You may have been in a bookstore recently and bought a cup of coffee from a famous name coffee shop while you were in there.  That coffee company has subleased space from the bookstore company. What a great idea, adding a complimentary business to an existing business.  People pop in for a latte and maybe […]

It’s important that before you go off and sign a franchise agreement with some random fitness franchise that you’ve been eyeballing, read the advice that this blog has to offer because it can save you from investing in a franchise that doesn’t have your personal interests at heart. It’s been said that franchise businesses have […]

Planning is Essential One of the biggest mistakes when starting any fitness business is lack of planning. I’ve seen many small businesses fail – and not just fitness businesses – because the owner hasn’t set aside enough capital, fails to market his business effectively, or simply doesn’t understand what’s involved with running a small business. […]

As a fitness business owner – even if you’re just starting out and you’re a one-man operation – you’re essentially a manager. Look up the word manager in the dictionary and you’ll find a definition something like this: somebody who is responsible for directing and controlling the work and staff of a business, or of […]

No we’re not talking about bloating and water retention here – we’re talking about how to keep the clients you’ve already spent a lot of time and money recruiting – Fitness clients retention that is. And that’s the key. Marketing is time-consuming and expensive and if you hate the closing process it only makes sense […]

If you’re terrified of and don’t know how to sell personal training, try this exercise. Next time you strike up a conversation with a stranger in a restaurant or supermarket line ask them if they’ve ever considered personal training or joining a boot camp.  Steering the conversation toward that question shouldn’t be as hard as […]

It doesn’t matter what business you want to start or have already started, finding the right marketing strategy is going to be the way to get paying customers through the door, and fitness business marketing is no different. You can’t be All Things to All People You can learn a lot from looking at all […]

One of the most important aspects of starting a fitness business is marketing. If nobody knows you exist, you’ll be closing the doors in no time at all. In the beginning you probably won’t have many clients. Some fitness professionals manage to create a following while working for someone else and those clients will follow […]

In order to have a thriving fitness business you’ve got to be an excellent trainer AND an excellent salesperson as well. If you’ve been in sales you know the most difficult part is closing, and it’s no different when selling personal training. I’ve come across lots of excellent trainers who have no clue about the […]