of your communication. The quality of your questions will determine how soon you form an inseparable bond between yourself and your client.

And when you understand what's REALLY going on with your client they will stay with you FOREVER and you will be drowning in referrals. (A good problem to have)
Read the rest of A Very Important Fitness Marketing Question

Posted in Boot Camp Marketing, Fitness Marketing, Lifestyle, Lifestyle and Self Improvement, Mindset and Lifestyle by Steve Hochman | 11 Comments